Businesses that have built a sizable customer base understand well the importance of giving away company swag to patrons. These free limited-edition items that feature company branding are great tools for fostering their continued loyalty. They make customers feel as if they are part of an informal community united by their preferences in products and services.
However, what some companies sometimes overlook is how useful swag can be in keeping employees happy as well. Everyone loves receiving freebies, even from the companies they work for. That is especially true when these freebies come in the form of functional, exclusive-looking, and cool swag.
There are very good reasons why a company should set aside a budget for designing and producing swag that is exclusive for employee giveaways.
Well-made and well-designed corporate swag can be used to increase morale among employees. Even when the swag item is a simple piece of clothing, it is still something exclusive that can’t be bought anywhere, making it more special than a company uniform. A uniform is what an employee has to wear to work; receiving a company-branded t-shirt, however, makes an employee feel that they are a true member of the team.
This is what a company gains when it creates a sense of belonging among employees. A small gesture such as giving them free customized swag makes employees feel valued. It inspires them to take more ownership of their responsibilities, resulting in the improved quality of their work and smoother collaboration with their colleagues.
A product that complements a business’s branding can go a long way in cementing its market positioning. For example, you can create a mug mockup(opens in a new tab or window) or bottle mockup(opens in a new tab or window) to visualize your design, it would be a great swag for a coffee shop to gift to employees. It makes sense, it supports the purpose of the business, and having employees use them reinforces the brand.
That is why good company swag must not only feature good design but also be useful in daily life. That way, employees can use them even when they’re not at work. Imagine them walking around wearing branded swag that features the company name and logo. That is like a free advertisement for your business and helps boost brand recognition. Build brand love with well-designed promotional products(opens in a new tab or window).
For your swag to yield these benefits, it is important to pick the right item to give away.
We have already touched on some considerations you have to make in determining the best custom swag for your business. However, it would be best to have a comprehensive checklist to refer to when making your product selection.
While exclusivity elevates the value of your branded swag, choosing an item that calls for a complicated production process would be counter-intuitive. Your swag’s exclusivity should come from its design and branding and not from the rarity of the product itself. You should be able to order a sufficient amount of products from your supplier so that each employee is guaranteed to receive one.
In addition to the first consideration, you must choose an item that will not cause a huge dent in your company’s budget. This will allow you to order enough stock to distribute among all of your employees, plus an extra amount you can keep on hand for special events and promos.
Your company swag must be functional and not just decorative. This will increase its potential as promotional material for when employees use it in public settings.
No matter how well-designed your branded swag is, if it is of poor quality, it will quickly end up as clutter or trash in your employee’s personal space. Thus it is important that you carefully consider the supplier you will choose to do business with.
In determining a product’s usefulness, you must also consider who will be receiving it. It is often advised that businesses choose gender-neutral items to ensure that their corporate swag can be used by all employees. The recipients’ age range should also be a factor to help you select age-appropriate products.
Some companies create customized swag that is specific to certain genders and age groups for special occasions and promotions. For general purposes, however, gender-neutral products that adults of all ages can find useful would be best.
For paper products, a great choice would be notebooks(opens in a new tab or window) or planners(opens in a new tab or window) that employees can use to organize their thoughts and tasks. You can also go with cute branded stickers(opens in a new tab or window) or laptop stickers(opens in a new tab or window), which make for nice extra treats in your swag giveaways.
Other paper products that are not as frequently used as swag items are postcards(opens in a new tab or window), posters(opens in a new tab or window), and photo books(opens in a new tab or window). They may not be as utilitarian as a notebook and serve more as decorative or commemorative items, but when beautifully designed, they are good ideas as giveaways for special milestones in the company. They can be canvasses for telling a short visual history of the business and reinforcing company identity among employees.
Clothing items are a favorite among employees, especially comfortable t-shirts(opens in a new tab or window), hoodies, and sweatshirts(opens in a new tab or window). Just take note of the range of clothing sizes among your employees so that you will place the appropriate order with your supplier and have your stock of corporate swag inclusive of different body types and sizes.
As we have mentioned earlier, design is the main element that would make your branded swag exclusive.
It would be great to have a professional graphic designer to be in charge of this, but in case you have limited funds or personnel to assign to the design process, Canva Print(opens in a new tab or window) can help you out. Aside from our easy-to-use design tools and interface, we also have a wide selection of personalized gifts(opens in a new tab or window) you can choose from and customizable templates for a variety of useful and cool swag products.
Whatever product you pick, there is a printable Canva template that you can edit to design your perfect company swag. To help you find the best template to work with, modify your search according to style, theme, and color. Once you have made your selection, make changes in the layout and color palette with the help of our user-friendly editing tools. Explore different typographies to discover the best combination of font styles and colors that will enhance the design.
You can also find professionally made graphics such as pictures and illustrations in the Canva media library to spruce up your design. Remember to upload the JPG or PNG files of your company logo as well as other visual marketing elements so you can incorporate them. Arrange the placement of your visuals and crop or resize them as you see fit.
Once you are happy with the design and it has also received approval from trusted colleagues, save and download it in JPG or PNG format to email to your printer.
Canva keeps the final versions of your design projects in your account so you can revisit them. This makes them easier to update in case you want to reissue a new batch of branded swag with changes in the design.
Product quality is a crucial aspect of having the best corporate swag to give to employees. To ensure this, you need not only a supplier who can provide well-made raw materials but also a printer who can maintain the integrity of your swag’s design.
If your company is in the manufacturing industry, you probably have reliable supplier contacts already. You can also consult with your business contacts to see if they have recommendations. For printing services, in case you do not have a trusted printer in mind yet, check out our article on how to make the best merch(opens in a new tab or window) where we outline the important steps in choosing the right printer.
To save time and effort, you can also choose to rely on Canva Print to see the rest of the process through. From paper products to ceramic mugs to t-shirts and tote bags, our service offers high-quality printing on high-quality materials.
Without having to open a new tab or window, you can place your order by clicking the Print button. This opens a tab that outlines all the details you need to check to make sure that your design and printing specifications are correct.
Once you have filled in all the details, the total cost of your order will be shown, saving you from surprise charges. You will also be informed of the target delivery date. Yup, delivery is part of the Canva Print experience. All that is left for you to do is to receive the cool swag that you can proudly present to your company and give away to employees.