Google, Facebook, Subway, Disney. Do you recognize these brands just by their signature fonts alone? Fonts can make your franchise brand iconic, memorable, and even connect your brand with your customers or audience as a visual device. In most cases, you can even tell if a franchise is a restaurant brand versus a tech business just by looking at the font they use.
The fact is, a strong and identifiable brand identity is much more than just a logo. Elements like fonts, colors, language, and even shapes, all make up the foundation of all your branding needs.
As fonts are one of the most essential must-haves when building a business’ identity, this is where your Canva for Franchises Brand Kit comes in. It enables all your franchisees to maintain brand consistency across all offices or branches and create professional on-brand designs from store opening posters, promotional flyers, brochures, right up to store merchandising. All you need to do is specify a library of fonts for your franchise brand, and they’ll be automatically stored to become default selections, ready to be used by anyone on your team.
To learn more about franchise branding, read: The ultimate guide to a franchise branding checklist
Your library of brand fonts has three important jobs. They need to:
To help demystify the font picking process, there are four things to consider when picking your shortlist. The font needs to:
Now that you have the four things in mind, what’s next? The first rule of thumb when choosing brand fonts is to really get to know your brand identity. So think of your brand as it was a person. Is it smart or relaxed, professional or casual, youthful or playful, straightforward or quirky? How do you humanize or personify your brand so your audience connects with it? Grab a piece of paper and jot a few personalities down. Use the chart below to help you.
Now we know about the importance of choosing the perfect font, and how to get started. Let’s look at the best font— 40 of the best fonts to use for your franchise brand. All these fonts are free to use in Canva, so get your font library started now.
The popular Montserrat has a clean, structured, and easy-to-read form. The bold version of Montserrat provides clarity and strength and is a good one to use for headings. The light version of the font works well for body copy.
Red and Black Food Festival Poster. Use this template.
Sogbu Restaurant Logo. Use this template.
A fun, casual font, Yellowtail is a fat brush script typeface with a mix of connecting letterforms. It contrasts nicely against the bold and more basic style of Open Sans Bold and Open Sans light typefaces.
While script typefaces make lovely embellished short headings or logotypes, if there are too many words used in one go, it can be hard to read. When using scripted fonts like Yellowtail, it’s best kept to a limited number of words.
Breakfast Party Fundraising Eggs Poster. Use this template.
Oswald has been redesigned as a web font to work across all digital screens. Teamed with Montserrat Light and Cooper Hewitt, this is a highly functional and easy-to-read interface font combination.
Two-Toned Food Magazine. Use this template.
Lemon Tuesday is another great example of a scripted font that has a relaxed, handwritten feel. It’s perfect for branding projects including store names, logos, and packaging.
White and Brown Handwritten Headings Product Presentation. Use this template.
The incredibly versatile Norwester is a geometric font best used for headlines, bold opinions, or logotype. Attention-grabbing and impactful on its own or use the light version as body copy. Norwester is not only an ideal font for food and beverage brands but also tech and delivery franchises. The pairing of Norwester, Kollektif, and Montserrat is structured, bold, and well-composed.
Yellow with Texture and Wooden Barrel Beer Label. Use this template.
The name ‘Abhaya’ is derived from King Abhaya (474 BCE to 454 BCE) who reigned Sri Lanka from the ancient kingdom of Upatissa Nuwara. This sophisticated, versatile font is available in five weights. The bolder versions work well for headlines and subheadings, while the lighter weights are great for body text. Abhaya’s font personality can be both calming or business-like, depending on the weight you choose.
Monoline Coffee Shop Logo. Use this template.
A strong serif font, Bodoni FLF has the boldness to take center stage in any design, brand name, or sales and marketing collateral. It’s also known as a classic magazine heading typeface. Perfect if you want impact and yet has a lovely softness to its character.
White Vegetables Food Magazine. Use this template.
Paleturquoise Dessert Sales Report. Use this template.
A fabulous display font and great for brand names and storefronts. Hitchcut is a play on Hitchcock and has a cut-out style - like it’s been snipped out with scissors. It’s a playful, casual font and the letter shapes are simplistic and almost childlike.
Orange, Black and Red Chili Pablo's Pepper Food Logo. Use this template.
Brown Restaurant Delivery Online Store Website. Use this template.
Chango is a display face based on letters drawn by Mexican illustrator Ernesto “Chango” García Cabral. It’s big and heavy, ideal for head-line body sizes with a humorous touch.
Orange Pig Icon Restaurant Takeout Menu. Use this template.
High Cruiser’s modern, bold sans serif style delivers a visually impactful look with its all-caps typeface. If you’re looking for something simple yet interesting, High Cruiser is perfect for brand identity, logo design, typography posters, event collateral, packaging — just about anything really.
Pink Minimalist Color Pop Milk Tea Logo. Use this template.
HK Modular is a display typeface with a mechanical style which works well for tech brands. It has a high impact, confident style, and is perfect for logos, titles, or posters. HK Modular sports a regular cut and a rounded-corners design.
Blue and Gray Digital Festival Event Announcement Instagram Post. Use this template.
Geometric, elegant, with a vintage feeling, Josefin Sans is usually used in its larger sizes. It is inspired by geometric sans serif designs from the 1920s. The sharp, clean lines also give Josefin a hip online presence.
White with Colorful Icon Computer Logo. Use this template.
Clean, minimalist, modern, League Spartan is a newer geometric sans-serif font. It has a bold aesthetic and is versatile enough to be used as title, body, or button text. Using a serif for your body copy makes more dense information easy to read. San serif fonts like League Spartan also provides a tech-focused, cutting-edge feel that’s great for technology brands.
Blue Modern Studio Tumblr Banner. Use this template.
This futuristic, digital style font gives the appearance of a glitching effect. A great fit for gaming brands, website, and web design, poster headlines, or whatever else you’d like to add a high-tech feel to.
White and Red Modern Technology & Gaming Logo. Use this template.
Humanized the digital and technology world with the Shrikhand font. Big, bold, and unapologetic, it’s also a vibrant, playful typeface that adds oomph to any design on any platform - great for blog banners, logotypes or web pages, and gaming websites that want visual punch.
Cream Autism Advocacy Instagram Post. Use this template.
Megrim Font is an experimental font by American font designer Mr. Daniel Johnson. Modern, clean, with sleek lines that seem to deliver the visual circuitry of tech hardware. Megrim works well with basic font families to give the entire visual a modern look.
Wi-Fi Symbols Store Header. Use this template.
This font is a great alternative to Futura. Readable and easily translated across multiple platforms, from print, website, or any marketing collateral. And if you want your business designs to convey strength, Glacial Indifference says it all for you with its very solid, sturdy feel, especially when bold—making it a great choice for business designs that need to make a lasting impression, like business cards.
Also known as a wire font, Text Me One is a monolinear font that plays with the shapes of open counters and un-connecting lines. A relatively large x-height and prominent in-strokes and out-strokes aid legibility. It has a playfulness about it with a hint of modern pop. Can be used for large format lettering or continuous body text. It also offers tech brands a creative and approachable look.
Cables Ebay Billboard. Use this template.
Inspired by sci-fi and robots, Inndam is a display typeface with a geometric structure with high impact. It has a great web and online presence and has the potential to extend its widths which offer different moods. It comes in Light, Regular, and Bold which you can select depending on your needs.
Futuristic Sci-Fi Cyber Monday Facebook Post Template. Use this template.
A great font for branding projects looking for a digital looking visual identity in the online, and web business. Designed by Anton Kudin Jovanny, Bicubik makes any design, logo, or store name pop together with the use of bright, fluorescent colors.
Blue and Green VR Gradients Technology & Gaming Logo. Use this template.
When speed is everything, say it with Racing Sans One. This typeface delivers a visually high contrast effect that is clear, simple, and readable for logotypes, headlines for posters, and website presence.
Yellow Retro Delivery Logo. Use this template.
In the late 18th century, broad nib quills were replaced by pointed steel pens. This was because typographic letterforms were becoming increasingly detached from written ones. Developments in printing technology, ink and paper making, made it possible to print letterforms of high contrast and delicate hairlines. This was how the stylish Playfair Display font was introduced. As the name suggests it beautifully displays logotypes, titles, and headlines, which are out to capture attention.
Flower Delivery Celebrate Love. Use this template.
Gold and White Cafe Delivery Flyer. Use this template.
Fredoka One is a big, round, bold font that is perfect for adding a little fun to any headline or wordmark (brand name that accompanies a logo). It has a friendly, casual feel and the light version can also be used as body copy.
Blue Truck Industrial Logo. Use this template.
Kids Store Instagram Story. Use this template.
Sleek, sophisticated, and professional, Lustria is a fantastic font for delivery and logistic franchises that want a more corporate feel. Use it as a large display font, logotype, or in headlines as Lustria works well across different platforms and on the web.
Charcoal Square Industrial Logo. Use this template.
Inspired by 1950s American surf culture, this modern brush script is the perfect solution for a bold and engaging calligraphy font. Pacifico’s character has an easy, smooth flow about it that feels personal, which suits delivery or courier franchises that personally hand-deliver packages.
Classic Postal Envelope Email Header. Use this template.
Batangas typeface, by Hanken Design, Co., takes after the people and culture of its namesake province. With its counters and dots shaped like coffee beans (the region is known for good Kape Barako) and the strokes resembling the shape of a balisong (a fan knife crafted in the province), this font encapsulates the strong essence of a Batangueño. Strong, bold yet has a relaxed feel, Batangas can be used in many ways and can liven up any poster, logotype, or promotional collateral.
Blue and White Laundry Shop Instagram Post. Use this template.
Want to learn more about franchise marketing? Read: Your ultimate guide to local area marketing for franchise
Vast is a Victorian slab serif advertising type. It has a sturdy solidity about its character with just a touch of elegance. Vast Shadow is backed by a thin shadow, so it won't provide enough clarity if used as body copy. Perfect for stand-out web design, headers, and logos. Recommended size — 32px and larger.
Bronze Lines Travel Logo. Use this template.
Merriweather, a classic serif, is used as logotype or headline text for visual impact. Stylish and understated it is developed specifically for screens. This font is readable even at small sizes. Whether it’s in regular, bold, and italic weight, Merriweather maintains a sophisticated feel suitable for travel brands that take themselves seriously.
Travel Agency Business Postcard. Use this template.
Selima is an irregular brush font that's ideal for eye-catching messages with a personal touch. It has a sense of freedom to its personality and is a great display font for travel headlines on web, print, and brochures.
Sea Green Beach Photo Holiday Card. Use this template.
Abril Fatface is an open-source, modern serif typeface designed by Veronika Burian and José Scaglione of TypeTogether. Abril Fatface is actually part of a larger family named Abril. The design is reminiscent of Bodoni Poster. It’s only available in a single weight and style, but for a display typeface like this that might be all you need.
Red and Black Glasses and Mustache Travel Vlogger Logo. Use this template.
Sifonn Font Family is a great sans serif typeface with a judicious and eye-catching layout. Classy and elegant, Sifonn is popular among graphic designers due to its versatility across all types of designs and platforms. It has a solid, straightforward, and trustworthy feel about its character which is an important attribute for travel companies.
Blue with Brown Rope Travel Logo. Use this template.
Freckle Face draws its inspiration from Pillbury’s Funny Face drink mix packages. But when it comes to travel businesses, Freckle Face brings a fun and entertaining connection with travelers and gives the brand a nice, casual,relaxed personality.
Brown Travel Agency Logo. Use this template.
Create the look of stunning custom hand-lettering with a touch of holiday. This easy-to-read typeface is easily adapted across different branding projects from posters, logos, print and digital ads, promotional collateral, video bumper, and more.
Yellow and Green Leaf Cute and Cheeky Food and Travel Logo. Use this template.
This decorative, retro typeface reflects the roaring 1920s Art Deco time period reminiscent of the Hollywood films in that era. Bold and glamorous Limelight adds glam and glitz to special hotel events, themed galas and promotions, and performs most reliably on web pages at medium and large font sizes. For body copy, team Limelight up with the simplicity of san serif fonts like Glacial indifference or Roboto.
Gold and Midnight Blue Great Gatsby Invitation. Use this template.
This calligraphic and lettering style is neither overly masculine nor feminine which gives it a wide range of uses in your designs. Use in headlines, homepage headers, or any form of communication that requires short words. Perfect for logotypes as well.
Cream Hotel & Lodgings Logo. Use this template.
The elegant and classy Alta light font says it all for hoteliers or accommodations who would like to project a level of elegance in a beautifully modern way. It is easy to read and work across many client touchpoints from email marketing, headers, menus right up to event posters, and more.
Brown Line Art Castle - Minimalist Logo Template. Use this template.
Bristol’s uneven spacing, thick lettering, and handwritten-in-marker style create an interesting look that can be used for either business/branding or personal designs. It exudes a relaxed, holiday feel and has a lovely, casual personality that’s ideal for travel franchises.
Simple Beach Travel Instagram Post. Use this template.
Simple font pairings can help create visual impact together — as is the case with Raleway and Merriweather. Raleway is a sans serif font designed specifically for larger text (like headings). It brings a friendly, straightforward, and approachable feel to any design and is flexible enough to use for a variety of uses and sizes (including web, print, and body text). Raleway is a solid font choice for everything from corporate marketing materials to more creative designs (like flyers or posters).
Dark Purple Travel App Product Presentation. Use this template.
Brave New Fonts designed Kollektif as an alternative to low-contrast twenty-first-century typefaces. It was created in a fight against the fine, clean style of the geometric typefaces of the 21st Century. This round and strong typeface is great for both web and print material.
Cream and Green Badge Travel Logo. Use this template.
Monochrome Nature Travel Magazine. Use this template.
Bold in weight and style, Antonio is a great display font that gives a strong brand presence in any headline or headings acr oss the web, print, store name signs, or logo. It has a trustworthy, straightforward personality and is versatile enough to use for different businesses including automobile, insurance, or even banking.
White Eco-Friendly Travel Pinterest Video Pin. Use this template.
To learn more about growing your franchise and building a lasting franchise brand, why not read 8 shifts shaping the franchise marketing of tomorrow and 4 reasons to centralize your franchise brand marketing today.