When it comes to building your branding, the best place to start is with some inspiration. Whether it’s a mood board, or your Saved section on Instagram, the best place to start is by going straight to the source, and seeing what graphic designers have created.
Currently working on a brand identity project? Maybe you're in the midst of design work and just need a boost of design inspiration to get you through the day? We’ve collected a talented group of graphic designers on Dribbble who excel at branding design and will help get your creative gears turning. Now, take a look at these 15 stellar portfolios to draw some serious inspiration for your own designs.
Hailing from Austin, Texas, designer Jay Master’s work spans the gamut from branding projects and logo design, to packaging and illustration work. Despite featuring a rough-hewn illustration style and a utilitarian, no-nonsense typographic voice—Master’s branding work retains a decidedly earnest charm that's both inviting and warm. His bright color palettes often unify his bold illustrations and typographic lockups—whether they're a logotype proper, or ancillary element of a brand’s visual identity.
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Based out of Los Angeles, designer Lauren Griffin’s brand design work combines a deft handling of both typography and illustration. Griffin’s typography is lively and expressive, while her compositions possess just enough gravitas to keep everything visually balanced. Also featuring her brilliant custom lettering, Griffin’s work shows what's possible when a single designer operates as both typographer, illustrator, and letterer simultaneously—the results are sure to leave you feeling inspired!
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San Francisco’s Do-Hee Kim is co-founder of Shoppe Theory, a multidisciplinary studio with a specialty in identity projects for online lifestyle brands. Kim’s branding work is whip-smart, combining thoughtful typography, photography, and spot illustrations into cohesive, arresting designs. Her logo design work is equally delightful—the designs are elegantly simple while being anything but simplistic.
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Another member of Austin, Texas’ blossoming design community, Alana Louise’s branding work projects an earthy ruggedness, as well as laser-focused attention to craft, often with an elevated take on the best traits of vernacular typography. Alana’s textured illustrations are strong, straight-to-the-point, and sharp as a tack, all while employing an economy of colors, and playful visual wit. Be sure to take a look at her striking work for outdoor brands, as well her packaging design and art direction for brewery clients.
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Designer Brent Schoepf of Minneapolis, Minnesota, offers a visual palette that utilizes an array of geometric gestures, typography as texture, and a sometimes refined delicateness, but one that never feels anemic. His branding work is multifaceted—it spans from minimalist, monoline logo design, to ghostly collage-inspired compositions. It's this duality of approach and tone that make Schoepf’s work so interesting—it’s also a testament to designers operating as masters of honing multiple visual voices.
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Dallas-based Jonathan Schubert’s branding and illustration work is expressively hewn with a patina of the eras of visual art past. Utilizing densely packed, engraving-inspired illustrations, flourishes, patterns, and typography—Schubert’s approach has a distinct richness that makes even the youngest brand feel well-established and worn-in. In addition to restrained, often burnished color palettes, Schubert’s branding work leaves no stone unturned—each project features a litany of different—but cohesive—typographic and illustrative lockups, giving each brand a vibrant well of visuals to draw upon.
Mix illustrations with typography to get a good look for your product, just like the Red and Cream Grungy Vintage Illustration Beer Label template.
Creative Director of her Boston-based studio Ōyay, designer Jennifer Lucey-Brzoza's work is quietly confident—it excels at being impactful without needing to be visually boisterous. Lucey-Brzoza’s branding work often features stunning script and handwriting-inspired typography which offers an almost ethereal delicateness that lifts off the page. Her work for boutique hospitality brands feels high-end while still being human and approachable. Across all projects, Lucey-Brzoza shows a keen eye for typographic hierarchy, surgical splashes of color, and gestural illustration.
A self-described type lover, Norway’s Jorgen Grotdal displays that branding projects can succeed while employing an extreme economy of color. Grotdal’s work—which features intricate monochrome monograms, typographic swashes, and stippled line drawings—leans on the strength of its composition to make its impact. Whether part of print design collateral or emblazoned on a shirt, the branding elements developed in Grotdal’s design projects are dynamically composed, while remaining accessible with their hand-rendered spirit.
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The work of Vancouver, BC-based designer Lula Christman should be a boon to your search for branding inspiration if you're in need of work that will put a spring in your step. Christman’s brand identity designs are visually effervescent—they're vivid and playful, with child-like energy, without straying into appearing childish. In addition to vivid color palettes, Christman’s design process showcases a knack for lively typography that’s not afraid to dance around its baseline, or embrace the quirks of its letterforms. Adding to these designs are Matisse-esque illustrations that add warmth and charm to the brands being built.
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Chicago’s Adé Hogue is a custom lettering tour-de-force, and it's this razor-sharp skill that makes his branding work so memorable. The visual voice of Hogue’s lettering spans the gamut—from elegant formal scripts, peppy showcard lettering, to energetic brush scripts. Adding to this branding repertoire is Hogue’s eye for dimensional typography, which packs an additional aesthetic punch. In addition to his lettering mastery, Hogue is also a talented illustrator, able to augment the impact of his skills with an additional visual facet.
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Partner and Creative Director at Kansas City, Missouri’s Carpenter Collective, Tad Carpenter’s branding work is as good-humored as it is beautifully crafted. With designs featuring inviting display typography and bold custom illustrations as constants—Carpenter’s penchant for rich color palettes also imbues his character designs with charisma. But the attention-grabbing elements aren’t the only on-point aspect of the work. Carpenter’s eye for smaller typographic detail is equally as honed; particularly exemplary are his packaging rebrand projects.
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St Louis, Missouri’s M.F. Foster studio is the individually-run design studio of Mary Frances Foster. Foster’s branding work features an attractive balance of typographic sensibilities, and illustration talent, all which give wink towards the geniality of mid-century advertising design. Her brewery and restaurant branding projects are especially compelling, featuring smart, stylish typographic moves while still maintaining their respective functional needs, be it of dinner a menu, or beer ingredient list.
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Los Angeles’ Amber Asay is a designer whose work is typographically chic, be it for a publication, product, or packaging design. Asay’s typography is elegant and projects a boutique, upscale personality without being pretentious. Using type, her aesthetic voice ranges from understated and minimal, to densely packed and expressive. This typographic take is seen in branding identities, stationery suites, and labeling for a range of products—from coffee to jewelry to home goods to liquor.
Vintage elements can be fun and classy. Check out the Blue and White Vintage Lilies Product Label template.
As head of the eponymous Steve Wolf Designs, the work of designer Steve Wolf features colorful, geometric designs spread across a litany logotypes, packaging, and poster designs. Wolf’s affable identities are often complemented by eye-catching badges and illustrations, giving brands an extended aesthetic reach to be further seen. Wolf’s logo designs—and their breadth of character—are particularly compelling, ranging from the abstract to illustrative, to purely typographic.
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Designer Jessie Farris’ work features confident gestures; her branding chops—often incorporating pattern and collage—are the bedrock for a litany of her projects that effortlessly combine with her UI/UX and product design skills. In short Farris’ work filters through the multiple touch-points of a brand—from print identity to e-commerce to app—and in numerous examples, her nimble handling of multiple typefaces create rich lockups to frame out the rich graphic design suites she builds.
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