Starting or running a club is exciting: you get to bring all of the like-minded, passionate people, who love your topic, into one place. Clubs are one of the best parts of school because it’s all about fun. You learn by trying and doing new things you’d otherwise never do.
Although it’s exciting, getting people to join your club can be hard. It can be difficult to know how to spread the word and find new members. So, it pays to know how to market your club to other students.
That’s why we decided to put this article together. We're going to show you ten ways you can promote the club you’re so passionate about to other students, and find some new members, completely for free.
The offline marketing tools you need
If you want to reach lots of people with your marketing, and attract lots of new members, it’s a good idea to try and reach people offline as well as online.
Traditional tools like posters, flyers, presentations and logos work well to attract attention on campus. So, in this first section, we’ll explore some of the “real world” ways you can market your club to your fellow students.
01. Create a recognisable logo
The first step to marketing your club is to create a recognisable logo.
If you look at all of the different clubs and teams on your campus, many of them will have their unique logo. A little like Captain America, it’s their shield they can get behind. From the football team to the AV club, all of their logos are different and mean something to them.
Having a unique logo is a key part of marketing, too. You can place your logo on all of the marketing materials you’re going to create later in this article. So, when someone sees one of your posters, flyers or Instagram feeds, they know instantly who it’s by.
And, if you feel like it, you can print it on t-shirts, hats or hoodies for club members to wear. This creates a sense of belonging to a bigger tribe, which people love (there’s a reason so many people wear football jerseys), and it’s also free marketing that other people carry with them.
You don’t need to be a design genius to create your club’s logo, either. You can use one of our free logo templates to create it quickly and easily. Why not get started with one of your cool designs, like Modern Space or Nordic Badge?
02. Create your posters
With your logo in place, it’s time to start generating interest in your club.
One of the simplest and most effective ways to do this is with strategically placed posters around your school’s campus.
The better the design, and the more eye-catching it is, the more hype and interest it’s going to generate around your club. After all, we’ve all seen a poster that made us stop and think, right?
If you’re not sure what your poster should contain, we find it useful to create a big headline that catches attention, and then add the information about your club below. Try to include the key information like where and when you meet, and how long club sessions last.
They’d be sure to grab your attention in the busiest of places, wouldn’t they? And they’re jam-packed with the right information about the clubs. Easy to see, and readers can quickly gather the information they need.
For bonus points, you can add your logo for a little extra authority and show your club is legit.
You can create stunning posters in a just a few minutes using Canva (the two in the picture above were made in Canva, too). They’re fully customisable, and you can add all of your information.
03. Create your flyers
It’s hard to ignore what’s in your hand. And, although they might seem a little old school, flyers still have a lot of marketing power. For just a few hours invested in handing them out on campus, you could potentially reach hundreds of people.
Flyers tend to be most effective for a specific event you have coming up. Are you holding a seminar or hosting a special “beginners” night for new members? You can easily promote that using a flyer by giving all of the information about where and when. And, unlike a poster, you have lots of space because you can use both sides!
If you don’t have a one-off special event to promote, don’t worry. You can create a smaller version of your poster, with a little more information on the back, to hand out to attract people to your next meeting or event.
04. Create a pitch deck
Presentation or seminars are also a cool way of selling people on your club and ideas. Especially if people will learn a specific skill while they’re a member.
If you can bring together some of the people who have expressed interest but are still unsure about joining, you could wow them with an engaging presentation. (We also have some tips on creating presentations right here.)
We have some fun and engaging pitch deck templates you could use, which look a little more appealing than what you can create with your standard office software, like our All Aboard! template.
Get online: How to reach even more people
We bet we wouldn’t be far wrong if we guess that lots of your fellow students spend a log of time online. They’re playing with their phone, looking at Facebook, recording Instagram Stories, watching videos or reading blog posts.
If there is a lot of attention in a place, it’s your job as a marketer to try and make use of it. So, it pays to know how to market your club online and how to “interrupt” their scrolling for long enough that they come to your club. In this section, we’ll look at how you can market your club online.
05. Create and design your Facebook page
Every student club needs a Facebook page. Why?
Because you can share everything that’s happening in your club, for free. And it’s one of the most flexible types of social media out there. You can share all sorts of stuff:
- Long and short videos
- Long and short pieces of text
- GIFs and Memes
This can be fun for the people who are already members of your club. And, it can be shareable and engaging for people who are thinking about joining. There’s also the option for people to contact you through Messenger so you can answer their questions.
Another cool tip is to connect your Facebook page to a Facebook group. You can add all of your members so they can share ideas, ask questions, or laugh about funny things that happened at the last meeting.
If potential club members want to look in, you can let them, and it might make them want to join. It can take away the intimidation of turning up to a club for the first time if you’ve already met online!
The “cover photo” section of Facebook, both on your page and in your group, can be a great place to share information about your club, too. You can share information about when you meet, upcoming events, and proudly display your logo.
We have some easy to edit cover photos here at Canva, like our Club Information template:
06. Create Facebook events
Facebook Events allow people to see when your clubs meetings, or events, are happening. And, they come with some real online marketing power.
If you set your event to “public” something cool happens. Whenever someone looks at your event, it will send a notification to people who live near them or attend the same school, that they’re “interested” in your event.
Or, it’ll show up in their news feed:
You can also use Facebook events to send reminders to people about your next meet is happening. It’ll notify all of the people who said, “Yes” or “Maybe” 24 hours before the event is due to happen.
A really useful way of reaching people and marketing your club to new people. Or, just making sure the people who are supposed to be there turn up!
07. Set up a Snapchat account and filter
Snapchat is a fun and effective marketing tool because it allows you to document what’s happening at your clubs events or meetings. It’s like creating a documentary, for free, using your phone.
This can show people the “behind-the-scenes” of your club and help them decide if they want to join. If they can live it on your phone, and see just how great the club is, they’re going to be more inclined to show up at your next session.
Ideally, you’d create a Snapchat account for your club that people can follow, instead of doing it through your one. That way, when people see it pop up in the app, they know what to expect when they watch it!
Another cool thing you can do with Snapchat is create custom Geofilters. This is a filter that people who are part of your club, and who are at your location, can add to their Snapchats. You can create this for your club’s meetings, or for a special occasion like a fundraiser or big event.
When people who are at your club use it, all of their followers can see an image about your club attached to their Snapchat. That means tens (or hundreds) of people who have never heard of your club might see the filter, and want to know more.
You can read more about Snapchat Geofilters, and how to create your own, in our article about it here.
08. Create your Instagram account
Instagram is a social media platform with a lot of attention right now. And, in many ways, they combine some of the best elements of Facebook and Snapchat.
You can share images and videos in your feed, as well as record Instagram Stories that can be enjoyed for 24 hours. People can contact you directly through Messenger, and you can use #hashtags to reach a lot of people. This can be helpful if your school or local area has specific hashtags you can use.
Instagram is one of the best way to generate buzz around your club. Some simple ways to do that are:
- Tag club members in pictures or videos so it shows up to their audience
- Get other members to log into the account and record videos for Instagram stories
- Create images that contain information or quotes
- Use location tags to show where your club is (or any events you’re running)
To use Instagram, you’ll need a lot of images that catch attention and stop people’s thumbs from scrolling down the page. But don’t worry, we’ve got you covered.
More marketing strategies
There are two more marketing strategies we want to share with you, that could help draw attention to your club. They can both be effective if they’re done well, and don’t require much (or any) money.
09. Contact on-campus influencers
Every school has a handful of students with a lot of social media followers. You know who we mean, the ones who get at least 400 likes on an Instagram photo.
You could identify who they are and reach out to them to ask if they’ll do a post promoting your club. It could be someone who is already a member of your club. Or, it could be someone you or another members knows or is related to.
You could even pre-create the post for them, so all they have to do is upload it and hit send. Updates like “invitations” to events can work extremely well, like the one in our Neon Invitation below:
10. Create a newsworthy event
We’ve mentioned events a few times in this article. And, it’s because events are a great way that many clubs use to attract attention. Usually, this is something noteworthy that gets people on campus to talk about it.
This is what Ryan Holiday calls the “Do Something” principle. Which means get out and try something to see what attention from people at your school.
It should be something that fits with what your club is or does. If you’re a science club, it could be a demonstration. If you’re a dance club, it could be a flash-mob. That way, it’ll remind people of your club when they think of it. (And show them how much fun your club is.)
To find out what this event it, We’d recommend you pull a few of your group members together and try to answer the following questions:
- What does your club stand for?
- What does your club stand against?
- What do people stand to learn/gain from your club?
Then brainstorm some ideas that fit in with the answers. As long as it doesn’t hurt anybody, and can’t get you into trouble, you’ll have no trouble making an event like this happen.
Wrapping this up…
Phew! You made it to the end. We hope by now you have a clear idea of how to market your student club, and some of the methods you can use.
So you don’t need to go back and read this entire action plan again, We’ve put everything together into a nice little checklist for you below. But, feel free to go back and read parts of the article again if you want to refresh your memory.
- Create a logo
- Create a poster
- Create a flyer
- Create a presentation
- Create a Facebook page (and group)
- Create a Facebook event
- Create an official Snapchat account
- Create an Instagram account
- Ask an on-campus influencer to share a post about your club
- Create a noteworthy event
And, don’t forget, Canva is there to help you create all of the visual parts of this. So you can market your club in the most beautiful way possible.