A unique color combination is a key way to express the personality of your brand.
Color plays a huge role in how your audience perceives you. Whether you're running a small business as a solopreneur, or working in a big corporate, your business has a brand—and so, you want to choose a unique and memorable color palette in order to build a lasting brand identity.
If you are in the process of building your brand, we have created a suite of 20 different color palettes for you to use to create unique color combinations of your own. Use them to build your brand's identity, and to attract your target customers.
Want to really nail your branding? Then check out our 20 actionable tips to build a winning visual brand identity.
01. Rich and Adventurous
This unique combination is rich. Because orange represents activity, and blue is associated with water, it is a palette that could be easily used to represent adventure or sports goods.
Drawn to these colors? Why not use it in a logo? Experiment with these popular pre-designed templates: Orange Framed Coffee Cup Cafe, Pink Script Massage, or Blue Retail Shop. Best of all, they're free.
02. Warm Antique
Monochrome color palettes use different shades of one hue. The base color, often the darkest, is applied with different amounts of brightness. This combination of brown shades is best used to symbolize an organic trade or 'untouched' brand.
03. Waimea Waters
Does your brand have association with marine or technology? Blue tones are traditionally related to these industries and make great combinations when applied with contrasting hues.
04. Tropical Punch
Purple traditionally represents individuality, and orange is associated with adventure and enthusiasm. This combination is not only visually vibrant but also evokes a similar emotion from the audience.
05. Bolivian Beauty
This combination is fairly desaturated. It consists of three central hues which sit fairly close to one another on the color wheel, combined a light and dark one which create great contrast for text or shapes.
06. Fall Collection
This palette has a traditional or antique tone to it. This is a great combination to represent a product that is a little more refined or mature.
07. Very Venice
Made up of warm and fruity tones, this palette is a contemporary choice. All colors contrast well against one another to make for easy text on background application. A zesty combination to portray fruit and vegetables.
A key element in any successful presentation is color and consistency—especially when it comes to branding. These two elements work together to help convey your message. Inspired? You can use this Pink Dots Icon Modern Medical template, or that Light Green Photo Listing template as a starting point.
08. Vintage Sundown
These are subdued tones drawn from a warm sundown. This feminine palette is soothing and soft and would be well fitted to the health and wellbeing industry.
09. Marigold Mix
Yellow is a traditionally considered a happy hue. It has an empowering effect and creates optimism, however also causes agitation as it’s a fast moving color. Use this palette for an uplifting response from your consumers.
10. Nordic Woods
This is a rustic combination of brown and blue based tones. When teamed together they make a masculine palette perfect for a brand aimed at a sophisticated male audience.
11. Green and Gold
This palette includes colors drawn from nature. The addition of the color Golden gives the combination some nuance and creates a little more contrast between the hues, giving impact when applied as text over background.
12. Balearic Bounty
Pastels represent femininity and have association with springtime. This powdery palette has tones reminiscent of candy floss, therefore a lovely combination for anything related to sweets or floristry.
13. Aqua Army
The yellow tones in the swatches Honey and Army create contrast against the cooler bases of the other colors. This is a contemporary combination suited for products associated with a aquatic or water based beverages.
14. Siesta Hour
This is a warm and rosy palette made up of a mix of fruity neutral tones and darker more intense colors. Warm and inviting, this combination is well suited to a brand in the food and wine industry.
15. Mellow Musings
Just because a combination is desaturated, doesn’t mean that it lacks visual power. By combining very different hues, you can retain the contrast achieved with vivid colors even with more muted tones.
Social media is a great opportunity to reveal your brand's identity. This is especially true with color. Get posting with Canva's pre-designed, free templates today—and don't worry, you can change the colors within the Canva editor.
16. Afternoon Delights
Usually blue based colors create a cold mood. This palette has been combined with two warmer tones (linen and raisin) to take the edge off. A modern combination for an interior or homewares brand.
17. Greek Salad
These are solid hues that offset well against one another and create impact. The inclusion of a strong rich tone (tomato) from an opposing side of the color wheel.
18. French Connection
This tonal combination is a blue based gradient of colors. The Gunmetal and Cashmere swatches contain a hint of warmness which offsets against the coolness of the blues nicely. The combination of the two tones means that it’s gender-neutral. Great to use for wedding stationery, invitations or even letterheads.
With letterheads, you want to use color and font pairings to convey your brand's identity. Try our Daring Consultancy letterhead template or maybe this Sceptre Security Agency letterhead template. They're free and 100% customizable.
19. Serene Sakura
This clever creation combines cool and warm tones that are fresh and contemporary. A modern mix, this palette makes a great user interface combination. The application of coral tones is warming and inviting, providing a nice transition from the cooler tones.
20. Morning Mist
Dense hues form a strong, masculine combination and the easy transition from swatch to swatch creates a calming effect. These colors are 'analogous', which means they sit near each other in the color wheel. The rich and dark tones would be well suited to the industrial or building industry.'
With business cards for instance, color plays a significant role in communicating the type of service you offer. Since you won't be writing many words, take time to choose a color palette that you can use across all your branding collateral. If you'd like to have a go, try our Dark Masculine Barber Shop business card, or our Blue and White Buildings Silhouette Taxi business card templates.
A color palette is a fundamental element in the creation of your brand kit.
Use a color combination that represents your industry or the persona of your company to help your audience identify with. Your palette will also assist in building brand recognition through visual communication.