How to create Facebook covers that convert

When you’re marketing your business, you want to put your best foot forward. And when you’re marketing on Facebook, that foot is your Facebook cover.

Your Facebook cover is the first thing people see when they visit your page—and if you understand how to create Facebook covers that covert, you can leverage your cover to drive real results for your business, from building your audience to generating buzz around your new product launch to driving sales.

But how, exactly, do you do that? Let’s take a deep dive into the art of effective Facebook covers (and some Facebook cover ideas to convert your audience and drive results):

What is a Facebook Cover?

Buffer Facebook Cover Photo, How to create Facebook covers that convert

Image via Buffer

First things first—before we talk about how to create Facebook covers that convert, let’s quickly cover what, exactly, a Facebook cover is.

A Facebook cover is the header image of your Facebook profile. When people visit your business’ Facebook page, your cover image is the first thing that they’ll see. Think of it as your audience’s Facebook introduction to your brand.

When it comes to Facebook cover ideas, you have a lot of design flexibility; as long as your image is the right dimensions, you can include anything you want in your design. You can use your Facebook cover to promote a new product, to drive people to your website, to showcase your new logo—if you can design it, you can use it in your Facebook cover!

When it comes to designing the perfect Facebook cover image, you don’t have to start from scratch. Kick off the design process with one of Canva’s Facebook cover templates, like the Hustle Facebook Cover or the Monochromatic Music Facebook Cover.

Facebook cover marketing tips

As mentioned, you’ve got a lot of flexibility when it comes to your Facebook cover image—and you can use it for a variety of purposes. But the most effective way to use your Facebook cover image? To convert your audience.

Think about it like this: Your Facebook cover is the first thing people see when they visit your brand’s Facebook page—so use that to your advantage and turn those people into customers!

Here are a few Facebook cover marketing tips to turn your FB page into a lean, mean, conversion machine:

Design in the right dimensions

Hubspot Facebook Cover Photo, How to create Facebook covers that convert

Image via Buffer

In order for your Facebook cover image to have the most impact—and convert your visitors—it needs to fit in the assigned space. Facebook cover images use a proportion of 16:9 and display at 820 by 312 pixels on computers and 640 by 360 pixels on smartphones. If you try to upload an image that’s smaller than those dimensions, Facebook will automatically stretch your image to fit in the allotted header space—and your cover image will look stretched, blurry, and distorted.

Worried about designing with the incorrect dimensions? We’ve got you covered! With Canva’s Facebook cover templates, you don’t need to worry about sizing your FB cover images—we’ve done the work for you! All of our Facebook cover templates are already sized to the necessary dimensions—so all you have to worry about is the design.

No need to worry about sizing your image! Get started with one of Canva’s Facebook cover templates, like the Yellow Drinks Icons Cocktail Party Facebook Cover or the Orange and Yellow Greetings Birthday Facebook Cover, which are already accurately sized for the platform.

Include a CTA

Kim Garst Facebook Cover with CTA, How to create Facebook covers that convert

Image via Jenn’s Trends

In order to convert your visitors, you need them to take an action. And if you want your audience to do something, you need to tell them what it is you want them to do.

Adding a call-to-action (CTA) to your Facebook cover image gives your visitors clear instruction on what you want from them. That dramatically increases the chance they’ll actually do it—which will send your conversions sky high.

For example, do you want your Facebook audience to visit your brand’s website? Include your URL and tell them to check it out. Want them to Like your page? Tell them to give you a thumbs up! Trying to build out your email list? Get them to sign up right from your Facebook page. Whatever it is you want your audience to do, Facebook allows you to add a CTA button to get them to do it—and it’s a feature you need to take advantage of.

Remember—your visitors aren’t mind readers. If you want your Facebook audience to take action (and drive conversions as a result), you need to tell them. And including a clear CTA to your Facebook cover is a great way to do it.

A CTA can transform your Facebook cover from a simple image into a conversion machine. Start converting your Facebook audience with one of Canva’s templates, like the White Fashion Shoes For Men Themes Facebook Cover or the Peach and Dark Grey Elegant Women’s Beauty Facebook Cover.

Remember—not all images are created equal

Target Facebook Cover, How to create Facebook covers that convert

Image via G2

When it comes to designing Facebook covers that convert, not all images are created equal. You can’t expect to throw up a pixelated, low-quality stock photo as your Facebook cover and expect to start driving conversions. If you want quality results, you need a quality image.

If you want your Facebook cover image to cover, it should be:

  • High resolution. Remember, Facebook will stretch your image to fit within its dimensions. So if you use a small, low-resolution image, it’s not going to look right.
  • On brand. Your audience should be able to immediately recognize your brand by your Facebook cover image. Make sure to incorporate your branding (like your logo or brand color palette) into your image.
  • Aligned with your Facebook goals. Again, Facebook cover images offer an opportunity to convert your audience—so your image should be aligned with your ultimate goals for the platform. For example, if you want to drive sales for your new sneaker line, your Facebook cover image needs to highlight your sneakers.
  • Visually interesting. In addition to being high quality, on brand, and aligned with your conversion goals, your Facebook cover image should also be well-designed and visually interesting. It needs to grab your audience’s attention!

If you want your Facebook cover to perform, it needs to grab people’s attention. Design your own eye-catching cover image with one of Canva’s templates, like the Modern Photo Spring Promotions Facebook Cover or the Dessert Chef Facebook Cover.

Split test your FB cover

Yolanda Gampp Facebook Cover, How to create Facebook covers that convert

Image via Hootsuite

In a perfect world, you’d design a Facebook cover image that converts like crazy right out of the gate. But the truth is, conversion rate optimization (CRO) is a science and if you want to maximize your conversions and drive real results, you need to take a more scientific approach.

Split testing your Facebook cover image can help you figure out what elements of your design are converting and which elements are not. The more you split test, the better insights you’ll get into what drives result.

New to split testing? Here’s how to split test your Facebook cover image:

  • Choose an element to test. The first step to split testing is to choose a single element if your Facebook cover image to test, like your CTA, font color, or product image. So, in the above example, you might choose to split test the sprinkle background image or the text to the left of the cookbook.
  • Create two versions of your cover image. Once you’ve chosen an element to test, create two versions of your Facebook cover image that are identical in every way, except for the single element you’re testing. So, let’s say you decided to test the sprinkle background image (as seen in the example below). Your Facebook cover photos would be identical in design, except one version would feature the sprinkle background and the other might feature a plain white background with no sprinkles.
  • Test each version. Once you have the two versions of your Facebook cover image, it’s time to test each version to see which performs better. Put up the first version, drive traffic to your Facebook page, and record your results. Then, put up the second version and do the same thing. At the end of the tests, compare results and see which version drove more conversions.
  • Choose another element. Once you’ve tested your first element, choose another element and repeat the entire process.

Split testing is definitely a process. But if you can optimize each element in your Facebook cover image, the conversions will more than justify the effort.

Before you start split testing your Facebook cover image, you need a solid jumping off point. Lay your design foundation with one of Canva’s Facebook cover templates, like the Pink & White Summer Tropical Toucan Bird Cute Colorful Facebook Cover or the Cream with Brush Strokes Beauty Makeup Facebook Cover.

Keep it simple

Netflix Facebook Cover, How to create Facebook covers that convert

Image via Brene Brown’s Facebook page

When it comes to designing a high converting Facebook cover, there’s one motto you should live by, and that’s: Keep it simple.

The more elements you include in your cover image (Photos! Multiple CTAs! Email sign up! All the text!), the more confusing it will be for your audience, and the less likely it is your image will convert.

If you want your Facebook cover to drive results, define a single purpose—whether that’s building your Facebook audience with new likes, driving them to a new landing page, or building buzz around a new product—and then focus on that. Keeping it simple and tackling one goal at a time is a much more effective way to drive results than trying to squeeze as many conversion-focused elements as possible in a single image.

When it comes to Facebook cover design, simples is often most impactful. Keep things simple (but effective!) with one of Canva’s Facebook cover templates, like the Brown Coffee Beans and a Cup Of Coffee Facebook Cover or the Simple Black and White Fashion Facebook Cover.

Facebook cover ideas

Alright, now that you have some Facebook cover marketing tips in your arsenal, let’s take a look at some Facebook cover ideas in action, and, more importantly, why they work to convert customers.

Nintendo

Nintendo Facebook Cover, How to create Facebook covers that convert

Image via Neil Patel

When Nintendo launched the Switch, it was the buzz of the gaming world, thanks to its ability to “switch” between a handheld and an at-home console. In order to build off that buzz, Nintendo designed a Facebook cover image that featured engaging product shots of the switch in both its forms—along with a “Shop Now” CTA button to convert their Facebook audience into Switch customers.

If you have a new product, you’re definitely going to want to show it off in your Facebook cover image. Showcase your new products (and drive sales in the process) with one of Canva’s Facebook cover templates, like the Organic Collage Food Facebook Cover or the White Vintage Badge Travel For Men Facebook Cover.

Office Depot

Office Max Facebook Cover, How to create Facebook covers that convert

Image via Online Sales Guide Tips

Pushing a seasonal sale? Take a note from Office Depot, who used their Facebook cover to showcase their back-to-school supplies—and then drive their Facebook traffic directly to their online store to stock up on pencils, protractors, and other school essentials.

Your Facebook cover image offers a great opportunity to promote a sale—seasonal or otherwise. Get the word out about your sale with one of Canva’s Facebook cover templates, like the Cream and Coral Spring Promo Facebook Cover or the White With Stroke Beauty Makeup Facebook Cover.

TED

Ted Talk Facebook Cover, How to create Facebook covers that convert

Image via Oberlo

Like we mentioned earlier, when it comes to Facebook cover images, simple is best. TED keeps things simple—and on brand—with a clean sans serif font, the TED logo, and a muted background image (complete with two speakers gracing the TED stage).

Simple can be powerful. Capture the simple-but-powerful look in your Facebook cover image with one of Canva’s templates, like the Gainsboro Fall Facebook Cover or the Green Photo Beauty Skincare Facebook Cover.

Oberlo

Oberlo Facebook Cover, How to create Facebook covers that convert

Image via Oberlo

If you’ve got too much going on in your Facebook cover image, it’s going to feel visually overwhelming to your audience—and conversions will suffer as a result. Even though Oberlo has a lot of different details in their image (like the brightly color background, text, and product shots), they keep their cover from veering into overwhelming territory by creating a sense of balance and proportion between each element.

When it comes to Facebook cover images, visually impactful is good—but visually overwhelming is not. Strike the perfect balance with one of Canva’s Facebook cover templates, like the Lime Green Lined Pet Cat Facebook Cover or the Blue Fun Facebook Cover.

LinkedIn

LinkedIn Facebook Cover, How to create Facebook covers that convert

Image via G2

If you want your Facebook cover to drive conversions, it needs to stand out. By keeping their background photo in black and white, the bright blue of LinkedIn’s logo immediately grabs the audience’s attention, and pulls it towards the CTA button.

When used strategically, a pop of color can help you grab your audience’s attention—and drive conversions in the process. Get the look with one of Canva’s Facebook cover templates, like the Black and Yellow Masculine Sports Facebook Cover or the Orange Silhouette Independence Day Facebook Cover.

Use these Facebook cover ideas to convert your audience

We’ve covered a lot of Facebook cover ideas to help you grab your audience’s attention and convert them into customers. Now all that’s left to do is get out there, design your cover, and start converting your Facebook audience!

 

Your secret weapon for stunning design