Did you know that one out of every seven people on earth have a Facebook account?

It’s a sure bet that at least some of your customers are active on Facebook. Are you? If not, you could be missing out on reaching a huge part of your audience. And you can believe your competitors are doing everything to fill the void.

But no one can offer what you can, and that’s why you need to give your audience access to your brand, no matter which platform that they choose to use. Setting up shop on Facebook is a no-brainer because so many people use it.

Since you’re reading this article, you’ve probably considered creating a Facebook Page for Your Business, or you may even have a page set up already. But the problem is you’re not sure how to create a beautiful and effective page that stands out from the crowd and responds well to the needs of your audience.

You may be asking yourself one (or all) of these questions:

  • How do I engage my fans with valuable content that they’ll like, comment, and (most importantly) share with their friends?
  • How do I create an authentic visual brand identity on my Facebook Business page that feels like me?
  • How the heck can I get it done for as cheaply as possible?

If any of those questions sound familiar, you’re in luck! Those are the exact topics we’re tackling today along with 20 awesome (and easy) design hacks that’ll take you from total newbie to emerging design star. Let’s start by answering your questions:

How do I engage my fans with valuable content that they’ll like, comment, and (most importantly) share with their friends?

Create content that your fans care about. For example, if you run a jewelry boutique, avoid the temptation to post politically charged satire. Your fans just want to fawn over pretty tennis bracelets– they don’t care about your politics, even if they agree. Your content should always be relevant to your goods or services.

Taking the example of a jewelry boutique owner, post photos that highlight your most popular pieces, host jewelry giveaways that increase your chances of going viral, or do a daily link to funny or touching engagement videos.

As long as your content relates back to with what you offer, it will be valuable to your fans.

How do I create an authentic visual brand identity on my Facebook Business page that feels like me?

Roll up your ugeeves, kids, ‘cause this is the hard part (but you’ll see that it isn’t hard at all when you follow the hacks).

In order to stand apart from your competitors, you must create a visual brand identity that’s easily recognizable. Your brand’s personality should shine through, whether I’m on your website or your Facebook business page. Fortunately, there’s a lot of great brands that are doing just that, and we’re going to highlight them as we run through the best ways to build your business page on Facebook, starting with hack #1:
(By the way, if you need to create your Facebook for Business page, click here to set it up. You can also check out Social Media Examiner’s stellar page on how to set up your Facebook page for Business.)

01. Create a Stunning Cover Image to Engage Your Audience

Your cover image is the very first thing your visitor sees when they arrive on your Facebook page. Grab their attention with it. Use this moment to convey the tone of your brand and begin to the tell the story of who you are. I love how Olive Mae created three different vignettes that are unique but still connected to the brand message of vintage, handmade clothing.



One of the easiest things to create in Canva is your Facebook cover photo. We’ve documented how to create an amazing Facebook Cover here. Simply click this link and choose from one of our free or premium layouts. Everything is perfectly configured to match Facebook’s image dimensions. If you’d like to use your own photos, upload them into Canva, and drag them into the layout. Tweak to your heart’s content, download as an image, and you’re done. I challenge you to take longer than 10 minutes. In fact, you can have it done in less than one minute if the stars align.

02. Select a Profile Image to Immediately Grab Your Audience’s Attention

There’s little doubt that your cover image is the number one focal point of your Facebook Business page. Focal point #2 happens to be your profile image. Ideally, you would include your logo.

If a logo is not possible, choose a photo that’s related to your brand. Master carpenter and blogger Ana White includes a photo of herself with a saw on her profile pic. Remember that this profile image will show up repeatedly as your avatar in the newsfeed. It should be clearly distinguishable and it should make sense with your brand.



03. Add Videos to Increase Brand Awareness

Facebook is challenging YouTube’s title as the biggest provider of online video. Now that you can embed video on Facebook, it’s starting to change the way that people engage on this platform.

I know video is scary for some of us, but it’s a killer way of increasing engagement with your audience. Plus, if you pay to promote your content, it’s way cheaper to promote your video on Facebook than on YouTube. And you’re almost guaranteed a higher view rate on Facebook, according these two case studies.

Elise Strachan at My Cupcake Addiction does a great job of incorporating lots of fun videos on her page. Take special note that you can also feature one video that encapsulates your brand, as shown on this page.



04. Post Branded Images to Get More Attention

Whether or not you’re ready to venture to the world of online video, you can still concentrate on creating amazing images. Did you know that photos and images account for 77% of fan engagement on Facebook? Without a doubt, images must be a part of your Facebook strategy.

Here on Canva, you can create a perfectly-sized image post by going to this page. Select the Facebook template post and begin designing with one of our professionally-created designs and start from scratch.

To create a cohesive look across your branding by staying with the same color story. Look at how Farideh successfully uses blue and pink to create a strong brand identity that’s unmistakable.



05. Use Your Cover Image as a Space to Advertise

Because your cover image is the most seen part of your Facebook page, it’s a great spot to advertise! Do you have an upcoming event or a new course that you want your audience to know about? Create a cover image that reflects your newest offering.

Check out how Design Your Own (lovely) Blog uses the cover image to advertise a new eBook. Notice how your eye is also drawn to related “Free eBook!” tab located directly underneath the cover image.



06. Create Custom Tabs that Control Audience Experience

Speaking of custom tabs, you can create your own custom tabs with relative ease. Creating custom tabs is a great way to control your audience’s experience. You have a limited amount of time to direct them to your most important call to action. That’s why it’s a great idea to customize your tabs from the default.

There’s a lot of great tools out there that help you customize your tabs. My favorite recommendation is Woobox, which allows you to name your custom tabs, fangate your content, and get visitor analytics. Plus, it’s free with no branding.

07. Customize App Buttons to Create Brand Cohesiveness

Another great way to add visual personality to your Facebook Business page is through customizing your app buttons. Take a look at how Restored 316 and Maya Elious personalized their app button images.



First, create an app image in Canva. Use the custom dimensions 111 x 74 px. We have a wide range of free app logos to choose from, including logos for Pinterest, Behance, Soundcloud, and more.

Then, to update your apps buttons in Facebook, navigate to the Settings and choose Apps from the side menu. Next, click on the app you’d like to edit and select “change” under Custom tab image. Upload your newly created app image, save, and admire your genius.

08. Use Facebook Ads to Build Awareness

When it comes to expanding your audience, you can’t go wrong with Facebook ads. It’s shocking that only around 4% of businesses on Facebook run ads, but that’s good news because it means less competition. You can continue your visual branding with a carefully crafted Facebook ad. Be sure to check out how to design Facebook ads that get results.

09. Create a Landing Page to Help Nudge Your Audience in the Right Direction

Don’t miss the opportunity to include a customized landing page on your Facebook Business page. You can create a page that leads your audience to a free offering in exchange for their email, as Megan Minns does on her landing page. She used LeadPages to create her landing page.



10. Add Images to Your Upcoming Events to Encourage Interest

Do you have an upcoming event that you want to share? The Upcoming Events section is located on the sidebar. The best way to catch your visitor’s eye to your upcoming events is by attaching an image to each. Create (or add filters) to your images in Canva and then upload them to Facebook when you add a new event. For best results, create and upload a 1920 x 1080 px image.

Check out the Upcoming Events section for Pop of Color Images and Nomadic Matt. Each Business page shows relevant images that make sense with the brand.

11. Rearrange Your Tab Sections For Maximum Effectiveness

An easy, but often overlooked, hack is to simply rearrange your tab sections. Do you have the default tab arrangement still in effect? If you have more than four tabs to display, the remaining tabs are tucked below the More arrow. You don’t want your calls to action to get lost. That’s why you should shift your tabs in order of importance.

To rearrange, simply click on the Manage Tabs option and drag to reorder.

12. Curate a Lovely Photo Gallery to Delight Your Audience

We’ve already talked about how important images are to your newsfeed. They increase engagement exponentially. But, you should also take care to curate a photo gallery that makes sense with your brand. You shouldn’t just randomly pull together images that are fun if they don’t relate to the tone or personality of your brand.

Check out how {this is glamorous} creates a photostream story that’s consistent with their brand message. There’s no jarring meme that disrupts the visitor’s experience. Everything flows together seamlessly.



13. Set Up Shop to Increase Sales

Do you have a storefront on Facebook? If you’re selling (whether digital goods, services, or physical goods), you can create a shop. Here’s how The Vintage Farmhouse set up a shop on Facebook. Notice how The Vintage Farmhouse’s visual branding remains cohesive in all of the images in the shop.

If you have a lot of images for your products but they don’t all look alike, may I humbly recommend our tutorial for Fantastic photo filters? Use filters to create the same mood across multiple images.



14. Customize Your Email Sign Up to Build Your List

We’ve talked about landing pages, but you can also create an email sign up page without offering a freebie in return. Sometimes, a visitor prefers to subscribe to your email list, no strings attached. Here’s how Dear Lillie created a mailing list form:



Notice how the branding continues with a logo image.

15. Claim a Vanity URL to Improve Your Branding

Another simple hack is to claim your vanity URL. Instead of being listed as a series of numbers, your Facebook business page would be facebook.com/username. You need a vanity URL because it’s easy to remember, it secures your branding, and affords you a cohesive identity across the Internet.

Have you claimed your vanity URL yet? Check out how do I customize the web address for my profile or my Page for step-by-step instructions.

16. Set Your Call to Action Button to Give Your Audience Direction

We’ve talked about customizing your tabs, but have you overlooked the most important button on your Business page? Situated just above the tabs section is the primary call to action button. Here’s where you drive your purpose. Would you like your audience to watch a video, shop your site, or sign up? There’s seven calls to action you can choose from.

ShortStack uses the call to action “Sign up” which is great for driving visitors back to their website.



17. Draw Attention to Your Call to Action to Drive Engagement

Simply having a call to action is not enough if you want to really drive your visitors to engage. Look at how Peg Fitzpatrick inserted a playful arrow on her cover image that draws your eye to her shop.



18. Create a Visually Cohesive Series that Builds Trust and Anticipation

If you run a series on your Facebook page (such as daily inspirational quotes), consider creating a template for cohesion. Chloe Social uses a simple outline template for her social media audit series that allows her audience to instantly identify her brand at a glance.



19. Showoff Real Images of You to Create a Personal Connection

You shouldn’t overlook the importance of using your own images on your Facebook Business page. Do you work as a team? Show your team in candid, behind the scenes photos. The entire point of social media is to be social and human. Your audience wants to see other humans behind your brand.

I love how Ciera Design gets it with these images of real people interacting. It puts a personal face on the brand.



20. Don’t Invite Everyone to Your New Page Immediately

This isn’t a design hack, but it’s just as important to consider. Before you promote or invite anyone to your new Business page, make sure that you have something for them to visit. Include at least 10 posts on your Business page. You don’t want visitors to arrive at your page and see one post because how will they know whether to like your page or not?

Instead, create enough content that persuades them to like you and engage. Diversify your content. Rely heavily on image posts (remember that they drive the most engagement), but don’t forget to add in video posts, too.

You Can Do This!

You are |this| close to creating a Facebook Business page that engages visitors and converts them into loyal fans and customers. Even better? You can do most of these hacks in one afternoon. It doesn’t take long to establish a Facebook page you can be proud of and, with the tools we’ve mentioned, you can do it practically for free. What are you waiting on? Get started! And don’t forget to leave us a link in the comments below so that we can check you out. Happy designing.

Jacqueline is an award winning writer who specializes in brand development and new media. When she's not writing, she enjoys drawing, Star Trek reruns, and chocolate. Say hello on Twitter (https://twitter.com/kyothomas).