Branding

Welcome Canva's blog, Learn. This blog is your one-stop destination for the latest inspiration on design, marketing, and business. On this page, you’ll learn everything you need to know about branding.

Branding is important because it gives your business an identity that consumers can connect to. Whether you run a large or small business, work in the corporate industry or work as a creative freelancer, branding is of universal importance. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your colors, fonts, logo designs, and website—anything that is customer-facing—is your promise to your customer. It tells them what they can expect from you and why you’re different from your competitors.

Here, you will learn everything you need to learn about the basics of branding. From design to marketing, to starting your own brand kit from scratch. Simply read an article and create your design in Canva.