Knowing how to use fonts effectively can be a daunting task. Aside from the many rules graphic designers follow when it comes to choosing fonts, there's also the task of pairing your fonts together with other complimentary fonts.
Between different fonts choices, weights, and sizes, the possibilities are endless.
When used with purpose, fonts can make your designs stand out, convey your message clearly and get your text to jump off the page. Beginners, try these five tips to enhance your designs. Remember, mastering text is a crucial factor for visual success.
If you’re new to the world of fonts, grab your notebook and jot down this basic terminology lingo!
Typographic hierarchy refers to the order that the text is read. The eye is naturally drawn to large or dominant elements, so choose the largest font size for your title, followed by your subtitle, then your body text.
Choosing fonts with high contrast is a great rule-of-thumb for striking titles and subtitles.
The fonts used in the above example contrast each other by featuring different styles—upper case and lower case lines of text. The font Anton has been used for the headline ‘weekender’, and Julians Sans One for the subtitle.
Here, contrast has been created by using different font weights—the font Raleway Heavy has been used for the title, and Raleway Regular for the subtitle.
The contrast is also emphasized by making the size of the two fonts very different. In many cases, the more contrasted the fonts are, the more they will complement each other!
Font readability is especially important for longer sections of text. Try to avoid using elaborate (script) fonts or upper case text, as these options can strain the eye. Save these for titles or headings.
The graphic above uses serif and sans serif fonts, which are generally a better option. The design also features a very high contrast in the colors. The background is very dark, and the text is white. This is another great way to increase readability with font.
The phrase above has been aligned to form a rectangle shape, creating a geometric block of text.
In order to make different words fit the shape, the font size of each line of text has been altered. In addition, the letter spacing of the second line has been increased. This is a creative, simple way to increase the impact of your message.
Effective fonts should always enhance the message you are trying to convey. The title above uses a cursive font: Yellowtail. This suits the fun, casual content of the graphic, which depicts waffles as a weekend treat, and gives it a sense of personality.
In order to balance this elaborate style, Raleway (which is a sans serif) has been used to complement, or balance, the word ‘waffles’