Flyers might not be as trendy as they once were, but that doesn’t mean they’re not effective. In this article, we’ll take a look at why flyer design should still be a key element in your overall marketing and advertising strategy, and, more importantly, how to design flyers that drive results for your business.
In today’s age of all digital, all the time, flyer design probably isn’t the first thing that comes to mind when you think design trends.
But flyers are still an effective way to get the word out about your business or event—if you know how to maximize their design impact.
Let’s take a look at how to design a flyer in a way that’s going to grab people’s attention, deliver key messaging, and drive real results.
So, you might think that flyers went out of style back in the 90s, right alongside scrunchies, car phones, and platform sneakers. But the truth is, flyers are just as useful and effective today as they were in 1993.
In the digital age, most brands focus on an exclusively digital strategy. But because people are so inundated with emails, ads, and information (a lot of which is irrelevant), they can be wary of information they get online. Print mediums also come with a sense of authority and legitimacy.
Flyers also give you the opportunity to capture people where they already are and deliver the most relevant information at the most relevant time.
For example, if your flyer is advertising an upcoming race, you could pass it out at a local marathon where you know you’ll have access to many runners who are your target audience. If your flyer is advertising your consulting services for small businesses, you can pass them out at a local coworking spot. The point is, passing out flyers might not be as simple as clicking your mouse, but it does allow you to capture your audience when they’re most likely to be open to hearing your message, and that’s worth the extra effort.
Alright, so now that we know that flyers are an effective medium (and why), let’s talk about how to get the most out of your flyer design.
There are a few design elements every flyer needs in order to make an impact, including:
A template with a killer headline, like the Black Yellow Car Wash Flyer, is a great way to grab your audience’s attention.
Your headline is the first thing people are going to see when they look at your flyer, so it needs to really stand out and grab their attention.
The key to an attention-grabbing headline is to make it juicy; the juicier the headline, the more people will feel compelled to keep reading—and the better chance you have at delivering all of your messaging.
When writing your headline, think of ways you can draw people in. You can use a question, like “Want to know how to save thousands of dollars on your accounting this year?” You can use a simple statement like “Small businesses waste an average of 100 hours every month on their accounting.” You can even use a simple word, like “Sale!”.
Templates that already have an established visual hierarchy, like the Green Medicine Icons Health Fair Flyer or the Light Blue and Monochrome Job Fair Flyer, can help you draw attention to key messaging in your flyer design.
If you want your flyer designs to be effective, you can’t just throw all the information on a page and hope for the best. The visual hierarchy you create, or, in other words, the way you lay out each element on your flyer, will key your audience into what’s important and what they need to pay attention to.
As a general rule of thumb, the more prominent the design element, the more people’s eyes will be drawn to it—and the more likely they’ll be to pay attention. So the large, bold text at the top of the flyer? You can pretty much guarantee your audience will get that message. But the tiny text hidden in the footer? Not so much.
Creating a visual hierarchy ensures that your key messaging and branding aren’t lost in the design—so make sure to make any important details or branding elements (like your logo) large enough to stand out.
When you’re designing your flyer, you might be tempted to include any and all information you can fit on the page. But, if you want your flyer design to be successful, it’s important to fight that temptation.
The last thing you want to do is try to fit too many elements (text, graphics, images, and colors) into your flyer design. Not only will it be visually overwhelming but when you’ve got too many elements on the page, your audience is going to have no idea where to direct their attention, and your message will get lost in the shuffle.
If you want your flyer design to deliver results, you need to keep things balanced, well-spaced, and uncrowded. When designing your flyer, make sure to:
Different fonts can create a very different look and feel (and ultimately, a different result) for your flyer design. For more traditional businesses, use a template with a traditional font, like the Business Woman Promotional A4 Flyer. If your business or event is more fun, casual, or cutting-edge, experiment with a template with a graphic font, like the Record Store Grand Opening Flyer, or a whimsical font, like the Black and Gold Christmas Party Flyer.
Obviously, what you say with your flyer is important. But so is how you say it.
The fonts you choose to incorporate into your flyer design will go a long way in communicating your flyer’s message. The right fonts can help drive home your branding and reinforce your messaging, while the wrong fonts can confuse your audience.
Let’s say, you’re creating a flyer to advertise a new financial services firm. You need a font that translates as trustworthy and dependable—so Comic Sans probably isn’t the right choice. On the flip side, if you’re designing a flyer to advertise a children’s clothing boutique, a traditional font like Helvetica would feel too stuffy.
When choosing fonts, think about what that font might say to your audience, and whether that’s in line with your branding and flyer messaging.
The best tip for maximizing your flyer design is to use a template. Using a pre-designed template (like the Brown and White Coffee Beans Coffee Flyer or the City Late Night Happy Hour Flyer) will give you an incredible end result—but save a ton of time and hassle in the process.
So, now you know the key elements to include in your flyer design. But if you really want to maximize the effectiveness of your flyer designs, there are a few additional tips you’ll want to keep in mind:
When it comes to designing a flyer, they can often take different sizes and orientations. However, there are common flyer dimensions that are commonly used.
This flyer size is also called half sheet. It is most commonly chosen for the minimal cost required for printing. Half sheet dimensions are 5.5 x 8.5 inches
This flyer size is the industry standard for flyer sizes. Standard flyer dimensions are 8.5 x 11 inches
This large-format flyer is good for documents that need to be folded such as restaurant menus, broadsheet inserts, and oversized leaflets, among others. A large fyer format is 11 x 17 inches