Generate on-brand designs with Brand Templates and Brand Kits

You can add Brand Templates to your Brand Kit so Canva AI generates designs that match your brand. When you add templates to a Brand Kit, they appear contextually in Canva AI and help you create consistent, on-brand content.

You can also extract brand context from a URL (like your company website) and use it to generate on-brand designs, helpful if you want to get started quickly without setting up a Brand Kit first.

Each Brand Kit now includes a Brand Templates section at the top. This section shows all Brand Templates you've added to that Brand Kit.

Note: If Canva detects that the website matches one of your existing Brand Kits, use that Brand Kit instead. Brand Kits provide the most accurate and consistent on-brand results.

Availability: Canva Pro, Canva Teams, Canva Business, Canva Enterprise, Canva Education, and Canva for Nonprofits users with Brand Kit access.

Permissions:

• Brand designers and admins can add Brand Templates to Brand Kits
• Team members can view and use Brand Templates

Supported design types

Canva AI supports fixed-size document types, including:

• Presentations
• Social media designs

The following content types aren't currently supported:

• Website design
• Sheets
• Videos
• Code

Docs aren’t directly supported in the same way as fixed-width document types either yet. As a workaround, you can:

1. Open your Docs Brand Template in the editor
2. Use Canva AI to make edits after you have applied it

This gives you the same outcome as attaching a Brand Template in other flows, just via the editor first.

If you don't already have a Brand Kit, you can use Canva AI to extract brand context from a publicly accessible website URL, such as your company website. Canva AI looks for brand elements like colours, fonts, logos, and imagery to help generate on-brand designs.

Note: If Canva detects that the website URL matches one of your existing Brand Kits, we recommend using that Brand Kit instead. Using an existing Brand Kit provides the most accurate and consistent on-brand results.

Tips

• Use your homepage whenever possible, as it usually contains your primary branding.
• Review the generated design and refine your prompt if the results don't match your expectations.

Canva AI uses publicly available information from the website to inform generated designs, so results may vary. Optimise Brand Templates for AI

To get the best results when using Canva AI with your templates:

• Use clear, instructional placeholder text, such as “Enter your event headline,” instead of filler text.
• Add notes or annotations to guide Canva AI.
• Use placeholder images that match the intended content type instead of leaving frames empty.
• Use brand colours and fonts throughout the template.
• Keep your design simple and structured.
• Use editing locks to prevent unintended edits and protect your brand..
• Use shapes and text if needed, but avoid grouping text with images or elements.
• Use clear layouts and boundaries, think of templates as a system that needs to scale.
• Use image files for logos instead of text.
• Check for contrast issues when generated content is layered with other elements.
• Add charts to your templates for data storytelling (members can attach CSV files, and Canva AI can populate charts automatically)

To enable or disable on-brand generation, an admin needs to toggle two settings in team permissions:

• Magic Design: Controls the AI model used for on-brand generation
• Canva AI: Controls where people in your team can start AI design generation

Both must be on for on-brand generation to work. Either can be turned off to restrict access.

• Your Brand Template isn't optimized for Canva AI.
• The website URL doesn't expose enough brand information for Canva AI to extract.
• Some brand assets on the website URL aren't publicly accessible.
• The website URL uses anti-scraping technology, preventing Canva AI from accessing some content.

1. If your organisation already has a Brand Kit, use it for the most consistent results.
2. Review the extracted brand elements before generating.
3. Optimise your Brand Template by using placeholder text, editing locks, and simple layouts.
4. Republish your Brand Template if you've made changes.
5. Generate the design again.

Canva AI selects the pages that best match your prompt. Depending on your prompt and template structure, some pages may be skipped.

Pages containing unsupported or complex elements may also be excluded.

1. Update your prompt to specify the content or pages you want included.
2. Add or duplicate any missing pages manually.
3. Simplify grouped or unsupported elements.
4. Generate the design again.

• The page doesn't clearly display your brand identity.
• Logos, colours, fonts, or imagery aren't publicly accessible.
• The website URL doesn't expose enough branding information.
• Some fonts aren't supported for extraction.

1. Try using your homepage or another page with stronger branding.
2. Try refining your prompt or using a different page from your website.
3. If your organisation already has a Brand Kit, use it instead.
4. For the most consistent layouts, use a Brand Template linked to your Brand Kit.

• The website URL requires users to sign in.
• The website uses technology that blocks automated access.
• The URL isn't publicly accessible.
• The page format isn't currently supported.

1. Confirm the URL is correct and publicly accessible.
2. Try another page from the same website URL.
3. Try again later.
4. If extraction still isn't successful, use an existing Brand Kit and Brand Template instead.

• Components: Canva AI can't read or edit reusable components in Brand Templates. Pages containing components may be skipped during generation.
• Brand Controls & Permissions: Canva AI doesn't currently support Brand Controls and Permissions. Use editing locks to help protect important design elements in your templates.
• Availability: This feature is gradually rolling out and isn't currently available for personal Brand Kits
• Website URL extraction: Brand information is extracted on a best-effort basis and depends on the content that's publicly available on the website.
• Website accessibility: Canva AI can't extract brand information from websites that require authentication or use technologies that block automated access.
• Custom fonts: Some custom fonts, may not be available during extraction. Canva AI may substitute a similar available font instead.
• Brand consistency: For the most accurate and consistent on-brand results, use Brand Templates linked to an existing Brand Kit whenever possible

Can I use Canva AI with just a Brand Kit?

Yes. When using Canva AI, you can select Apply Brand and choose a Brand Kit without selecting a Brand Template.

Your generated designs will use the colours, fonts, and other assets stored in your Brand Kit. However, they won't use a predefined layout or structure.

For the most consistent results, use a Brand Template together with your Brand Kit.

Canva AI selects the pages that best match your prompt, so not every page in a Brand Template will always be included.

Pages containing unsupported or complex elements may also be skipped during generation.

Yes. If you don't already have a Brand Kit, Canva AI uses the website URL to inform the generated design based on the brand information it can access.

Website image extraction may miss your images

When you use a Brand URL, some images from your website may not be extracted or used.

As a result, generated designs may use AI-generated or stock images instead.

This can particularly affect visual and product-led brands, as missing product or portfolio images may make generated designs feel off-brand.

If Canva detects that your website URL matches one of your existing Brand Kits, you’ll be directed to use that Brand Kit instead to ensure the most accurate and consistent results.

A publicly accessible homepage usually provides the best results because it typically contains the clearest representation of your brand, including your logo, colours, typography, and imagery.

Website URL extraction is based on the content that's publicly available on your website.

Some brand assets may not be extracted because:

• The website blocks automated access.
• Some assets aren't publicly accessible.
• Certain custom fonts, including Adobe Fonts, aren't supported for extraction.
• The page doesn't contain enough branding information.

If your organisation already has a Brand Kit, use it instead for the most consistent results.