Let Canva help you attract customers and new followers with a stunning Facebook Ad.
With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore. The best Facebook ads are relevant, have a unique value proposition and have a clear call to action. Most of all, they are heavy on visuals and design.
With Canva on your side, you won’t have to hire a third party designer just to create your ads. Using Canva’s free, online templates and drag-and-drop design tools, you can create a great Facebook ad within minutes. Start designing and see those likes come pouring in!
Download Canva from the App or Play store, or log in if you already have an account. Search for the “Facebook ad” design type and scroll through templates or start your design from scratch.
If you need a boost of inspiration, browse Facebook ad templates for ideas. Use the search tool to filter by industry, color scheme, layout, style and more. Click on the template you like to start designing.
Choose from millions of stock images, illustrations, icons, photos, stickers and other graphics. Drag and drop ingredients onto your page and rearrange the layout. Use the photo effects feature to apply filters or crop and resize your images.
Upload your own images, photos, artwork, logo or branding elements. Experiment with font styles, color schemes and backgrounds. Use the collaboration tool to work on your design with others.
Once you’ve put the finishing touches on your ad, you can download and save it as a PNG or JPG. Upload it to your Facebook page in a few quick clicks, and return to the editor any time to update your design.
Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only cost $1 for each one-time use.
Already have an image you want to use? Upload it for free and use it on your design. Just drag and drop it into Canva. Once uploaded, it stays on your uploads folder, ready to be used for future designs.
With Facebook’s 20% text rule, it’s important that you make the most of our available space. This where a compelling call to action text comes in, letting people know what’s in it for them or what they need to do. Use Canva’s text tools to overlay your text over your image and create amazing typography. Try using one of the pre-set textholders and drag and drop them anywhere on your design or create your own typography by choosing and pairing over a hundred fonts in Canva.
Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It’s as simple as clicking the “Share” button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.
Recommended Facebook ad sizes vary depending on the type of ad. For instance, the recommended feed image ad size is 1200 x 628 pixels, while carousel ads should be 600 x 600 minimum. Facebook story ads should be around 1080 x 920.
The best Facebook ads have a clear call-to-action, visuals that match the tone of the copy, a relevant message for the target audience and a good value proposition to draw people in. They should be on brand and interactive or static depending on the product you’re promoting.
A Facebook ad should have:
To see which ads visitors click on, you can track activity with a conversion pixel code.