Unlock your writing potential with AI-powered Magic Write

Struggle with blank pages no more! Canva has unveiled the power of Magic Write⁠(opens in a new tab or window), an AI-powered copywriting assistant powered by OpenAI’s Chat GPT.

Magic Write⁠(opens in a new tab or window) is easy to use, just type in your ideas and watch as a strategy document, kickoff meeting⁠(opens in a new tab or window), agenda or marketing brief appears on the page. It’s perfect for taking the spark of a new idea and spinning it into the final draft in seconds.

You can ask Magic Write⁠(opens in a new tab or window) to write virtually anything, including new versions of existing text. Magic Write is available across all document types in Canva, and makes writing for professional and personal reasons a breeze.

Let’s dive deeper.

Magic Write⁠(opens in a new tab or window) uses a machine learning model to predict and generate text based on the instructions you provide⁠(opens in a new tab or window). It’s been trained with public web pages and uses data available online to draft answers to your prompts. Magic Write is a time-saving tool within Canva that simplifies and kickstarts the creative process⁠(opens in a new tab or window), and allows users to write at scale.

Magic Write reduces the amount of effort needed to write headlines and original copy. While available in all document types in Canva, Docs⁠(opens in a new tab or window) are particularly useful when demonstrating Magic Write's full capabilities.

Start your writing journey on Canva's home page by selecting the 'Canva Doc⁠(opens in a new tab or window)' tile. From here, a new blank document will open, ready for you to begin typing.

An ‘+ Add Magic’ button will appear on the left-hand side of the window and once you click on it, you’ll be able to add in a range of headings, subheadings, tables, charts and lists. You can also access the ‘+ Add Magic’ button by typing ‘/’ into the document. If you toggle to the top of the window, you can also select ‘Magic Write⁠(opens in a new tab or window).’

Once you select ‘Magic Write⁠(opens in a new tab or window),’ a box appears where you can develop detailed text prompts. Precision is key when crafting your Magic Write requests. To get the most out of Magic Write, be specific when formulating your text prompts and keep it within 200 words. Simply add your descriptive text and include an instructional prompt⁠(opens in a new tab or window) at the beginning. For example, you could write a prompt like “10 video ideas for my health and fitness business” or “Twitter post announcing a product launch for a new phone app.”

Magic Write is ideal for all the times you want to transform paragraphs into lists, paraphrase them entirely, or rewrite a sentence⁠(opens in a new tab or window). Its versatility means that users can even ask it to generate a new version of existing text. Whether you need an extra pair of eyes, or help coming up with fresh ideas in the first place, Magic Write is the perfect writing buddy to take your work to the next level.

You may disagree with some of your Magic Write results, just like you might send copy back for revisions with human-generated blogs. Magic Write can inspire improvement and help you to get out your first draft, fast. That’s why it’s helpful to leave your original text above the changes, and merge the best of both versions below. Instead of over-thinking things or waiting for inspiration to strike, it’s easier than ever to enlist the help of Magic Write to speed up your workflow.

Magic Write is useful for many project types, paid and personal.

Magic Write excels at brainstorming initial ideas, newsletters⁠(opens in a new tab or window), press releases⁠(opens in a new tab or window), bound documents⁠(opens in a new tab or window), customer support responses, reports⁠(opens in a new tab or window), business proposals⁠(opens in a new tab or window), and even motivational speeches⁠(opens in a new tab or window). Magic Write is sophisticated enough, you can even ask it to write in a specific tone of voice⁠(opens in a new tab or window). From playful to formal tones, all you have to do is ask.

For example, if you often write on spec for digital marketing firms or influencers, you might type something like "social media post ideas for a fashion influencer," and in seconds you'll receive a list of different social posts to get you started. To take things one step further, you could type in a specific text prompt about a particular period in fashion to craft a blog highlighting your client's historical knowledge on the era. A blog title generator⁠(opens in a new tab or window) can help you come up with an attention-grabbing headline to match.

Canva makes it easy to share documents⁠(opens in a new tab or window) with clients for approvals, convert PDF to PNG⁠(opens in a new tab or window) or collaborate with colleagues. Simply toggle to the 'Share' button in the top navigation menu and add in the applicable email addresses, then choose what permissions you want to give — full editing rights, commenting or view-only⁠(opens in a new tab or window).

In Canva Docs⁠(opens in a new tab or window), you can even click the 'Convert to presentation⁠(opens in a new tab or window)' button to convert your business plan or meeting notes into a fully-fledged presentation⁠(opens in a new tab or window) for your team or client to review and refine.

If you want to elevate your custom blog topics⁠(opens in a new tab or window), social posts, marketing documents and presentations, you might find extra support in AI-powered Text to Image⁠(opens in a new tab or window), which is also available in Canva Docs⁠(opens in a new tab or window) and all other Canva design types. Text to Image allows you to create unique images or illustrations⁠(opens in a new tab or window) from simple text descriptions in seconds.

To learn more about the copyright implications of AI-generated media or AI face generators⁠(opens in a new tab or window) and about the Text to Image⁠(opens in a new tab or window) software, follow the tutorial below.