Designing individual Instagram posts while taking your entire feed into account isn’t just a great idea—it’s essential.
The arrangement of your image lineup as a whole creates an impression on a prospective patron when they visit your account—it’s just as important as the editing of individual posts for when they actually start following you. Yet it can be challenging to come up with an interesting and cohesive feed. How do you pick a color palette? What about graphics and typography? Do your posts tell a brand story throughout all your posts?
You can use tools like Later and Canva Pro. Canva offers a ton of great tools to make branding your Instagram feed easy—like the ability to select beautifully paired fonts, ready-to-use templates, and brand color palettes. After you’ve created your individual branded Instagram posts, you can use a free tool like Later to visually plan your Instagram feed by the grid and schedule posts right from your desktop after saving them from Canva.
That said, getting started with branding your Instagram feed can be a daunting task. Finding the right inspiration is super important. That’s why we put together tips from 10 of our favorite brands with great Instagram feeds to help make sure that you never run out of Instagram feed ideas ever again.
01. Find your core filters
A great Instagram feed idea to help your feed remain consistent is to pick a few filters and stick with them—or apply a little touch of one filter on top of each photo to give your Instagram feed a cohesive look and feel. Mark Roa (@gotmarked) shows off his travel photos by applying a filter that enhances the beauty of the places he's been to.
By using Canva’s filter editing tools, you can find a common theme or color that works for your business and gives your feed that cohesive look. These tools are available on both web and mobile.
02. Set your brand colors and stick to them
Finding a color palette that goes with your brand and sticking with it is one of the best ways to build a consistent Instagram feed.
If you’re looking for Instagram feed themes to inspire you, look no further than The Drybar. They have a beautifully branded Instagram feed that finds creative ways to integrate their brand color yellow into almost every post.
Canva Pro lets you easily create brand color palettes and fonts, which makes building a cohesive color scheme for your Instagram account so much easier!. And if you want to try out different Instagram feed ideas, it’s as simple as creating a new palette. By integrating your brand color into your Instagram feed, you can leverage Instagram user-generated content to fill your feed and still tell your brand story.
03. Try a color-blocked theme
When thinking about different Instagram feed ideas, remember that you don’t necessarily have to stick to just one color. You can create several different palettes so you can have a couple of different color schemes to work with. Rotating colors can help keep your feed consistent while giving you some breathing room for creativity.
Canva Mexico's Instagram profile features a set of posts in the same color, but gradually changes the hue of each post to create a subtle transition from one color to another. The profile appears as a big gradient that is pleasing to the eye.
From a business perspective, this strategy works well for those who use Instagram to promote their art, confections, or lifestyle brand. You can also opt to stick to a specific palette.
Try color blocking your Instagram feed to create a colorful experience just like this one. By using Later, you can plan out your feed days or weeks in advance to make sure that you’re creating a smooth transition between color blocks.
04. Get your font right
Beyond choosing the color scheme and the right image for your Instagram feed, you need to make sure that your typography is also on point. It doesn’t even have to be sophisticated typography. With the right inspiration, even the most basic text tools can make your images pop and build brand consistency into your Instagram feed.
To get inspired, check out Lean In's account, which does a great job of presenting fun and compelling typography that perfectly illustrates their quotes.
You can do this easily for your own brand. Canva’s typography tools make it easy to find the right font and create the right font arrangement for every post. Choose from any of the fonts in the library for a great Instagram post—you could even pair two fonts for a dynamic design.
05. Accentuate your photos with illustrations
While the tools that Instagram offers are great, sometimes you need a really good illustration to complement your graphic. Check out Starbucks for a great example of an Instagram account that utilizes beautiful illustrations and art in their feed. Even if some of the illustrations in their photos just function as accents, they make the photo so much more expressive.
When you edit your images in Canva, you get access to a vast, searchable library of free and premium illustrations.
With Canva Pro, you can upload your brand images to your account, so you always have access to a library of branded graphics whenever you need them.
06. Create brand templates
If you post a lot of the same kinds of images, a great Instagram theme idea is to make a brand template in Canva Pro. By doing so, whenever you post a tip, inspirational quote, or just a particular photo layout, you can use brand templates to make the editing process that much easier.
Like Fully Booked, you can switch up your images and color schemes, but by using a brand template, it’s much easier (and faster) to create visually appealing content for your followers!
07. Integrate your brand images
At the core of all Instagram visual branding is finding creative ways to incorporate your company logo into the images you post. Check out how Taco Bell incorporates their taco imagery into many of their Instagram posts.
You can simulate this by using an image symbolic for your brand—or you could just use your logo. Canva Pro allows you to store all of your necessary images and logos, which makes keeping your Instagram feed theme branded and consistent a lot easier. Before you post to Instagram, just upload your image to Canva to quickly add your logo.
It’s a simple Instagram feed idea, but having your brand logo strategically appear on your posts will help potential customers remember you and seek you out, and also give you credit if the image is reposted on Instagram or shared elsewhere.
08. Try a collage
Whether you want to show off photos from an event you’re hosting or a product you’re working on, collages are a visually exciting way to spice up your Instagram feed. Using the built-in frames and grids that Canva provides can help you create dynamic collages that your followers are sure to remember.
Instagram user Alexandra Ziazopoulou uses grids to showcase photo sets of the same subject taken from different perspectives. It's a great example for your brand to take some inspiration from.
Whether you layer images or use a grid-based layout, collages can be a great Instagram feed idea to help you show off multiple products. With Canva Pro, using collage templates will help you create these kinds of images in just minutes.
09. Make your data visual
While you might be used to seeing beautiful, filtered images in Instagram, the app can also be great for sharing short-form content, such as basic infographics and statistics. The Hubspot's account, in addition to posting memes and action shots, uses Instagram to share infographics about social media marketing and statistics.
Whether you’re presenting data, fun facts, or just promoting a new listicle, there are plenty of tools in Canva to convey everything your followers need to know. This style of Instagram post is also a great way to promote things like holidays or trending hashtags.
10. Make a great video thumbnail
Using Instagram video is a great way to show your process and create innovative and fun content. To help keep your feed’s aesthetic consistent and ensure that your video looks as professional as possible, you should include a clean and professional thumbnail to use as the cover photo. It will attract your followers’ eyes and help you to brand your videos and feed at the same time!
Oreo does a great job of this by starting their videos with a professional, clean, and branded image.
Want more help?
If you really want to get the most out of your Instagram marketing, be sure to pair Canva Prowith Later’s planning and scheduling features for Instagram. That way, you have full control over the artistic process and can schedule your posts for exactly when you want your followers to find them.