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Track progress across stages with funnel charts


Use funnel charts to show how values drop at each stage of a process—like sales, conversions, or user journeys.

How funnel charts work

  • Each section represents a stage in a process, with the width of the segment proportional to the value at that stage.
  • The top is the largest, representing the initial stage, and it narrows down as values decrease.

Add funnel charts

This is the first step in adding funnel charts. Afterwards, you can add chart data manually or import it from an external source.

  1. Create or open an existing design.
  2. From the editor side panel, select
    Charts. If it's not there, select the
    Apps tab first, then Charts.
  3. Under Other charts, select Funnel chart.

Set up chart data

Data Requirements:

  • One categorical column for the stages (e.g., Lead, Contacted, Converted).
  • One numerical column for values (e.g., number of leads, percentage of conversions).

You can either add your data manually, import it from a spreadsheet, or connect your data source apps.

Add chart data manually

Enter your data into the chart table, then review each part of the chart to make sure it accurately reflects the data in your table

Add data

  1. Select your chart, then click
    Edit on the toolbar.
  2. In the side panel, enter your chart values in the Data table. You can also select
    Expand data table for a full-screen view of your data.

Add rows and columns

  1. To add a new row, choose a row, then click
    (More).
    1. Choose between Insert row before or Insert row after.
    2. To remove a row, choose Delete row.
  2. To add a new column, choose a column, then click
    (More).
    1. Choose between Insert column before or Insert column after.
    2. To remove a column, choose Delete column.

Note: When editing data on Canva, use the Shift key on your keyboard to select multiple cells, rows, and columns. You can also click and drag to select multiple cells.

Sort data

  1. To sort your chart data, select a column, then click on
    (More).
  2. Click Sort table A-Z to sort in ascending order, or click Sort table Z-A to sort in descending order.

Import chart data

Connect to data from Canva Sheets or connect to a data source app. You can also use a CSV, TSV, or XLSX file to import your data. For now, you can only import up to 1000 rows and 100 columns of data.

  1. Select or add a chart, then select
    Edit.
  2. From the side panel, click
    Import data.
  3. From here, you can choose to:
    1. Select Sheets to connect to data from Canva Sheets.
    2. Select a data source from the available options: Google Sheets, Salesforce, Google Analytics, HubSpot, World Bank.
    3. Upload a CSV, XLSX, or TSV file by selecting
      Upload data.

Tip: After your data loads, you can use

Data Actions to clean and organise it before importing. See Clean imported data with Data Actions below.

4. If you chose a third-party app, sign in to the app (if required) and grant Canva permission to access your data.

5. Choose the specific dataset you want to use from the imported data.

6. Click Done to sync the data with your chart.

Learn more about adding and managing your chart data. You can also format chart values for clarity.

Choose which data to display in funnel charts

After adding your data, select what data you’d like to show and how you’d like it to be displayed in your funnel chart. You can customise your chart afterwards.

  1. Click on the chart to open the toolbar, then select Edit.
  2. In the Chart panel, under the Data table, go to Chart Setup.
  3. Under Labels – What to show click the drop-down menu, and choose the category column.
  4. Under Segments - What values to show, select the column with numerical values.

Customise funnel charts

After choosing which data to display, enhance your funnel chart’s readability and clarity.

Enhance funnel chart's readability and clarity

  1. Click on the chart to open the toolbar, then select
    Edit.
  2. On the Chart panel, select the Customize tab.
  3. To add a title and subtitle, enter your Title and Subtitle in their respective text fields.
  4. Click on the
    Text dropdown. Toggle on or off the Labels switch.
  5. Choose between Percentages or Numbers as format values.
  6. Click the Y Axis dropdown to add the Y axis title.
  7. Under Settings dropdown, you can toggle on or off the Grid lines switch.
  8. Under Settings, you can turn tooltips on to show details when you hover over the chart, or off to hide them.

Change chart colours

  1. Click on the chart to open the toolbar.
  2. On the editor toolbar, select the colour tile you'd like to edit. The Colour panel will open on the side.
  3. To use a colour on your chart, click on a colour tile from the options. Hover over a colour to see its display name.
  4. If the colour you're looking for isn't available, click
    Add a new colour (the rainbow colour tile).
  5. To pick a colour from your design, click the
    Pick a colour (eyedropper) button and select any colour on the canvas.
  6. To replace a colour across the current page or the entire pages, select Current page or All pages.
  7. If your Team admin or Brand designer has already added the chart style to your team’s Brand Kit, choose from your brand colours. For detailed steps, check out Create on-brand charts.

Looking for advanced charts? You can use the Flourish App. Check out Add advanced charts via Flourish to learn more.

Not sure where to start? Check out Get started with Canva Charts.

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