You can gain so much inspiration from following brand identity projects. Typography, color palettes, themes, packaging and little touches can all come together to make up a great brand identity.
Here are 5 branding projects, past and present that I enjoy.
1. The Hair Taylor
This project by Pete Gardner is really cohesive and just a well thought out branding project. The Hair Taylor is an independent hair and fashion stylist with a no-nonsense attitude and love of all classic British style.
With a nod to traditional barber shop themes combined with clean typography and a refined colour palette, I really love this project!
2. Noble & Savage Tea Merchants
I love seeing New Zealand brands pushing the boundaries and generally just being awesome. Noble and Savage is a tea company doing just that.
Graphically, I absolutely love the bright cobalt blue used throughout the packaging and the lovely typographic logo.
It would absolutely stand out from the crowds on any shelf!
3. Marena Beaute
I love the use of the brush mark across the range, and the copper foil gives that feeling of luxury straight away!
4. Carin Wilson
This branding project was a finalist in The Best Awards: New Zealand's best graphic, interactive, spatial and product design awards.
I really like the geometric typographic approach to the logo and the way it has been used in different scales.
I really love this identity project for Brooklyn based art and design advisory business, LeMise, established by Andi Potamkin, and designed by DIA.
It features a beautiful soft pastel colour palette, paired with the art deco style borders and typography, and clean gold foiling throughout to make such a beautiful palette.