How to build a brand identity: 5 examples to inspire you

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You can gain so much inspiration from following brand identity projects. Typography, color palettes, themes, packaging and little touches can all come together to make up a great brand identity.

Here are 5 branding projects, past and present that I enjoy.

1. The Hair Taylor

This project by Pete Gardner is really cohesive and just a well thought out branding project. The Hair Taylor is an independent hair and fashion stylist with a no-nonsense attitude and love of all classic British style.

With a nod to traditional barber shop themes combined with clean typography and a refined colour palette, I really love this project!

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2. Noble & Savage Tea Merchants

I love seeing New Zealand brands pushing the boundaries and generally just being awesome. Noble and Savage is a tea company doing just that.

Graphically, I absolutely love the bright cobalt blue used throughout the packaging and the lovely typographic logo.

It would absolutely stand out from the crowds on any shelf!

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3. Marena Beaute

This is a gorgeous identity project for Marena Beaute, a Swedish makeup company, designed by Bold.

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I love the use of the brush mark across the range, and the copper foil gives that feeling of luxury straight away!

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4. Carin Wilson

I love this identity project for furniture maker and sculptor Carin Wilson, designed by Studio Alexander.

This branding project was a finalist in The Best Awards: New Zealand's best graphic, interactive, spatial and product design awards.

I really like the geometric typographic approach to the logo and the way it has been used in different scales.

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5. LeMise

I really love this identity project for Brooklyn based art and design advisory business, LeMise, established by Andi Potamkin, and designed by DIA.

It features a beautiful soft pastel colour palette, paired with the art deco style borders and typography, and clean gold foiling throughout to make such a beautiful palette.

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