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New in Canva

How to create animations using one simple technique

8m

Learn how to create animations in Canva using Match & Move. Use keyframes to build scroll-stopping social content, product demos, and presentations.

New in Canva
New in Canva

How to create animations using one simple technique

8m

Learn how to create animations in Canva using Match & Move. Use keyframes to build scroll-stopping social content, product demos, and presentations.


What you’ll learn

  • Why animation holds attention in design
  • The core concept behind all animations (keyframes)
  • How to use Match & Move in Canva
  • How to create three animation styles step-by-step
  • How to apply animation to social, campaigns, and presentations

Why should you use animation?

Animation gives people more than something to look at — it gives them something to follow.

When movement is used well, it:

  • Directs attention
  • Builds anticipation
  • Helps concepts or moments land more clearly

That’s why animated content often keeps people engaged for longer. And you don’t need to build complex animations to get there. Many effective designs follow a clear sequence — a series of small moves that build on each other.

Once you understand that process, animation becomes much easier to create, and much easier to repeat.

In this guide, you’ll learn how to build animations in Canva using a single technique. You’ll create movement step by step, then use Match & Move to bring everything together.


Quick tip:

Try it yourself: Open up this Activity and follow along as you learn!


Understanding keyframing

Every animation is built on one simple concept: keyframing.

To step out an animation, you picture the full sequence of movement you want to see, then break it down into individual moves. A keyframe is a position in your design where something starts or ends.

To create an animation, you:

  1. Set a starting position
  2. Set an ending position
  3. Let the animation fill in the movement between them

Quick tip:

That’s it! Instead of thinking about animation as one continuous motion, you break it into steps — then connect those steps together .


Using Match & Move

Once your keyframes are set, Match & Move does the rest.

Match & Move connects each step and animates the movement between them — whether that’s position, size, colour, or transparency .

This is what turns static layouts into motion.

Setting up your workspace

In Canva, you’ll build your animation across multiple slides.

Each slide represents a keyframe. Here’s what to do:

  1. Adjust your layout on one slide
  2. Copy and paste it onto the next
  3. Make a small change on this second slide
  4. Repeat
  5. Once the full sequence is built, you can apply Match & Move to animate between each step.
  6. Hover your cursor between any of the pages or select ⋯ (more options), then select the Add transition icon.
  7. Select Match and move from the transition styles. Use the slider to adjust the duration.
  8. Select the play icon next to the page thumbnails to preview the transition.


Try it yourself

The best way to understand animation is to build it.

Below, you’ll find a set of guided activities that walk you through three different animation styles. Each one uses the same core process — setting up keyframes and applying Match & Move — but in a slightly different way.

Drag-and-drop animations

A drag-and-drop animation moves elements into place one by one.

You’ll often see this used in:

  • Product launches
  • UI walkthroughs
  • Social content

Quick tip:

It’s useful when you want to introduce items step by step and guide attention across the screen.

Rolling carousel animations

A rolling carousel cycles through elements while bringing one into focus at a time.

This works well for:

  • Collections or lookbooks
  • Campaign visuals
  • Showcasing multiple items

Quick tip:

The movement helps create rhythm and keeps the viewer engaged.

Hide-and-reveal animation

A hide-and-reveal animation gradually shows or assembles something on screen.

It’s commonly used for:

  • Teasers and promos
  • Storytelling moments
  • Building anticipation

Quick tip:

This style lets you control what’s revealed — and when.

Get started

Open the Learn & Play activity below and follow along.

Each example walks you through the process step by step, so you can build your animation as you go.

(opens in a new tab or window)

One last thing

Animation doesn’t need to be complicated to be effective.

Once you understand how to break movement into steps, it becomes something you can build, adjust, and reuse.

Each animation starts the same way:

  • Picture the movement
  • Map the steps
  • Connect them

Quick tip:

To dive deeper, explore the Create scroll-stopping content course on Canva Design School.


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