20 design hacks for your Facebook Page

Did you know that Facebook(opens in a new tab or window) has 2.27 billion monthly users? And, out of the 2.53 billion smartphones that exist in the world, 85 percent of those smartphone owners use the Facebook app. In this article, we show you 20 design hacks for your Facebook Page.

It’s a sure bet that at least some of your customers are active on Facebook, and so why not communicate with them on a medium that they frequently use?

Since you’re reading this article, you’ve probably considered creating a Facebook Page for your business(opens in a new tab or window), or you may even have a page set up already. But the problem is you’re not sure how to create a beautiful and effective page that stands out from the crowd and responds well to the needs of your audience.

You may be asking yourself one (or all) of these questions:

  • How do I engage my fans with valuable content that they’ll like, comment on, and share with their friends?
  • How do I create an authentic brand identity on Facebook(opens in a new tab or window)?
  • What affordable design hacks can I use to make my Facebook Page stand out?

If any of those questions sound familiar, you’re in luck! Read on for 20 design hacks for your Facebook Page.

How do I engage my fans with valuable content that they’ll like, comment, and share with their friends?

One easy way to engage your Facebook community is to create content that they care about. For example, if you run a jewelry boutique, avoid the temptation to post politically charged satire or images that are best suited to your personal profile. Your community sees you as the expert in jewelry and likely just want to fawn over tennis bracelets.

Taking the example of a jewelry boutique owner, post photos that highlight your most popular pieces, host jewelry giveaways that increase your chances of going viral, or do a daily link to funny or touching engagement videos.

As long as your content relates back to what you offer, it will be valuable to your followers.

How do I create an authentic visual brand identity on my Facebook Page?

In order to stand apart from your competitors, you must create a visual brand identity that’s easily recognizable and matches your personal brand or business. Fortunately, there’s a lot of great brands that are doing just that, and we’re going to highlight them as we run through the best ways to build your business page on Facebook, starting with the hack below.

01. Create a stunning cover image to engage your audience

Your cover image is the very first thing your visitor sees when they arrive on your Facebook Page. Grab their attention with it. Use this moment to convey the tone of your brand and begin to tell the story of who you are. In the example below, Olive Mae created three different vignettes that are unique but still connected to the brand message of vintage, handmade clothing.


Olive Mae Clothing

Welcome your Facebook Page visitors with this warm and tasty Orange Restaurant Photo Collage Food Facebook Cover(opens in a new tab or window)for your food business.

02. Select a profile image that will grab your audience’s attention

There’s little doubt that your cover image is the number one focal point of your Facebook Business page. Focal point #2 happens to be your profile image. Ideally, you would include your logo.

If a logo is not possible, choose a photo that’s related to your brand. Master carpenter and blogger Ana White(opens in a new tab or window) includes a photo of herself with a saw on her profile picture. Remember that this profile image will show up repeatedly as your avatar in the newsfeed. It should be clearly distinguishable and it should make sense with what your brand is about.


Ana White 

A square template like Portrait of a Beautiful Girl Caption Quotes(opens in a new tab or window) is perfect for your Facebook profile photo.

03. Add videos to increase brand awareness

Facebook is challenging YouTube’s title as the biggest provider of online video. Now that you can embed a video on Facebook, it’s starting to change the way that people engage on this platform.

With video(opens in a new tab or window) being a popular form of consumption for social media users, it's a great opportunity for you to engage with your followers in a new way.

Elise Strachan at My Cupcake Addiction(opens in a new tab or window) does a great job of incorporating lots of fun videos on her page.



Create a graphic that can go at the start of your video with this template, Healthy Lunch Open Sandwich Instagram Post(opens in a new tab or window)

04. Post branded images to get more attention

Whether or not you’re ready to venture into the world of online video, you can still concentrate on creating amazing graphics. Did you know that photos and images account for high fan engagement on Facebook(opens in a new tab or window)? Without a doubt, images should be a significant part of your Facebook strategy.

To create a cohesive look across your branding by staying with the same colors, themes, and fonts. Look at how Farideh(opens in a new tab or window) successfully uses blue and pink to create a strong brand identity that’s unmistakable.



Create a template for all your posts, using your brand colors, fonts and images. Start with the Gray and Blue Photo Fitness Facebook Post(opens in a new tab or window) template.

05. Use your cover image as a space to advertise

Because your Facebook cover photo design(opens in a new tab or window) takes up valuable real estate on your page, it’s a great opportunity to advertise. Do you have an upcoming event or a new course that you want your audience to know about? Create a cover image that reflects your newest offering.

Check out how Design Your Own (lovely) Blog(opens in a new tab or window) uses the cover image to advertise a new eBook. Notice how your eye is also drawn to the related “Free eBook!” tab located directly underneath the cover image.


Design Your Own (lovely) Blog

Use the premium real estate space you have with your Facebook cover to promote your brand. Take inspiration from the Black and White Minimalist Fashion Facebook Cover(opens in a new tab or window) template.

06. Create custom tabs that control audience experience

Speaking of custom tabs, you can create your own custom tabs with relative ease. Creating custom tabs is a great way to control your audience’s experience. You have a limited amount of time to direct them to your most important call to action. That’s why it’s a great idea to customize your tabs from the default.

There’s a lot of great tools out there that help you customize your tabs. My favorite recommendation is Woobox, which allows you to name your custom tabs, fangate your content, and get visitor analytics. Plus, it’s free with no branding.

Let your audience know of any event with a cool graphic like White Simple Sale Garage Facebook Post(opens in a new tab or window).

07. Customize app buttons to create brand cohesiveness

Another great way to add visual personality to your Facebook Page is through customizing your app buttons. Take a look at how Restored 316 and Maya Elious personalized their app button images.

The apps tab on your Facebook page can be personlized. Via Restored 316 and Maya Elious

First, create an app image in Canva. Use the custom dimensions 111 x 74 px. We have a wide range of free app logos to choose from, including logos for Pinterest, Behance, Soundcloud, and more.

Then, to update your apps buttons in Facebook, navigate to the Settings and choose Apps from the side menu. Next, click on the app you’d like to edit and select “change” under Custom tab image. Upload your newly created app image, save, and admire your genius.

App buttons are a great way to get your Facebook visitors to click and visit other areas of your page. Use Neon Fruity Business Facebook App(opens in a new tab or window) as a base template.

08. Use Facebook Ads to build awareness

When it comes to expanding your audience, you can’t go wrong with Facebook ads. It’s shocking that only around 4% of businesses on Facebook run ads, but that’s good news because it means less competition. You can continue your visual branding with a carefully crafted Facebook ad. Be sure to check out how to create Facebook ads that get results(opens in a new tab or window).

Small but mighty, the Snowcapped Forest Facebook Ad(opens in a new tab or window) can help more business come your way.

09. Create a landing page to help nudge your audience in the right direction

Don’t miss the opportunity to include a customized landing page on your Facebook Business page. You can create a page that leads your audience to a free offering in exchange for their email, as Megan Minns does on her landing page(opens in a new tab or window). She used LeadPages(opens in a new tab or window) to create her landing page.


Megan Minns

Make your page more welcoming with the White Job Post Vacancy Facebook Post(opens in a new tab or window) template.

10. Add images to your upcoming events to encourage interest

Do you have an upcoming event that you want to share? The Upcoming Events section is located on the sidebar. The best way to catch your visitor’s eye to your upcoming events is by attaching an image to each. Create (or add filters) to your images in Canva and then upload them to Facebook when you add a new event. For best results, create and upload a 1920 x 1080 px image.

Check out the Upcoming Events section for Pop of Color Images and Nomadic Matt. Each Facebook page shows relevant images that make sense with the brand.

Images serve as a way to pique your audience's interest. Try the Pool Party Class Reunion Facebook Cover Photo(opens in a new tab or window) template for your next event.

11. Rearrange your tab sections for maximum effect

An easy, but often overlooked design hack is to simply rearrange your tab sections. Do you have the default tab arrangement still in effect? If you have more than four tabs to display, the remaining tabs are tucked below the More arrow. You don’t want your calls to action to get lost. That’s why you should shift your tabs in order of importance.

To rearrange, simply click on the Manage Tabs option and drag to reorder.

Create a uniform graphic for your tabs with the xxx template.

There's a design for every kind of content your tabs have on your Facebook profile. Start with Staying Active Facebook App(opens in a new tab or window), and personlize as you go.

12. Curate your photos

We’ve already talked about how important images are to your newsfeed. They increase engagement exponentially. But, you should also take care to curate your photos so that your albums match your brand's aesthetic. You shouldn’t just randomly pull together images that are fun if they don’t relate to the tone or personality of your brand.

Check out how {this is glamorous} creates a photostream story that’s consistent with their brand message. There’s no jarring meme that disrupts the visitor’s experience. Everything flows together seamlessly.


{this is glamorous}

Collages are the best way to share your photos in one go. Think of a theme, and use the Brown Plain Collage Facebook Post(opens in a new tab or window) template.

13. Set up your storefront

Do you have a storefront on Facebook? If you’re selling digital goods, services, or physical goods you can create a shop. Here’s how The Vintage Farmhouse(opens in a new tab or window) set up a shop on Facebook. Notice how The Vintage Farmhouse’s visual branding remains cohesive in all of the images in the shop.

If you have a lot of images for your products but they don’t all look alike, may I humbly recommend our tutorial for Fantastic photo filters(opens in a new tab or window)? Use filters to create the same mood across multiple images.


The Vintage Farmhouse

It's easy enough to create a cool graphic for your online store with the Clothing Rack Boutique Fashion Facebook Cover(opens in a new tab or window) template.

14. Customize your email sign-up

We’ve talked about landing pages, but you can also create an email sign-up page without offering an incentive in return. Sometimes, a visitor prefers to subscribe to your email list, no strings attached. Here’s how Dear Lillie created a mailing list form:


Dear Lillie

Notice how the branding continues with a logo image.

Make signing up for your email list a breeze with the Subscribe Facebook Post(opens in a new tab or window) template.

15. Claim a vanity URL

Another simple hack is to claim your vanity URL. Instead of being listed as a series of numbers, your Facebook Page would be facebook.com/username. You need a vanity URL because it’s easy to remember, it secures your branding and affords you a cohesive identity across the Internet.

Don't forget to include your vanity URL when you create graphics to promote your Facebook page. The Carafe Health and Beauty Online Store Website(opens in a new tab or window) template can be an example of a good design.

16. Create a CTA button

We’ve talked about customizing your tabs, but have you overlooked one of the most important buttons on your Facebook Page? Situated just above the tabs section is the primary call-to-action button. Here’s where you drive your purpose. Would you like your audience to watch a video, shop your site, or sign up? There are seven calls to action you can choose from.

ShortStack uses the call to action “Sign up” which is great for driving visitors back to their website.



17. Draw attention to your CTA to drive engagement

Simply having a call to action is not enough if you want to really drive your visitors to engage. Look at how inserted a playful arrow on her cover image that draws your eye to her shop.


Peg Fitzpatrick

Use elements that focus attention on the information that will get users to sign up or join your activities, like with the big banner on the Aqua Join Workshop Social Media Graphic(opens in a new tab or window) template.

18. Create a series that builds engagement

If you run a series on your Facebook Page (such as daily inspirational quotes), consider creating a template for cohesion. Chloe Social uses a simple outline template for her social media audit series that allows her audience to instantly identify her brand at a glance.



Graphics can be used to ask the community questions, or it can be used to lead them to read further to interact. Try the simple Carefree Woman TBT Facebook Post(opens in a new tab or window) template get the conversation started.

19. Show your followers your personal side

You shouldn’t overlook the importance of using your own images on your professional Facebook Business page. Do you work as a team? Show your team in candid, behind the scenes photos. The entire point of social media is to be social and human. Your audience wants to see other humans behind your brand.

I love how Ciera Design gets it with these images of real people interacting. It puts a personal face on the brand.


Ciera Design

Share your world to your audience with a template like White & Black Simple Minimal Photo Collage Facebook Post(opens in a new tab or window) that you can personalize.

20. Wait to invite people to your page

This isn’t a design hack, but it’s just as important to consider. Before you promote or invite anyone to your new Facebook business page, make sure that you have something for them to visit—including valuable content for them to consume. You don’t want visitors to arrive at your page and see one post because how will they know whether to like your page or not?

Instead, create enough content that persuades them to engage. Diversify your content. Rely heavily on image posts (remember that they drive the most engagement), but don’t forget to add in video posts, too.

Add charm to your posts and other content with the Pastel Pink Photos Plain Collage Facebook Post(opens in a new tab or window) template.

Related articles

See all

Bring your ideas to life in minutes

Express yourself with the world's easiest design program.