How to use and design stickers to build your brand recognition

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Make your brand stick

Much like t-shirts but at a fraction of the cost, stickers are a great way to build your brand recognition. Did you know over 90% of millennials say brand approval is influenced by friends over social media or other forms of advertising?

There are countless examples of businesses and brands using stickers to improve brand awareness, launch products, and grow their audience. And if your marketing budget is tight and you’re looking for an out-of-the-box way to improve brand awareness, it might be time to start looking at using stickers as part of your strategy. Stickers are an easy way to get your brand in front of new customers and build recognition.

Everything’s an ad

Do you have laptop stickers(opens in a new tab or window)? What about your drink bottle, tumblers(opens in a new tab or window), or car window? If you’re rocking a branded sticker on any of your personal items, you’re helping that brand increase its public exposure, and ultimately sales. Let’s take a look at how you can design stickers for different purposes and why they should be part of your marketing strategy.

Different types of stickers

As with all design, your only limitation is your imagination, and sometimes that can be overwhelming. So to get you started, we’ll go over some of the different types of stickers(opens in a new tab or window) so you can search for templates and start inspired.

Logo stickers

Logo stickers are a great starting place and, as the name suggests, is your logo or brand mark – think Patagonia’s iconic mountain logo, Google’s G, or Nike’s “swoosh” tick. These minimalist stickers aim to create visual intrigue and build brand awareness. The more times people see your logo, whether that’s digital ads, social media, print, or stickers, the more likely they are to remember it and recall your brand. So when it comes time for them to buy something from your category, they’ll recognize your brand.

Decal or window stickers

If you have a brick-and-mortar store or are stocked in one, decal stickers are a brilliant way to advertise your brand. If you’re stocked in a store, having your brand on the window is great exposure. Some stores will have a ‘brands stocked here’ section you can join.

Message, comedy, and campaign stickers

While these three stickers have different goals, they’re all quite similar. Their aim is to share a message. It might be to ‘smile more’, ‘take a breath’, ‘go and vote’, or ‘use your blinker when changing lanes’ – whatever the message, you need to treat a sticker like a tiny billboard. That means keeping the message short and easy to understand – less is more. Also remember to include your website URL or logo so if your message resonates, people can follow up and find our more about your brand.

Watch our video guide

If you want to take a deeper look at how to use Canva’s Content Planner, check out our video guide(opens in a new tab or window).

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