Fall. It's the season of crunchy leaves, sweaters, and pumpkin spice lattes. And if you're in a business or building your personal brand, fall is the perfect opportunity to incorporate fall-inspired colors into your marketing campaigns or branding collateral. One easy way to do this? A fall-inspired color palette.
In the article below, we will show you five eye-catching fall-inspired color palettes you can try.
1. A fall color palette to warm up your design
Brick Red (#C2453B), Sunflower (#FFE645), Pottery (#ECC66E) and Chocolate (#B25641)
Warm tones are colors in the shades of yellow, orange, red and brown. Warm tones are colors we associate with things such as daylight, earth, and fire. While summer and spring also use warm colors, these tend to incorporate much brighter hues. Often, these seasons will use a lot of neon and colors that pop, whereas fall colors are more toned down.
2. A fall color palette to help evoke emotion
Raspberry (#DF3B56), Carmine (#FC1B42), Cinnabar (#FF4046), Satsuma (#FF9D49)
Color psychology clearly shows us that that color evokes specific emotions. For example, the color blue makes us think of the sky or beaches and instantly can bring a sense of calm. When designing for a specific season, you have to think of other events, traditions, and icons that are also associated with that season. During Fall, for example, we think of things such as Halloween, Thanksgiving, falling leaves and harvest.
Design tip: Fall colors tend to be very warm and welcoming.
3. A sleek fall color palette
Burly Wood (#EDB271), Eggplant (#83315E), Violet Red (#A85B60), Rich Purple (#A22455)
A lot of designs during Fall use oranges, pinks, and reds as their first choice in their color scheme. Surprise your audience with a break by using some purple in your designs. Purple is a very regal color that pairs excellently with gold and yellow. This is because purple and yellow sit across from each other in the color wheel, making them complementary. When complementary colors are placed next to each other, they create a strong contrast.
4. A subtle fall color palette
Lilac (#6E3D77), Thistle (#CF7F7A), Carrot (#E39958), Pastel Orange (#FBC257)
Muted tones are colors with lower saturation. Saturation refers to the vividness or the intensity of a color. Using colors with a low saturation can invoke a vintage feel to your design. This is because when we look at a piece (such as clothing or packaging) that is ‘vintage’ usually the colors have begun to fade. As you design, use of dull yellows, easy oranges, and off-whites to get that dreamy and surreal look.
5. A monologous fall color palette
Tomato (#DD3835), Cadmium (#F9DD65), Mandarin (#FFBD3B), Peach (#F8AB79)
A monologous color palette is a combination of a single shade with variances in brightness, saturation and some tint. This color palette seems like it’s from the same family because all the colors are based on red. This creates a very polished look. Having colors with the same base are easy to pair with one another. Use these color combinations to freshen up your designs this season. We hope you’ve been inspired to create some terrific new designs.