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Top tips for preparing event collateral, merch, and social media assets

The easiest way to organize your event collateral

Running a successful event requires a lot of planning. One area that often gets left to the last minute is the print and digital collateral. It’s best to organize your print collateral early because it tends to have the longest lead time. And once you’ve sent all those assets to print, you can shift your focus to organizing the digital assets. Let’s take a look at what collateral you may want for your event and how you can create it – and even print it – in Canva.

Save time with a design style

Organising events is stressful. To mitigate this stress, try to work smarter not harder. And what does that look like for event merch? Start by establishing your event aesthetic and design style. This will make it easier to create on-brand collateral and save you time later on when things are getting even more stressful.

Why create an event graphic theme?

A graphic theme is how you bring together different elements to create a cohesive design aesthetic across multiple items. Think of it as a branding for your event. It makes them consistent and therefore easily recognizable.

Plus it’ll take you half the time to pull everything together. In Canva, you can search for ‘brand style guide’ in the search bar and it’ll bring up a bunch of options you could adjust. Anything with a crown symbol is for Pro users and anything without is free for everyone.

Printed event collateral ideas

Once you have set up your event graphic theme, it’s time to apply it to different collateral and merch. First, you need to decide what you need. To make this easier, think about what you need before the event and then what you need during. Before might include a letter, flyer, brochure or tickets.

You could also print some posters, paste-ups, and postcards to drop to local businesses or houses for open events. And then for during the event, you may also want posters, order of service, a menu, banners and signage to help direct people to different areas within the venue. Name tags are always a great idea if there are lots of new connections being made. And if you need some ideas for some great ice breakers, check out this article.

Preparing social media assets for your event

If you don’t share your event on social media, did it even happen? Modern marketing logic says no, but who has time among the jostling priorities of running an event? Luckily, you can work smarter and prepare, and even schedule, your social assets ahead of time. Check out our guide on how to use Canva’s Content Planner. Using the graphic theme you’ve set up, apply the design assets to the social media assets you need.

Instagram and Facebook stories are a great way to incorporate guests’ content and make your posts more social. On top of the promotion posts you share ahead of the event, some posts during it are a great way to keep people who can’t make it interested in your event.

And a wrap-up post or three (or five) is a great way to capture and share the vibe of the event you put so much work into creating. And why not create a wrap-up blog post too? You can use your event graphic theme to create blog assets after the event, once the dust has settled and you’ve taken a big, deep breath.

Watch our video guide

If you want to take a deeper look at how to use Canva to better prepare for your event, check out our video guide.

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