How to build a brand identity: 5 examples to inspire you

laptop with coffee

You can gain so much inspiration from following brand identity projects. Typography, color palettes, themes, packaging and little touches can all come together to make up a great brand identity.

Here are 5 branding projects, past and present that I enjoy.

1. The Hair Taylor

This project by Pete Gardner is really cohesive and just a well thought out branding project. The Hair Taylor is an independent hair and fashion stylist with a no-nonsense attitude and love of all classic British style.

With a nod to traditional barber shop themes combined with clean typography and a refined colour palette, I really love this project!



2. Noble & Savage Tea Merchants

I love seeing New Zealand brands pushing the boundaries and generally just being awesome. Noble and Savage is a tea company doing just that.

Graphically, I absolutely love the bright cobalt blue used throughout the packaging and the lovely typographic logo.

It would absolutely stand out from the crowds on any shelf!

noble and savage

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3. Marena Beaute

This is a gorgeous identity project for Marena Beaute, a Swedish makeup company, designed by Bold.


I love the use of the brush mark across the range, and the copper foil gives that feeling of luxury straight away!



4. Carin Wilson

I love this identity project for furniture maker and sculptor Carin Wilson, designed by Studio Alexander.

This branding project was a finalist in The Best Awards: New Zealand's best graphic, interactive, spatial and product design awards.

I really like the geometric typographic approach to the logo and the way it has been used in different scales.




5. LeMise

I really love this identity project for Brooklyn based art and design advisory business, LeMise, established by Andi Potamkin, and designed by DIA.

It features a beautiful soft pastel colour palette, paired with the art deco style borders and typography, and clean gold foiling throughout to make such a beautiful palette.




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