4 ways AI helps create effective marketing campaigns

The demand for content has officially surpassed human capacity. Picture this: You’re up against the challenge of doubling your campaign outputs, expanding distribution, and reinventing your content strategy in an increasingly visual world. It’s always been a tall order and it’s only growing, a challenge that marketers are well aquatinted with. How can teams manage the load with stretched bandwidth and resources?

It’s time to put AI to work. Weaving AI into your work can save you valuable time and money, remove blockers, and open new possibilities, so you can focus your energy on the most important parts of your job. Here are four key ways we use AI to improve campaign development and execution workflows.

Nothing fuels new ideas like hearing from diverse perspectives. What better way to kickstart your next campaign than a brainstorming session?

If you’re stuck on how to start, lean on Magic Write for inspiration. Simply type in the prompt you want to discuss and Magic Write will generate ideas to get you started. For example, you could write something like “10 marketing campaign ideas for a new restaurant chain targeting the family demographic” or “slogans for a luxury international real estate group”. Magic write will generate ideas to get your team talking. You can have magic write edit, re-write, shorten and more until you find the perfect idea to kick off your session. Read the full instructions here⁠(opens in a new tab or window) to learn how to find and use Magic Write in Canva.

At Canva, we love to use Whiteboards to brainstorm. Whiteboards are a great way to allow everyone to pitch ideas in one place and react to those ideas in real-time. That way we can ideate and decision make all in one place, during one meeting, to save precious time and also boost creativity by creating a space for our ideas to bounce off and build from one another. If your team is anything like ours, you’ll be overwhelmed with ideas on sticky notes in no time! Magic Sort in Whiteboards is a great AI feature that can easily sort all these ideas in one click. This makes it so easy to review a robust session or easily categorize all of the thoughts in one place. Once you’ve selected your standouts, turn your brainstorm into a document using Magic Switch⁠(opens in a new tab or window) to share with your team. Check it out in action in the video below.

Can you identify any brands that have recently caught your attention through their marketing collateral? Brands are struggling now more than ever to stand out in the noise of the attention economy. From visual identity to brand voice, every marketer knows that a company’s brand means everything and success is all about ensuring your brand is distinct in the market. With that market being currently very oversaturated, it’s critical that brands have recognizable and distinct branding to ensure the right audience notices and remembers.

Luckily that magnum effort no long falls completely on your team. AI can help you stay on brand easily. Canva’s brand voice feature allows you to import brand guidelines straight into Magic Write so that your AI-driven content is already speaking your brand language. This will free up time for your copywriters and editors and allow you to spend more time working on the big picture of your brand voice and navigating the strategy of being seen by your customers.

Once you’ve created one campaign asset, there’s no need to build out all the others from scratch. You can simply use AI to scale your deliverables. Think about all the social channels you can reach by simply resizing a hero asset. Try Magic Resize to make instant resized copies of your design for any channel.

Now that your campaign is complete, it’s time to reflect on and analyze its performance. Once you’ve gathered all the data and insights from your channels, import this information into Magic Write and generate an executive summary. An executive summary is an easy way to share findings with the broader team or organization in a digestible format – one even non-marketers can understand. It’s a great document for all teams, teams, such as Sales, to align on customer-facing goals and the roadmap ahead.

AI is a powerful tool that can inform and revolutionize your campaign creation process. From ideation to distribution, integrate AI in your workflow and unlock your new efficiency potential. Tools like Magic Insights (Pro) offer AI-powered data analysis⁠(opens in a new tab or window) to help you understand patterns and refine your creative strategy. Check out our Visual Communication Mastery webinar in partnership with Marketing Profs to learn more ways to streamline your workflows with AI⁠(opens in a new tab or window) and other Canva tools.

Learn more about Magic Studio⁠(opens in a new tab or window).

Sign up for Canva Enterprise⁠(opens in a new tab or window)