How to create a portfolio with these easy tips

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These days you can easily share your work on the internet with just a few clicks.

But back before the internet, creatives had to put together physical, printed portfolios and get an interview so someone would look at their work. Now, everyone connected to a device can see your work. So is just being out there enough? How do you get in front? What will make your work stand out from the crowd?

Creative director, writer, marketer(opens in a new tab or window), and professor of advertising(opens in a new tab or window) at Boston University, Edward Boches’ advice is to come up with something unique. “The answer might still be idea-generation. The ability to come up with an original, relevant, useful, worthy idea — be it an ad, an app, an experience, a video(opens in a new tab or window) or a digital platform—that solves a problem.”

Beyond bringing something new to the table, in the article below, we take you through how to make a portfolio. Read on for 20 tips from the pros themselves on how to make an impactful portfolio.

Table of Contents

01. Be thoughtful about what you include

Liz Designs Things

Don’t add everything you’ve ever created. Set aside time to go through all of your pieces, exclude anything you’re not proud of or don’t think is your best work. Think of your portfolio as your greatest hits – something that reflects not only the work you've done, but the stuff you'd like to do in the future.

Liz Grant’s(opens in a new tab or window) portfolio is clean, simple and beautiful. Plus it's easy to navigate.

“I’ve found that what you put in your portfolio for people to view, you get in return. So if you don’t want a certain type of client, don’t show that type of work in your portfolio,"she explains.

"Also, show the best of what you have, you don’t need to show it all. People have short attention spans, especially on the web, so show your best first – don’t make them dig through tons of projects to find it,” says Grant.

Big Human Agency / portfolio

02. Select only your strongest pieces

Nowhere Famous Agency / portfolio

Nowhere Famous Agency / portfolio

These are the projects you know were successful, got rave reviews and had good results. The agency Nowhere Famous(opens in a new tab or window) highlights their strongest and most beautiful works in an in-your-face kind of way. They’re all so dramatic that you just want to click on each one!

digital design portfolio tips

Stefan Lucut / portfolio

Stefan Lucut’s(opens in a new tab or window) portfolio only shows a few pieces that are displayed like a small gallery, with lots of variety.

03. Showcase your most unique and creative work

digital design portfolio tips

Duoh! / portfolio

These pieces are bucking the latest trends. They don't follow a WordPress theme, and they aren't what everyone else is doing. Follow their lead and make people think “Wow, now this is cool!”

This portfolio by Duoh!(opens in a new tab or window) is unique and eye-catching.

Rain Creative Lab / portfolio

Rain Creative Lab / portfolio

Rain Creative Lab(opens in a new tab or window) shows their work large and bold plus the viewer scrolls through their portfolio up and down and across.

04. Go for variety

digital design portfolio tips

Corina Nika / portfolio

Don’t include only one form of design such as website design or illustration. Though this doesn’t mean that everything shouldn’t work together. Make sure it all still looks like it’s one person’s work.

Art director and designer Corina Nika(opens in a new tab or window) includes a great variety of projects in her portfolio and they all flow together nicely.

digital design portfolio tips

Studio Mast / portfolio

Studio Mast(opens in a new tab or window) includes quite a variety but keeps everything tied together with consistent solids backgrounds.

Interested in expanding your design skills? Check out our articles on designing advertisements and how to create a logo.

05. Decide on how many pieces to include

The suggestions vary depending on who you ask. Go for quality not quantity. Ten to twenty examples should do it. You don’t want to lose the attention span of the viewer.

No matter how great your work is, the viewer will still only click through a few projects before moving on.

Designer Thuy Truc has a simple style that you can see the moment you click on his portfolio page. He’s selected a handful of successful projects that are inviting and eye-catching, not overwhelming.

digital design portfolio tips

Olly Sorsby / portfolio

Olly Sorsby’s(opens in a new tab or window) portfolio features one project and then shows a handful of additional projects. Using this format draws the viewer’s attention directly to the project he wants them to see first.

06. Do you need a physical portfolio?

digital design portfolio tips

Abra Design

Most creative individuals are using online portfolio platforms these days, like fueler(opens in a new tab or window). But for in-person interviews – especially if you’re a print designer – you should think about creating a physical one.

This one above designed by Abra Design(opens in a new tab or window), has a magazine quality about it that’s will always be timely.

digital design portfolio tips

Alex Fowkes / printed portfolio

Or you can get really creative like Alex Fowkes(opens in a new tab or window) and create an elaborate piece that’s a work of art itself.

07. Go high-resolution

Miss Modern Design House / portfolio

An image that looks good on your laptop screen may not look so sharp on a large computer monitor. So remember to stick to the highest quality images for your portfolio.

Plus, clear close-ups are perfect for sharing on social media, they create drama and give your portfolio a high-quality look.

“I basically rotate my favorites, and try to keep a good balance. Keep the format consistent in your portfolio, and if possible, incorporate great photography and photos of your work,” says designer Coco Tafoya of Miss Modern Design House.(opens in a new tab or window) Her portfolio incorporates gorgeous photography.

Grab Canva's best tips for photography on our blog's dedicated photography section.

digital design portfolio tips

Nainoa Shizuru / portfolio

Nainoa Shizuru’s(opens in a new tab or window) work is featured as stunning, large, high-resolution pieces.

Coco Tafoya says you should think about the sharing potential of your portfolio images. “Make sure the layout works if someone wants to share your designs on social media – mainly Pinterest.”

digital design portfolio tips

Nainoa Shizuru / portfolio

08. Stay current

digital design portfolio tips

Design / Robert Gavick

Trends, techniques and technology change quickly, so don't include anything that's more than three years old. You don’t want to look dated.

Designer Robert Gavick(opens in a new tab or window) has created a one-page, very hip and trendy online portfolio.

digital design portfolio tips

John Jacob / portfolio

John Jacob displays his pieces very non-traditionally and eye-catching instead of using flat photos or PDFs. These both show they’re up on the latest trends.

09. The chosen few

digital design portfolio tips

Jessica Comingore / Portfolio

Once you have the final pieces selected, make sure they’re cohesive, that they form your “brand.” You don’t want your portfolio to look like it’s a group of many peoples’ work, or to include jarring examples..

Designers Jessica Comingore(opens in a new tab or window) and Mhou(opens in a new tab or window) both keep their portfolio clean and consistent. Each look like a complete family of design work.

digital design portfolio tips

Mhou / portfolio

10. Make sure the pieces flow nicely from one to the next

digital design portfolio tips

Down With Design / Portfolio

That doesn’t mean you have to group all web design together and all logos(opens in a new tab or window) together. Look at how the colors, lines and angles work together.

Down With Design(opens in a new tab or window) and Tractor Beam’s(opens in a new tab or window) portfolio are great examples of how to make your portfolio flow:keep images consistent until they’re rolled over. This has a nice feel to it without making the viewer's eye jump around.

Give your designs a consistent look and feel by adhering to your brand colors(opens in a new tab or window) and using similar frame styles, grids and shapes throughout. Learn more about using shapes in our tutorial below.

digital design portfolio tips

Tractor Beam / portfolio

11. Include professional photography

digital design portfolio tips

Lisa Hedge / Portfolio

If you only have the print version of a project and want to use it online, it's important to include a few high quality photographs in your online portfolio. While an iPhone can be used for this purpose, it won’t provide the best quality images. To ensure your portfolio looks professional and attracts the right clientele, consider hiring a professional photographer for a photo shoot. To stay on budget, you might work out a barter - photographs in exchange for a new logo, perhaps.

Many of Lisa Hedge’s(opens in a new tab or window) and Son’ Emirali’s(opens in a new tab or window) designed pieces are photographed instead of using a static PDF.

Alternatively, if you have access to a professional DSLR camera and are confident in your own photography skills, learn how to make your portfolio shine with our tutorial on product photography tips below.

digital design portfolio tips

Son' Emirali / portfolio

12. Make it interesting


digital design portfolio tips

Kendra Schaefer / portfolio

If you only have a PDF(opens in a new tab or window) of a magazine or poster(opens in a new tab or window) you designed, search online for mockup resources such as Graphicburger(opens in a new tab or window). They have free downloads of layered PDF files to drop your artwork into so they look like you hired a photographer. These are perfect for websites and apps. Taking a photo of a website on your monitor is not acceptable.

Designer Kendra Schaefer(opens in a new tab or window) uses mockups throughout her portfolio.

digital design portfolio tips / portfolio

13. Non-client work is OK

digital design portfolio tips

Jessica Hische / portfolio

Just because it wasn't a paid client project, doesn't mean you can't put it in your portfolio. If you love to self-start your own projects, go ahead and include them. This can be especially helpful if you're trying to expand into a new kind of work.

Illustrator and letterer Jessica Hische(opens in a new tab or window) includes the self-started projects that keep her creative.

digital design portfolio tips

Paul Currah / portfolio

Brand and package designer Paul Currah(opens in a new tab or window) includes a few of his non-client work in his portfolio as well.

Want to learn more about packaging design? Check out these 50 inspiring examples.

14. Get some street cred

digital design portfolio tips

Emma Dime / Portfolio

Many projects are probably self-explanatory but others aren’t. Notes about the project, who the client was, what skills were used, and how the project was marketed can help explain why it was a success.

Emma Dime’s portfolio includes project notes and how she solved the client's problem. She also includes a quote from the client.

Studio Faculty / portfolio

Studio Faculty / portfolio

Smart! Studio Faculty(opens in a new tab or window) goes beyond crediting the design team — they also give credit to the paper and fonts.

15. Results

digital design portfolio tips

Oh Joy! / Portfolio

If you designed a marketing campaign, it’s great to include who else worked on the project, how they measured results and how successful it was.

Joy Cho’s(opens in a new tab or window) project notes also include how the results will be measured.

digital design portfolio tips

Supremo agency / portfolio

The agency Supremo(opens in a new tab or window) actually showcases the results of the project in call-outs.

16. Get a close-up

digital design portfolio tips

Daniel B. Moore / Portfolio

Viewing a piece in person is different from seeing them online. You can touch them to see what kind of paper they were printed on and you can see little details of color. Try to capture this online by including an overall image of the project. Then zoom in to some of the most interesting details of each piece to showcase those, too.

This wedding project highlights the many different materials used.

digital design portfolio tips

Steven Bonner / portfolio

And the sleekness of Steven Bonner’s(opens in a new tab or window) vodka label shines through his portfolio.

17. Showcase the design process

digital design portfolio tips

Pinegate Road / Portfolio

Maybe your client didn’t select the logo you really loved. So can you include it in your portfolio? Sure! The best way to do this is to show your top five picks and the creative development that took place.

Showcase your creativity and diversity. Creative directors will appreciate the glimpse into your creative process.

Here you can see Kelsey Cronkhite’s(opens in a new tab or window) thought and design process throughout the entire project. Her site includes even more behind the scenes looks. The Hanger agency(opens in a new tab or window) also includes sketches that show the beginning of the design process.

digital design portfolio tips

Hangar agency / portfolio

18. Don’t use flash or animation in your online portfolio


digital design portfolio tips

Philip Andrews / portfolio

Parallax or other scrolling features are acceptable and are very trendy – but anything more complicated should be avoided. Keep it clean, simple and non-distracting. Let the viewer click through at their pace.

Philip Andrews(opens in a new tab or window) uses different forms of scrolling that moves the viewer along nicely.

digital design portfolio tips

Arun / portfolio

Arun’s(opens in a new tab or window) portfolio has simple pop up windows for each piece that aren’t distracting.

19. Get a second opinion

Fabrizio Del Gaudio / portfolio

Fabrizio Del Gaudio / portfolio

You’ve looked at these pieces three dozen times. They’re becoming a blur to you. Before you finalize your portfolio, get another set of eyes on it. Get someone else’s reaction and opinion.

Does it flow, look professional, is easy to click through and correct?

“Nothing kills your credibility faster than a portfolio full of grammatical errors and misspellings. Not proofing your content is a glaring indication that your work habits are sloppy as well,” adds designer Eric Noguchi(opens in a new tab or window).

digital design portfolio tips

Alexa Falcone / portfolio

20. Review, add, delete, repeat

digital design portfolio tips

La Beubar / portfolio

Think you’re done once you’ve hit “publish” on your portfolio page? If so, go back to #8. You want to stay current, so set a schedule to review your portfolio every six months.

Add any new projects and delete anything that’s looking dated or tired.

digital design portfolio tips

Super Eight Studio / portfolio

Ta-da! Your portfolio is ready to shine. Now what?

You’ve looked through your pieces, chosen them with care, shown lots of variety and creativity and are ready to launch it out to the internet world. What now?

“A portfolio is the backbone of a creative as it shows what you’re capable of,” says graphic and interactive designer Jacob Cass of Just Creative. It’s a showcase of your blood, sweat, talents and triumphs. It’s your brand, be proud of it. Now go show it off!

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