With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious - we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got.
1 Optimize for the platform
Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And, honestly, if you’re not optimizing your images for different sites you’re doing yourself a disservice. For example, while a longer image might do better on Pinterest you have a much shorter area to get your point across on Facebook and Twitter. Now, that doesn’t mean that you have to generate entirely new images for each platform, just be conscientious of the preferred dimensions.
Don’t worry if you’re rusty on all those pixels, SproutSocial has you covered with an easy - and continuously updated - guide to social media sizes.
2 Pinterest, Pinterest, Pinterest
Sure, we just talked about optimizing for social platforms, but the true visual behemoth is Pinterest. In fact, the four-year-old site has already surpassed 70 million users!
While many still think of Pinterest as a great place to find adorable kitten pictures and all the DIY mason jar ideas human beings could dream up, it’s really so much more. For example, the average Pinterest user will spend $179 after they’ve clicked through to your site, while Twitter and Facebook users will only spend $69 and $80, respectively. This is due to Pinterest positioning themselves as a “visual discovery” engine, rather than a traditional social media site.
Users flock to the site to find images that inspire them, so why not let your companies visual assets help with that inspiration? By using tools like Tailwind, you can even track your presence on Pinterest and figure out what images are truly inspiring your audience. If you’re not on Pinterest yet, what are you waiting for?
3 Not a visual company? No problem
Not all companies are inherently visual in nature, but that doesn’t mean a non-visual company can’t create beautiful images. Maybe you’re an accounting firm - how could that ever be visual? Well, surely you have a few brilliant accounting tips for those of us who tend to run in fear of numbers. Or maybe there are some great quotes from great figures in accounting history.
Well, those words can easily become works of art thanks to easy-to-use sites like Canva. All you need to make your non-visual company a work of art is a few words, a few minutes and a couple of Canva templates!