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Looking for non profit logo ideas? You’ve come to the right place. Whether you’re starting up a non profit and looking for DIY logo design tips or you’re a designer who’s been hired to create a visual trademark for a nonprofit organization, this guide will help. Below, we share and dissect 20 of the best non profit logo ideas to help inspire you.
Scroll on for non profit logo inspiration below.
Examples of non profit logos
Now, it’s time for inspiration. Here are some of the most inventive and effective non profit logos. We’ve chosen these logos because they’re easy to understand and unforgettable.
First up is the iconic and well-loved logo owned by the human rights NGO Amnesty International. Embodying the organization’s guiding mission which says, “It’s better to light a candle than to curse the darkness,” this logo features a lit candle and barbed wire. The use of the color yellow echoes the candle’s light and also grabs attention.
This logo uses a single graphic element against a bold background to make a strong, singular statement. Get a similar impact with the Green and Red Restaurant Logo.
Boys Girls Clubs of America
Boys Girls Clubs of America is an after-school program for the youth. This logo features interlocked hands, indicating the organization's dedication to helping the youth. It features a blue hand symbol and black text. Blue emphasizes trust and respect while black offers a sense of security.
This logo uses simple lines to create a solid illusion. Want to create a similar, minimalistic logo design? Try out the Blue and Orange Waves Surf Team Recreation Logo.
Cancer Research UK
Cancer Research UK's tagline, "Together we will beat cancer" is illustrated beautifully in its logo that features the letter C (for cancer). The C is composed of multiple colored dots that come together, reinforcing the organization's message. The logo’s colors include pink, gray, and two distinct shades of blue, which come together to create a cohesive message of trust, compassion, and strength.
The use of multiple colored dots makes this logo come to life. Get a similar liveliness with the Pink and Purple Events party Entertainment Logo.
Children's Miracle Network Hospitals
Children's Miracle Network Hospitals raises money for children's hospitals across the U.S. and Canada. Its logo features two colors, yellow (for confidence) and red (for determination). The logo includes a balloon icon that conveys friendliness, approachability, and simplicity.
It doesn’t take a lot of detail to cultivate a clear message. Try out this template to work with a simple icon: Orange Ball Icon Basketball Logo.
Feeding America's goal is apparent: This hunger-relief organization aims to feed the hungry through a network of food banks. A single symbol of wheat replaces the letters "I" in both Feeding and America. It highlights the organization's mission to provide food. Also, make note of the logo's colors. As noted earlier, orange indicates speed and success. Green indicates growth and productivity.
The logo uses height to grab the reader’s attention. You can get a similar look in your logo by using the Brown and Cream Charity Store Logo template.
Free the Slaves
Free the Slaves is NGO was created to campaign against modern slavery and help those affected find educational and economical opportunities. Its logo shows the dual symbol of a fist and a lock. The fist symbolizes its determined stance against slavery. The unlocked lock indicates freedom from slavery. The logo has a grimy appearance with a mix of black and white, which symbolizes how challenges the path to freedom may be.
This logo makes strategic use of negative space to create an immediately recognizable design. Get the same look with the Green Organic Farm Logo template.
Girl Scouts of the United States of America
Fun fact: The Girls Scouts logo was designed by Saul Bass, the same graphic designer behind other iconic non profit logos, like the Boys Girls Clubs of America and the United Way. The original logo is comprised of three silhouetted young ladies. The message focuses on strength and helping others. The logo was slightly tweaked in 2010 to update the features in the silhouette but carries the same core message. It also features the colors green, white, and black, to indicate harmony and teamwork.
Create a similar logo that makes use of silhouette with our Blue and Yellow Cat Animal Pets Logo template.
Goodwill is a not-for-profit career training center that provides educational resources and job connections within local communities. The Goodwill logo features a smiling face, stylized from the lowercase letter "G." The letter "G" is found twice in the logo, once as an image, and again in the text "goodwill." The smile creates a feeling of happiness and, well, goodwill. In this logo, blue and black signal trust and white equals hope.
Include your mission into your logo by trying out the Pink and Purple Charity Store Logo.
Humanity Inclusion (formerly Handicap International)
Humanity Inclusion (formerly known as Handicap International) uses the logo of a hand with the organization's abbreviation "Hi." "Hi" also shows the organization's goal to reach out and help others. It uses the color blue to signal trust and respect.
Emphasize friendliness in your logo design to attract attention. Use color and a play on shape to convey approachability. Try out the Dark Grey and Brown Anchor Travel Logo template.
Khan Academy is an educational organization that offers free tools and videos to students around the globe. Its logo features a hexagon, tying back to its math roots. The white leaf symbol with the green hexagon indicates personal growth.
Get a similar look and feel to the Khan Academy logo with our Teal Leaves Icon Fitness Logo template.
Kiva is an online lending platform that empowers entrepreneurs around the world with micro-loans. The bold use of green in the logo indicates growth (and of course money). The letter "K" is stylized to form two green leaves, which harkens back to the organization's original focus on agriculture loans. It also symbols increase.
Would you like to evoke a sense of growth? Incorporate leaves into your logo with the Cream Neat Restaurant Logo template.
Mind is a mental health charity that operates in England and Wales. Its goal is to raise public awareness for mental health as well as provide clarity and advice to those struggling with mental health problems. It makes sense that the logo features a convoluted scribble that unravels into a clean, cursive word ("mind"). The use of blue in the logo re-inforces the idea of balance and stability.
Incorporate a hand-drawn element into your logo design. Try out our Light Green Bulb Children Kids Logo template.
Public Broadcasting Service (PBS)
The PBS logo uses the letter "P" which represents both "people" and "public broadcasting."The letter is also designed to look like a person in profile. The letter's outline is then repeated in an effort to symbolize more than one person. The message is inclusive, indicating that PBS is meant for the public/ everyone. The logo is white and, as of 2019, electric blue to convey a sense of trust and integrity.
Similar to the PBS logo, you can create a logo with white space by making this template your own: Violet Cancer Awareness Movement Logo.
Room to Read
Room to Read aims to provide children with a quality education. It focuses its literacy efforts in Asia and Africa. The logo showcases a roof (which echoes the idea of "room") that is held up by a column of books. It uses the repeating colors of blue (trust), yellow (enthusiasm), and green (growth). While the logo is still legible in black or white, the colors add a special nuance, indicating youthfulness and variation.
Get a similar look to the above logo with the Black with Book Shelf Icon Education Logo template.
Shelter is a non profit organization that aims to end homelessness in the UK. Its logo uses the symbol of a simple house (or shelter) in place of the letter "H." The prominence of red in the logo indicates determination, passion, and a bold call for help.
The reason this logo works so well is because of its simplicity. Find that same clarity in your design by adapting the Yellow and Black House Home Furnishing Logo template.
The Humane Society of the United States
The Humane Society of the United States exists to protect animals— all animals. This is why the logo features 18 different animals. The organization guards against cruelty to all types of animals, including companion, farm, and wildlife. The logo creatively arranges the animals to form the shape of the United States (mainland). Even though some details are lost, the black logo still looks great at a smaller scale.
Bring several components together to create a cohesive, creative image. Check out our Black and Red Dots Band Logo template to try this look on your own logo.
The Mentoring Project
The Mentoring Project matches mentors with at-risk students. In its logo, the Mentoring Project shows two elephants in the same pose, indicating that the younger is learning from the older. It also makes use of negative space, which minimizes the need for colors.
Incorporate negative space in your own logo by using our Cream and Green Animal Rights Logo template.
The Water Trust
The Water Trust is a non profit organization helps to provide clean water and sanitation programs in East Africa. The organization's logo converts the "A" and "U" into a stylized water drop. The creative letter formation doesn't make the words difficult to read. This logo uses two blue tones, which most obviously refers to water, but also indicates trustworthiness and stability.
Echo your organization’s mission in your graphics and font. Use the Camp It Profile Picture logo as your starting point.
Voices of Youth
Voices of Youth was built to provide an outlet for the youth to express their ideas. The speech bubble in this logo effectively conveys the organization's mission: to create a conversation between children and world leaders.
Speech bubbles invite conversation. Use a similar element in your logo by trying out the Peach Speech Bubble Animals Pets Logo found here.
World Wide Fund for Nature (WWF)
This iconic logo of the panda is one of the most recognizable and adored. It perfectly represents World Wild Fund's efforts to save endangered animal species around the world. At the time of the logo design, pandas were endangered. (Fortunately, they've since been upgraded to vulnerable.) It serves as an important reminder of the organization's mission to protect at-risk animals.
The simple design uses negative space to symbolize erasure. The color black makes the distinctive panda features and also expresses a stark and serious tone.
Does your non profit work with animals? Incorporate animals into the logo design by trying out our Tan Brown Bears Animal Pets Logo template.
Why are logos important?
Logos are everywhere. Not only are you surrounded by them, but there's also a good chance that you're wearing at least one of them on you right now. Logos are an inescapable part of doing business. Here's why:
Logos identify your brand. Your logo serves as a brand introduction. It will tell your audience more about who you are as an organization, including your mission, your values, and your point-of-view. Think of the logo as the clothes that you choose to wear— it illustrates your personality to the world.
Logos attract attention. When standing next to a block of text, a colorful and energetic visual will always win your audience's attention. People are attracted to emblems like a moth is to a flame. Choosing the right colors, fonts and graphics will help you achieve this.
Logos make your brand memorable. According to the Picture Superiority Effect theory, it's easier for our brains to remember images instead of written words. Even though written words are technically visual, they are also, more importantly, abstract representations. Abstract concepts are only recorded once in the brain while concrete images (such as logos) are recorded twice. This process makes it easier to remember an image over a text. And this is the reason why teachers have whiteboards, articles have images, and businesses have logos.
Non profit logos
As a non profit, you exist to help a community in need. However, in order to raise awareness for its cause, a non profit must market itself. This is how an organization’s logo factors into the equation. By choosing the right design elements (colors, graphics, fonts, shapes, and layout), you can relay your non profit's mission loud and clear. The perfect non profit logo will align with your brand's voice and be easy for your audience to recognize.
Design tips for non profit logos
Let's take a look at the best practices to follow when designing a non profit logo.
Keep your logo design simple
Logos should never be complicated. Your logo should convey your brand's message in milliseconds. It can't do that if there are too many bells and whistles in the design.
Don't use too many colors
Too many colors can muddle your design. Opt for three colors at the most, but remember that less is more.
Choose your fonts wisely
Fonts should be easy to read no matter how small the logo. It should also look good next to the other fonts that you use (on your website, letterhead, pamphlets, etc.). Don't use more than two fonts. Check out these 9 terrific font pairs.
Understand color associations
The colors that you choose for your logo can influence how others perceive your organization. Here's a quick rundown of color association:
- Red - Passion, power, courage, boldness, determination
- Orange - Warmth, friendship, excitement, speed, success
- Yellow - Enthusiasm, happiness, satisfaction, confidence, attention
- Green - Growth, safety, productivity, luck, harmony
- Blue - Trust, respect, balance, calm, stability
- Purple - Wisdom, dignity, creativity, luxury, royalty
- Pink - Femininity, understanding, faithfulness, compassion, sensitivity
- Black - Power, sophistication, wealth, security, mystery
- Gray - Neutral, balance, authority, strength, maturity
- White - Simplicity, purity, hope, innocence, cleanliness
Make sure your logo looks good in black and white
Your logo won't always be in full color. What if you need to print a letter or flyer in black and white or grayscale? Will your logo still be easy to decipher? Will it still look good? If your logo needs color to survive, redesign it.
Don't use too many words
Logos aren't the place for lengthy slogans or quotes. While you can add a tagline after the fact, your logo should be able to stand alone. Remember that your logo may be scaled down to fit business cards and the like— will your slogan be legible when the logo is teeny tiny?
Don't follow design trends only
Your logo should look good today and 10 years from today. Don't follow today's top design trends when creating your logo. Stick with simple ideas that tie back to your brand's message and will be easy to understand forever.
Make sure your logo looks good in all sizes
Logos must be scalable. They must be able to size up and down from billboards and business cards. It's difficult to see details when scaled down, but this is probably when your logo will be used the most. Test your logo at different sizes and, if it isn't understandable, delete details as necessary.
Keep your logo consistent with your branding
Your logo should be an extension of your organization's overall visual branding. It should fit into the rest of your design in color, tone, and personality. Otherwise, it will confuse your message—and your audience.