Offline marketing can be a powerful channel for growing a business, but how do you get it right? In this article, we give you 20 flyer ideas to help inspire your own flyer creation.
If you’ve ever had to advertise anything offline, you know how difficult it is to maximize your marketing efforts to get your name out to as many people as you can and to bring in as many new customers as you can.
In this article, we hone in on a solution to the effort-for-reward dilemma when it comes to offline marketing. We identified a trend in offline marketing that a lot of businesses seem to have caught onto—big-color flyers get big attention.
The crux of it? You can stand out significantly more offline if the flyers you use to advertise your business, event or product do the work for you. So, we’ve curated 20 big-color flyers to inspire you to make your own.
01. Go triadic
Triadic color schemes are built using any three colors that are evenly spaced around the color wheel. Choosing your color palette like this can help you build a rich color combination quickly. This will also ensure that you are able to generate balance in your design.
See the approach in action on Goooood Company’s Fred Events flyers. The coral color is dominant, the yellow is supporting, and purple is an accent.
If you are thinking about going triadic, use one color as a dominant color, another a supporting color, and the third as an accent. This approach will ensure that you land compositions that remain balanced and harmonious. Go nuts on triadic using the Canva templates we’ve included above.
02. Use a bright color as an accent
Overly bright colors can be tough on our eyes, especially in large quantities. If you have your heart set on a flashy hue, use it in small quantities as showcased in the flyer above by Pia Alive. She has chosen to set the event title in a fluorescent green over monoton photography, letting the audience see it first. The text is also broken up strategically, helping the viewers navigate the flyers.
Design tip: Once you choose your bold color, apply it to important elements within your flyer, like dates or titles. Not only will this ensure your audience won’t miss any important details, but it will also help you create an exciting flyer sans the watery eyes.
03. Create colorful illustrations
Creating a flyer for a concert or a crazy opening? Design an illustration that speaks to your audience and use a bright palette to bring it to life.
A fun illustration makes the Cream Koala Illustration Easter Flyer template more friendly and relaxed.
To make sure important copy on your flyer doesn’t get lost in a sea of beautiful colors, reserve white or your darkest hues for copy or highlights—similar to what you can do with the Canva templates featured above.
04. Add black and white
Big, bright, and bold color palettes do not have to be made solely of vibrant colors. Adding black and white to them can help you build balance and harmony.
Pair your vibrant palette with a killer pattern, just as designer Claudia Alexandrino did for the Mondopolitani Art Fest. You’ll design a flyer nobody will toss in the bin.
The addition of black and white tones done a bright color palette, like with the Pink Black White Paint Strokes Beauty Makeup Flyer template, but doesn't take away from its vibrancy.
As you design your flyer, use all the colors in your palette, including black and white, in equal proportions. Check it out in action on the Canva template above.
05. Try monochromatic photography
By combining a beautiful white type with monochromatic photography, the designer created an eye-catching piece packed with a color punch.
This approach also offers a great way to work around not-so-great photography. In the past, whenever I’ve received low-quality photographs to work with, I’ve used a filter or two to turn them into monochromatic shots and created solid visuals.
Paring monochromatic images with pops of color creates a striking design. Check out the Turquoise Surfing Business Promotional Flyer template.
Because Canva offers only the highest quality photography, you probably won’t be using the trick!
06. Use neon colors
Want to make sure your flyer doesn’t go unnoticed? Try a neon color palette, like the one used in the identity for the Latin American Design Festival.
While this flyer is simple, it's also bold because it uses neon orange to grab the viewer's attention.
Mix and match bold, bright colors like with the Neon Dots Happy Birthday Poster template for maximum impact.
If you have more information to share with your audience on your flyer, you can do it on the reverse side of the paper. Just add another page in the Canva editor when customizing the designs above and paste in your text there.
07. Use red
Talk about lively! Red is hard to miss and one of the colors we are most drawn to. Whenever appropriate, give using red as a solid color background a shot. Play with elements that seem to jump out of the page, just like the figures in the example above. You’ll produce a flyer with a life of its own.
Using red as a background color will always grab attention. Check out the Grasshopper Live Band Flyer
What if red isn’t one of your brand colors? Use the brightest color in your palette as a background. You can easily change the background color on the design above in the Canva editor.
08. Combine a bold hue with muted hues
Balancing a palette made up entirely of bold colors can be overwhelming, especially if you’re just getting started with color. Select one beautiful, bright color and a couple less flashy shades to create your flyer.
Add visual interest to bold color fields by using textured elements, just like Kärt Einasto did for Mailaul 2016.
The faded dark blue of the Beer Every Friday Happy Hour Flyer template is given a new life with the brighter yellow.
Add dimension to your flyers by layering design elements over and behind your content, just like in the customizable Canva template featured here.
09. Draw color inspiration from a particular decade
The flyer above immediately reminds you of the 80s. If you're looking to portray specific genres, look back at history and see the colors they used in specific decades.
Call back the memories of the 1990s with the 90's Boombox Dance Party Flyer.
If you’re ever starving for color inspiration and can’t seem to find anything on color galleries online, venture into old magazines and books. The past often offers up excellent ideas that can be remixed to fit design needs today.
10. Use primary colors
Red, blue, and yellow offer a tried and true color palette you can easily use to design your flyer. They are easy to balance and vibe well in a variety of shades and tints.
Primary colors, like the ones used in the Yellow Camera Photography Flyer template, gives it a playful air.
It is worth mentioning that we tend to associate primary colors with children and play. We are introduced to them early on and see loads of kids toys fashioned using the hues. However, you can easily steer clear of said associations by being mindful of your type and design element choices.
11. Combine bright color with black type
Black typography over color will give your flyer a modern feel. You’ll also be able to achieve high contrast within your piece, making it an attention-grabber.
New York City isn’t the kind of place where you’d want to pick up anything off the street. Its busy sidewalks are covered with grit and grime.
If you’re feeling adventurous, create an unconventional face for your flyer, like the one above by de_form.
We tend to gloss over anything that feels “normal.” A beautiful abstract face on your flyer can prompt your audience to pick it up for further inspection.
12. Breakup bright color with patterns
I love the colored characters on this flyer for WEIWUYIN 2016, straight out of the heart of Taiwan. The dotted pattern used as a fill for each offers a great way to break up bold color that could otherwise be overwhelming.
The white palm tree elements provide a break on the teal background of the Teal Bordered Summer Camp Flyer template.
If you are working with neon colors that feel over the top, consider breaking them up using a dotted pattern or texture. You’ll be able to get away with using even the most fluorescent ink out there.
13. Draw inspiration from nature
Let’s be honest, when it comes to color, nature is by far the greatest maestro of them all. Take advantage of your surroundings and draw inspiration from nature. A sunset, beautiful bouquet of flowers, and even this brightly colored guy can serve up a color palette you can easily use on your flyer.
Keep in mind that you don’t always have to print full bleed when it comes to flyers. Color heavy pieces can be made to feel refined and elegant, like the flyer above by Alkemia Studio, by simply adding a white border.
Nature has the best color palette, patterns, and balance—among other things. A simple photo can bring a lot of oomph to your flyer. Check out Float Clothing Flyer Layout template.
14. Use color gradients
You’re not restricted to solids when it comes to bold color–spice up your flyer using playful gradients.
Consider the example above, a flyer for a tasty gastronomy festival in Mexico. The designer chose to create illustrations revolving around food and styled them using bright gradients. Not only does it add an element of fun to the piece, it helps create a focal point directing the audience’s attention to the name of the festival.
An alternate to using one photo that has a gradient is to use grids, then assigning varying color hues to each grid block to mimic gradients, like with the Green and White Modern Lawn Care Flyer template.
In the same way, be mindful of how you arrange colorful design elements on your flyer. Bright colors will inevitably draw attention. Make sure that your audience is looking towards where you wish them to.
15. Use complementary colors
Complementary colors sit opposite each other on the color wheel. Common examples are green and red and blue and orange, all used in the flyer above.
Complementary color schemes offer the highest contrast of all color schemes, making them the most eye-grabbing. However, they can be tough to balance and be used to create harmonious compositions.
You wouldn't think orange and blue would work well together, right? It does for the Blue and Orange Lost Dog Flyer template.
To make sure you’re nailing the use of complementary colors, select one color to be dominant and the second to be used as an accent. In the featured example, Summer Camp design by Maria Vittoria Benatt, and the Canva template just above, green is used as the primary, dominant color. Red, along with the blue and orange, are used in much smaller quantities and are applied only to detail.
16. Include colorful bits of icons or illustrations
Using bold color doesn’t mean you have to give up all your information up front. Grab your audience’s attention by providing color clues in the shape of playful illustrations in the same way Ludlow Kingsley did in the flyer above.
Icons can provide an extra level of visual clues as to what an event is about, like here: Orange and White Icons Sports Flyer
If you’re going this way, be sure to build out all your vector artwork using the same set of shapes. In other words, if you’ve decided you’ll build all your illustrations with basic shapes, be sure you see it through. This will help you build a cohesive set of illustrations that feel related and professional.
17. Combine bright color with bold, white type
Give your bright flyer a modern feel by using crisp, white type as a design element. Increase visual contrast by setting it at a large point size and stylize an otherwise bland composition.
Can’t think of a phrase or word to use? Try setting an important date in different formats, mixing words with numbers. Joshua Benedikt set the phrase “Disco is for Dancing” in the poster above creatively to arrive at a stunning visual.
The contrast between the white type and the violet background of the Violet Drummer Talent Show Flyer template makes it striking.
18. Go analogous
Analogous color palettes feature colors that sit side by side on the color wheel. Because they are normally found in nature, we tend to find them familiar and pleasing. Analogous color palettes are also easy to work with as color directly next to each other usually work well.
Analogous color schemes can lack contrast. If your palette is lacking visual contrast, play with different tints and shades of each color in it. If you wish to stick to two colors, play with opacity in the same way Alexandra Turban did above.
Add a cool illustration to liven up your analogous flyer, like so: Orange Yellow Vintage Band Flyer
19. Work with accent colors
Instead of ramping up the brightness of every hue in your palette, give center stage to only one color in it. Accent colors are powerful tools that can help you direct the eye, create a hierarchy, and, of course, add visual interest to any piece.
Above, the bright yellow birds guide a viewer’s eye around the flyer. They were thoughtfully distributed throughout the flyer, highlighting important bits of copy, like the date and venue.
White and blank look so much better with an accent color, just like with the Electro Pop Music Party Flyer template.
20. Feature colorful type
Is there a word or phrase that perfectly describes what you flyer is all about? Set it in big, colorful type, like the word “Carnaval” above.
Even a plain design can be made brighter with the use of colorful type. Check out the Teal and Coral Triangle Confetti Village Yard Sale Flyer template.
Not only will this turn it into a design element within your flyer, but it will also make it easy for your audience to quickly glean information from your flyer.