Master the art of Pinterest images


Pinterest is the ultimate visual playground for inspiration, motivation, and dare we say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. In the article below, we give you six Pinterest image tips to help you master the art of Pinterest with ease.

According to Omnicore, as of 2018, there were 250 million users(opens in a new tab or window) on Pinterest(opens in a new tab or window), and there are over 75 billion ideas on Pinterest. Translation: If you're looking for an easy way to market your content or product, Pinterest is one of the perfect places to do so.

But just like with any other social media platform, there is an art to succeeding on Pinterest. With a few simple Pinterest image tips, you can ensure that your images get seen (and pinned) amongst the competition.

1. Create lasting content

Pinterest images have a long lifespan(opens in a new tab or window), so it’s worth your time to create something you’re proud of. This is key to blog traffic that keeps coming. On X (Twitter), a tweet has a short lifespan of about twenty minutes, a Facebook post is lucky to survive the newsfeed for two hours and I’d guess that Google+ is about the same. A pin on Pinterest can have traffic for days, weeks, even years after it was first pinned.

Evergreen content is the best kind to put on Pinterest. Topics for the home and cooking are often applicable years after their original posting. Check out templates like Cream Photo Collage Homemakers Pinterest Graphic(opens in a new tab or window) and Brown Cookies Recipe Pinterest Graphic(opens in a new tab or window).

2. Size matters

On Pinterest, long, tall images command the show taking up the most visual real estate in the Pinterest feed. To create pins that generate action, Canva's Pinterest templates are at 735 pixels x 1102 pixels. While this size might not be optimal for your blog, you can create a pin on Pinterest with your custom graphic and embed your pin into your blog post. This creates an engaging invitation to repin your pinned article.

Steps to Pin a Graphic

  1. Add your custom Pinterest image with your branding and website on it.
  2. Add 100 – 200 words of text to describe your pin using relevant keywords. Remember people tweet directly from Pinterest so keep it concise and interesting.
  3. Add a link to your blog article or home page in the description.
  4. Edit the pin to add the link in the source.

3. Google loves Pinterest images

Taking the time to create custom Pinterest images with proper titles can help build your website traffic. A guest on the Oh So Pinteresting Podcast(opens in a new tab or window) with Cynthia Sanchez, Vernon Ross said that changing to larger graphics on Pinterest has increased his traffic by 15%. Individual pins and whole Pinterest boards(opens in a new tab or window) can rank well in Google search. When you create your image in Canva, make sure you give it a great title that will help people find your content on Google.

4. Rock the Save button

Make sure your Pinterest images are ready for the Save button. Using Pinterest's Chrome Extension Button(opens in a new tab or window), a little white Pin It button will hover over each pinnable image. You want to make sure you add a description on each image that you load so people can easily pin with one click.

Having a quick option to save a pin helps when you don't have time to read. Topics that are of personal relevance are popular, like Ivory Couple Cross Lines Wedding Pinterest Graphic(opens in a new tab or window) and Green and White Men's Grooming Pinterest Graphic(opens in a new tab or window).

5. Add a call to action

A call to action (CTA) is a little bit of text asking people to take a specific next step, it’s the action you hope will happen. From Quicksprout, “there is an 80% increase in engagement for pins that contain a call to action.” You can use a call to action to ask people to share a post after they read it.

A few other calls to action:

  1. Pin it for later
  2. Click here for your free download
  3. Register today
  4. RSVP here
  5. Sign up here

Combine enticing graphics and compelling copy to raise attention, like with Red and Greyscale Beauty Nail Tips Collage Pinterest Graphic(opens in a new tab or window) template and Launch Party Pinterest Graphic(opens in a new tab or window) template.

6. Build your brand

Include branding on each and every graphic that you make for Pinterest. It’s very easy to do in Canva. Your visual brand is reinforced each time you repeat your brand’s colors, logo, and style building trust over time and people become more familiar with your visual message. Great branding communicates your message and brand personality. It may take a little practice to get used to adding your branding but the efforts will pay off over time.

Don't forget to add your brand's logo or website so people will know how to reach you. Start with a template like White Text On Photo Masculine Guide to Hiking Pinterest Graphic(opens in a new tab or window) or and White Photo Tips Women's Fashion Pinterest Graphic(opens in a new tab or window) add your branding.

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