It doesn’t matter what you do or what industry you’re in—if you have a business, you have news to share about it. Maybe you have an upcoming sale and want to get the word out. Maybe you have a new blog post you want to promote. Or maybe you just want to connect with your customers, say hello, and thank them for their business.
Whatever news it is you have to share about yourself and your business, one of the best ways to do it? Newsletters.
Newsletters are one of the most effective marketing tools in the world. You can use them to connect with your audience, build brand recognition, launch a new product or service, drive sales.
But not all newsletters are created equal. In order to maximize the effectiveness of your newsletters, you need more than great content. You also need great design.
Great design elevates your newsletter, showing the reader more about who you are and what you can offer them on a regular basis. Need some inspiration? Let’s take a look at 20 newsletter examples (and why they work!) to get those creative juices flowing and help you find the perfect design for your next newsletter.
Tiffany & Co
Email newsletters are a great way to build hype and drive sales for new products—but you’ve got to be creative about it! Instead of showcasing a product photo in their email, Tiffany & Co. worked their Tiffany Celebration rings right into the design, transforming the photo into the basket for their illustrated hot-air balloon (with the oh-so-cute tagline “love is in the air”). Plus, the color blocking style not only allows the product photo/hot-air balloon basket to take center stage, but provides a clear separation of messaging within the email (the blue section is about shopping for rings directly; the red is about “dropping a hint” and letting your loved one know which ring would make the perfect Valentine’s day gift).
Color blocking is a great way to separate different messages, images, and sections of your newsletter. Capture the look with Canva’s newsletter templates, like the Blue and Yellow Modern Camera Email Newsletter or the Dark Blue and Orange Nature Photo Church Newsletter.
When you send a newsletter, you’re looking for a result; for example, increasing sales. And a great way to drive those results? Creating a sense of urgency with your emails. In order to drive sales during Cyber Week, online learning tool DataCamp sent out a 50% off coupon—along with an illustrated countdown clock that showed their audience just how long they had to make a purchase before that coupon expired. The countdown clock created a sense of urgency to make a purchase before it was “too late”—and it’s safe to say that DataCamp experienced a surge in sales during Cyber Week as a result.
Sometimes, all it takes is a single design element—like DataCamp’s illustrated countdown clock—to really drive results. Incorporate illustrations into your email newsletters (and get the results to match!) with one of Canva’s templates, like the Yellow Teal Colorful Dots Preschool Newsletter or the Black and Yellow Illustrations General Newsletter.
Too much text can translate to too much visual clutter, which can cause your newsletter conversions to tank. JetBlue wisely breaks up their big blocks of text with graphic icons, headers, lines and shapes (like the box towards the bottom of the page) and proper spacing and balance. This allows them to communicate all of their messaging without visually overwhelming their audience.
Have a long message to get out in your newsletter? Break up all that text with one of Canva’s newsletter templates, like the Cream and Salmon Pink Minimal Modern Company Newsletter or the Blue Camera Photo Lens Email Newsletter.
If you’re using your newsletter to promote content—like blog posts or articles—take a design nod from Apple News. This daily round-up of editors’ favorite news picks keeps it simple—but visually impactful—with an engaging image, headline, brief summary, and outlet logo for each story. Apple also keeps things interesting by switching up the images; some are black and white, some have pops of color, but all grab your attention.
A mix of color, headlines, and impactful images makes for an attention-grabbing newsletter. Recreate the look with one of Canva’s newsletter templates, like the Pink and Light Blue Bordered Email Newsletter or the White and Black Minimalist Tropical Email Newsletter.
Google Home Mini
When you have a lot of different elements in your newsletter design, you need plenty of space; otherwise, it looks like a big, cluttered mess.
Google Mini makes excellent use of whitespace in this email newsletter design. The design feels spacious and balanced, even though there’s a lot going on, no part of Google’s messaging gets lost in the shuffle.
When it comes to newsletter design, sometimes less is more. Use whitespace to your advantage (like Google!) with one of Canva’s templates, like the Orange Simple Employee Newsletter or the Blue Hipster Photography Studio General Newsletter.
You want your email newsletters to be on brand. But if there’s a holiday around the corner, you also want to show your festive side! Fossil nails that balance with this Christmas newsletter, which includes a Christmas illustration in the brand’s classic, minimalist fashion.
Is Christmas, Hanukkah, or another holiday coming up? Get a festive, seasonal look for your newsletter with one of Canva’s holiday newsletter templates, like the White and Red Simple Christmas Newsletter or the Red Green Beige Vector Christmas Newsletter.
There’s so much that’s works with this newsletter design from online marketplace Society6, from the grid layout (which gives each product its own space to shine) to the animated header (which creates a dynamic feel and allows them to showcase more products) to the complementary color palettes on each product (which creates a cohesive look to the design). The final result? A newsletter design that not only looks great but is pretty much guaranteed to drive clicks.
A grid layout is a great way to showcase products in your newsletter. Get the look with one of Canva’s templates, like the Brown and White Boxed Divided Photo Grid Employee Newsletter or the Peach and Brown Coffee Shop Vintage Employee Newsletter.
Infographics are popular for a reason: They’re an impactful way of visually telling a story. They also happen to be a great way to tell a story in your newsletter. Hotel booking service Suiteness uses the infographic style to tell their subscribers a personalized story of their customer journey, from how many destinations they’ve booked to how many credits they’ve racked up over the year—and that story is strengthened by strong design elements, like the vector-inspired illustrations and pops of gold against the newsletter’s overall neutral color palette.
The pops of color, product photos, and visual hierarchy (created by the typographic elements) create a sense of depth in suitcase company AWAY’s newsletter, which adds visual interest and frames their products in a way that appeals to their wanderlust-inspired customer.
A strategically placed pop of color (or pops of color!) can be extremely powerful in your newsletter design. Design a colorful newsletter with one of Canva’s templates, like the Pink Simple Photo Newsletter or the Yellow Dark Grey Modern Newsletter.
AARP wants you to subscribe to their newsletter. And they make that clear by including multiple “Subscribe Now” call-to-action buttons in an eye-catching red shade—which is especially impactful against the ample use of white space and black text featured elsewhere in the newsletter.
Calling attention to your call to action is a great way to drive results and increase conversions. Grab your audience’s attention with one of Canva’s newsletter templates, like the Red Travel Family Newsletter or the Purple Simple General Newsletter.
Chances are, your audience gets a lot of newsletters—and if you want yours to make an impact, you need something that’s going to break through the clutter and grab their attention. Instead of your standard “white background, black text” design, fashion company Everlane gets their sustainability message across to their audience with white text overlayed on bright color blocks.
White text and brightly colored backgrounds are a great way to ensure your newsletter stands out. Capture the look with Canva’s newsletter templates, like the Blue Simple Classroom Newsletter or the Mint Green and Orange Photo General Newsletter.
The best designs create an emotional reaction when you look at them. And while sunglasses alone might not make you emotional, eyewear company Warby Parker packs a happiness-inducing punch in their newsletter design by having their sunglasses modeled by a bunch of puppies. It’s the best of both worlds; they get to showcase their products, and the emotional reaction created by the dog photos increases the likelihood their audience will engage with the newsletter.
The right photos can take your newsletter design to the next level. Incorporate your photos into your newsletter design (dog photos optional) with Canva’s templates, like the Black Bordered Collage Real Estate Newsletter or the Cream Simple Fashion General Newsletter.
When it comes to design, sometimes simple is best. Grammarly’s newsletter design is extremely simple, but it’s also extremely effective, thanks to the fun illustration, the clear call to action, and the proper use of white space (which creates a balanced, spacious feel in the design).
Want to keep it simple? Canva’s newsletter templates, like the Black and White Real Estate Newsletter or the White and Orange Employee Newsletter, allow you to design visually impactful newsletters—faster and more simply than you ever thought possible.
When you’re sharing multiple pieces of content in your newsletter, you need a way to visually break things up so your audience knows what they’re looking at. Trello creates a cohesive look in their newsletter design with their vertical layout, but sections out each article by alternating colors between white and pale blue. Paired with green article link buttons and the illustrated icons, it’s clear that this newsletter features four distinct pieces of content, which helps to keep any single piece of content from falling through the cracks.
Having clear sections to your newsletter helps to keep content organized. Capture the look with Canva’s newsletter templates, like the Black and White High School Classroom Newsletter or the Yellow and White Students School Newsletter.
Headspace, one of the world’s most popular meditation apps, knows that in order to meditate, people need to feel calm—which is why it makes total sense that they chose a soothing, pastel color palette for their newsletter design. Going with something bolder would have been too loud and out of line with their brand messaging. And while the softer colors still pop against the newsletter’s gray background, the muted tones are a much better fit for their audience of up-and-coming meditators.
You don’t have to go with a bright color palette to make a statement with your newsletter design—softer shades can work just as well. Capture the muted look with one of Canva’s newsletter templates, like the Gray Skyblue Buildings Company Newsletter or the Pink Food General Newsletter.
If you’ve got a great discount to offer in your newsletter, you want it to take center stage. Sports magazine The Athletic brings attention to their 50% off discount by highlighting the final price in an eye-catching gold (which pops against the dark background and white text) and including a bold red CTA button.
Want your discount to take center stage? Incorporate a coupon into your newsletter design with one of Canva’s newsletter templates, like the White Fashion General Newsletter or the Light Green Fashion Email Newsletter.
Obviously, Aeropostale’s 20% off coupon is going to be a major draw for their newsletter readers, which is why they’ve made it the visual focal point. But the real star of this newsletter design? The typography. The visual hierarchy created by the different text sizes calls attention to the discount, and the mix of the bold sans serif font with a more stylish, whimsical script in the header adds visual interest.
What you say (also known as your copy) is important—but so is how you say it (also known as your typography). Nail your newsletter typography with one of Canva’s pre-designed templates, like the Teal and White Simple Photo Collage Family Newsletter or the Peach Diamond Pattern Family Newsletter.
Kate Spade Saturday
Being bold in your design is a great way to grab people’s attention—but having too many bold, in-your-face elements can feel visually overwhelming. Saturday by Kate Spade goes bold with their bright yellow background—but keeps the rest of the design elements simple, which makes for an impactful (but not overwhelming!) newsletter design.
A single bold element—whether that’s color, a photo, or typography—can be all you need to make an impact with your newsletter design. Make your impact with Canva’s newsletter templates, like the Red and White General Newsletter or the Brown Minimalist Fashion Email Newsletter.
REI’s newsletter is the perfect example of bringing your brand to life in a way that feels organic—without sacrificing conversions in the process. The forest images in the header are in line with their rugged, outdoorsy brand persona—and not only does the light green CTA button also fit that image (green = nature), but because the color pops against the otherwise dark background image, it’s also far more likely to drive clicks and engagement.
Your newsletter design should feel on brand—but it should also drive results. Get the best of both worlds with Canva’s newsletter templates, like the Black and Yellow Modern Company Newsletter or the White and Green Employee Newsletter.
Use these newsletter examples as a jumping off point to get out there and get designing
These newsletter examples are a great jumping off point to what works when designing your newsletter. Now all that’s left to do is take what you’ve learned, get out there, and get designing! (And who knows? Maybe your newsletter will end up on our next inspiration list!)