Viewing design analytics and insights

Design analytics let you see how many people have visited your design, including collaborators.

You can track engagement from people with edit or comment access, helping you understand how collaborators are interacting with your work.

You can view analytics in Analytics. If the design hasn’t been shared or viewed, no analytics are shown yet.

Analytics shows engagement for shared designs under Activity, and for view-only links or designs shared to social media or websites under External traffic.

The Activity section includes visits and poll or quiz responses. External traffic shows visits from public links, social media, and websites.

This section applies to designs shared with collaborators who have view, edit, or comment access.

• Total unique visitors: The total number of different people who have viewed the design.
• Visitors: Collaborators who visited, their access level, and last viewed time (names shown only for Canva team members)

• Total visits: The total number of times the design has been viewed.
• Daily unique visits: The number of different people who viewed the design on a specific day.

• Average time spent on design: The average amount of time visitors spent viewing the design. 
• Average time spent per page: The average time collaborators spent on each page of the design.

• Top performing pages: Pages that were viewed for the longest amount of time on average. 

• Average total pages visited: The average number of pages visitors viewed out of the total pages in the design.
• Pages visited by percentage: How often each page was viewed, shown as a percentage of total visitors. 

• Total public view links: The total number of public view links created for the design. 
• Total unique visitors: The number of different people who viewed the design.
• Link name: The name of the public view link.
• Number of visitors: The total number of people who visited the design using that link. 
• Last visited: The most recent time the design was accessed using that link.
• Select an individual link to see how many people visited it and when they visited. You can also see how long they spent on the design and each page, and where they stopped viewing.

For designs shared via social media, you can see:

• Impressions: The total number of times your post was seen. 
• Clicks: The total number of times people clicked your post. 
• Reactions: The total number of reactions (such as likes) your post received. 
• Engagements: The total number of interactions, including likes, comments, shares, and clicks.

For designs shared as website, see Website insights