30 ways to instantly transform your Facebook business page

30 ways to instantly transform your Facebook business page featured image

With over 1.3 billion users, Facebook remains a daily destination for consumers, businesses, and brands.

Facebook fans are a loyal group that consistently like, comment, and share their favorite content. Here are 30 practical tips to optimize strategy and design on your Facebook(opens in a new tab or window) business page and attract more followers.

Optimize your Facebook page

01. Fill in your About section

When did you last update the About section on your Facebook page? If you answered, “not since I set up the page,” then it’s time to revisit. It isn’t simply a toss-away bio. Rather it’s an opportunity to connect with potential fans, users and customers.

Include a tagline, call-to-action, and don’t forget to add a hyperlink to a website or a link in bio(opens in a new tab or window). This allows anyone visiting your Facebook page to instantly click-through to your website without a prolonged search.

02. Give as much context as possible

Your Facebook profile is one of the first locations potential fans, customers, and users will land so give all the juicy details that make your business unique and likable.

  • What differentiates your business?
  • What is your target audience looking for on your Facebook page?
  • What problems do you solve for your audience?
  • How you can best position your business as a “problem solver”
  • What is the next step you want any user to take?
  • What is your main objective with Facebook marketing?
  • How you will measure your Facebook marketing success?

03. Create eye-catching graphics

Visuals play a very important role in Facebook driving major brand engagement. In fact, an eye-popping graphic(opens in a new tab or window) can take a post from good to great and engagement from so-so to superb. When including graphics with posts keep them relevant and aligned with the brand.

04. Create a landing page

A landing page can be just as effective on Facebook as it is on a website or blog and apps such as Pagemodo(opens in a new tab or window) and Wishpond(opens in a new tab or window) make creating a landing page easy. Before you begin, outline the objective and goal of the landing page:

  • Whats you’re offering?
  • Why it’s unique?
  • Why should your fans and users care?
  • Why should they take immediate action?
  • How does it help, simplify or make life better for users?

05. Use static HTML to add a call-to-action

The Thunderpenny app(opens in a new tab or window) allows you to add your own pre-created landing page. Simply add this static HTML app to your page and link to an existing landing page. Briefly, here are the steps:

  • Add the tab to your page
  • Choose the ‘website’ option
  • Copy the URL from the landing page on the website
  • Click ‘remove scroll bars’ to manually adjust the size of the landing page within Facebook
  • Click ‘save and publish’
  • Use Canva to create a custom graphic for the tab (dimensions 111 x 74)
  • Add the image to the tab – navigate to the ‘welcome tab’ and hover over it. This will bring up an ‘edit setting’ option.
  • Change the tab name to the call-to-action and upload the newly created image

Check out John Lee Dumas’ Podcasters’ Paradise(opens in a new tab or window) as an example of a simple, effective way to share a message using this app.


06. Add a contact form

Do you want users to be able to schedule a one-on-one coaching session? Or maybe share their thoughts or feedback about a product? Add a contact form that allows fans and users to instantly get in touch. Here’s how:

07. Add your YouTube channel

Videos are a great opportunity to boost engagement and even sales. Did you know that 64% of consumers say they’re more likely to buy after watching a video? And one minute of video(opens in a new tab or window) is worth 1.8 million words? Add the YouTube video app(opens in a new tab or window) directly to your Facebook by following this how-to video(opens in a new tab or window) and create a mini strategy on how to share each video. That strategy may look like this:

  • Add a video to YouTube
  • Create a new blog post with a short explanation of what the video is about
  • Add bullet points to describe the content included in the video
  • Grab the YouTube embed code and add it to the blog post
  • Share the blog post to your Facebook page on the day the post goes live
  • Share just the video (minus the blog post) with a simple description and call to action two days later

08. Customize your cover photo

Your Facebook cover photo design(opens in a new tab or window) is the largest piece of real estate on Facebook and it’s what people see first when they visit your page. Try out some different cover options such as:

  • Branding your business
  • Sharing testimonials
  • Showing off a product
  • Announcing a contest
  • Announcing new features
  • Providing social proof
  • Highlighting a event

Optimize your Facebook posts

09. Be consistent

Posting on a regular basis is imperative on Facebook in order to stay in front of the audience and in their newsfeed. Check your Facebook page insights using tools such as Likealyzer(opens in a new tab or window) to see what times and days are most popular for your page.

10. Stay on brand

You should have a brand strategy and voice(opens in a new tab or window) in place prior to publishing on social media. Determine the content of your topics that you’ll share and stick to them, and determine your brand voice. People should know what to expect when they visit your Facebook page.

11. Stay relevant

Stay relevant in the eyes of Facebook users and create interesting posts about the seasons, sports events, or even holidays, while, of course, staying on brand. Don't voice politically charged or religious based content unless it fits your overall message. If you’re looking for a few ideas to get started, check out this month’s worth of Facebook Post ideas for small businesses(opens in a new tab or window). Simply adjust the content to your specific business. It’s a good jumping off point if you have content creation block.

12. Custom graphics

Using the right size images on Facebook is important for visibility in newsfeeds and on mobile devices. Images 940 pixels by 788 pixels are centered and preview well on Facebook. Add branding to graphics in the form of a logo, website URL, phone number, or call-to-action to help people find you.

Templates can save a lot of time and are an easy way to make content fit together. If you regularly post quotes, sales or specific campaigns, create a strong base template for each style of visual post. And keep these general specs from Facebook(opens in a new tab or window) in mind:

  • Use high quality and high-resolution images and icons.
  • Keep images relevant to your application and accurately reflect the app experience.
  • Don’t use pixelated, stretched, or distorted images.
  • If you use text or copy, keep it concise and don’t obstruct the images.
  • Don’t use excessive text, website URLs, or promotional advertisements.
  • Don’t include third-party logos or ‘play’ buttons, which can confuse users.

13. Keep it fresh

Change your Facebook cover regularly or for special events or announcement so as not to get stale and boring for users.

14. Know the 3-P’s

Keep the three Ps in mind:

  • Personal: This is all about getting personal by showing off more than just your company’s logo & product.
  • Purpose: This type of posts adds value to your fans.
  • Promotional: These posts help you increase sales.

Use apps and Facebook tools

15. Facebook ads

The most successful brands on Facebook combine organic posts with paid posts. Simple translation: if you pay Facebook, you get rewarded. In addition, you can target ads based on the interests of your users.

Consider a Facebook ad(opens in a new tab or window)or sponsored post for important events or announcements. From Hubspot: “On Facebook, users are there to check in on their social lives, which means that the element of disruption comes into play. Your ads now need to be louder and grab the attention of a user so they stop doing what they had initially set out to do on Facebook, and change their course of action to pay attention to your ad. And for Facebook advertisers, that’s a big challenge. That’s why it’s even more important to keep those best practices of relevance, calls-to-action, and value proposition in mind, in addition to the distraction factor, when creating Facebook ads.”

16. Experiment with content and review your performance

In order to stand out on Facebook, you have to know what your audience wants to see. How do you know what’s working if you’re not reviewing and tracking them? Experiment with your Facebook page to find out what works best and want gets the most engagement. Use analytics to see what content works well. Facebook Insights tell you how different posts are performing and who demographics and locations of fans. You can also find out when your fans are online the most, which is critical when crafting content.

17. Highlight posts

Highlight important posts on your Facebook page when you have important news to share, have passed an important milestone, or even when you’re selling something. The highlighted post will be the first thing page visitors see after your cover. Just don’t make the mistake of highlighting every post, as it will only confuse users.

18. Boost posts

Boosting your posts increases your chance of reaching more people and getting more engagement. It can help to reach fans that have not connected with your page and temporarily boost your EdgeRank so that you are more visible on their newsfeeds. Instead of promoting all of your posts, what you should be doing is promoting posts that would get you closer to your KPIs or goals.

Not sure what to post?

Facebook is a place users go to socialize with others and see what people and businesses are up to. So for most businesses the objective of Facebook is to set things up so when a customer is ready to buy, your brand is front of mind. This is achieved by being relevant, entertaining, and helpful with your Facebook post designs.(opens in a new tab or window)

19. Keep it visually interesting

Mix up your content with photos, posts with links, and Facebook videos(opens in a new tab or window). A Facebook page should have a certain overall design but also provide variety in the types of content shared. Facebook allows four different types of posts:

Even consider adding your own spin or design to types of posts you see regularly. Check out Sandi Krakowski(opens in a new tab or window)’s Facebook page and her own uniquely designed quotes.

20. Show a personal side

Use your Facebook page to blend brand and professional posts with some more personal posts that perhaps reflect major life events, proud achievements or sentimental moments. Check out the Entrepreneuress Academy(opens in a new tab or window) to see how it’s done well.

21. Spotlight employees

Highlighting employees can make a business feel more human. Post images and information about people in the company. This could include:

  • Their personal mantra
  • What they love about their job
  • How they rock their day-to-day work.

Take a look at Vaynermedia(opens in a new tab or window) to see how it’s done.

22. Post engaging questions

Questions and fill-in-the-blanks posts are a great way to build engagement on Facebook(opens in a new tab or window)

because active users often like to share their thoughts. This Walmart post was one of the most viral photos from the top 50 US brands; the photo is a question. It had more than 20,000 comments.

23. Show behind the scenes

Posting behind-the-scenes shots will give Facebook users greater insight into your company. Maybe show-off product development, a store renovation, employees at work, a team meeting… The possibilities are endless. Keep the mood positive and ‘likeable.’


Quotes get engagement—likes and shares—because people can relate to them. Just remember to make the quote visually appealing and give it context or relevance.

25. Showcase products

Show off your products from design to production, and from sale to use and where possible, include a link to the website for those who want to buy or find out more. Consider posting:

  • New arrivals and sales items
  • Images from a recent photoshoot
  • Preliminary sketches of an upcoming product
  • The process of production whether it’s handcrafted or manufactured
  • Products being used in real life

26. Share tips

Add value to your Facebook page with short visual tips that users can learn without reading a full article. Make them very simple takeaways, like this one below.

27. Share testimonials

Get your customers and clients to do the talking for you and share their testimonials. Honest and objective reviews can often be more effective than sales copy. Offer a prize, reward, or discount for those who share – it’s a win-win situation.

28. Find design inspiration

The key to providing your guests with engaging content is to seek inspiration consistently—whether it's Pinterest, Instagram or by doing competitor research.

29. Add content to boost engagement

Link to quality content: Include the URL of the content you want to share and insert this into your post because high-quality content gets increased Facebook reach. Facebook automatically grabs the metadata (photo, summary text) and display this.

Tag another page: Reach new audiences when you tag another page.

Spark a discussion: Facebook rewards comments more than likes and shares so increase Facebook reach by encouraging discussion.

Leverage current affairs and pop culture: Be relevant by keeping up with the news, trends, sports, entertainment, etc and leverage it to your brand.

Target emotions: Humor, anger, and awe-inspiring content are good for producing high arousing emotions. BuzzFeed(opens in a new tab or window) and Upworthy(opens in a new tab or window) have good examples of high arousing emotional content. Be careful of using memes and mix up humorous content with quality links and you’ll be fine.

Poll your fans: Not only does polling your fans increase engagement by way of comments, but it helps you understand your fans.

Photo captions: Asking fans to submit captions for a photo is a tactic used a lot by Bud Light – with success. This is a creative way to get people commenting.

How-to content: How-to content works because you’re offering practical value and getting value out of something is another key driver of why we share things. Videos work really well for this type of content. Tip – to encourage comments, tell fans you will answer any questions they have.

30. Be you

It's no secret that Facebook is a saturated medium. However, the easiest way to stand out is by tapping into your brand authenticity and making sure it aligns with your product or services.

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