Design a Custom Strategy Map with Canva's Online Design Tools

Clearly visualize your goals at a glance with a custom strategy map from Canva.
Playa Bowls
Painting with a Twist
Realty Austin
City of Los Angeles

Strategy map maker features

Need to develop a simple, clean, visual representation of your business strategy? Then you’re in need of a good strategy map. In essence, a strategy map is a diagram that helps to visualize your organization’s objectives and the strategy to reach them. It’s especially useful for communicating the big picture to your team and have everyone working together towards the same goals.

More than 20 professional types of graphs to choose from

Professionally designed templates to fast-track your workflow

Data visualization made easy – no complicated software to learn

Publish, share or download your high-resolution strategy map

Embed your strategy map in presentations, reports and more with no fuss

Easy drag-and-drop tools, made with the non-designer in mind

How to create a strategy map

  1. Launch Canva - Open Canva and search for "Strategy Map" to start your design project.
  2. Choose a strategy map template - Explore our collection of strategy map templates and choose your design. You can use the search filters to look for specific styles and themes. Click on your preferred template to start designing.
  3. Apply your data - Fill in the graph with your project's strategy plan—from steps, to initiatives, to goals. You can add more sections by inserting shapes, lines, and text if you need a more detailed map. Add a title to your graph.
  4. Personalize your strategy map - Customize your design by choosing a color palette and font set that match your brand. Make your design visual by adding images and illustrations from our free media library, or your own uploads.
  5. Download and share - Save your work as a PDF, JPG, or PNG file. Add it to your Canva Doc reports, team Whiteboards, or presentations. Or, you can share it directly to your team via email or social media.
Create a strategy map

Execute your business goals with a strategy map

A strategy map must not only be well thought out, it must be well-designed. We understand that while strategy might come easy to you, design might not always be your strong point. That’s why we’ve come up with templates to help you get started and easy, drag-and-drop tools to customize them. With no complicated design program to wrestle with, you will be dragging and dropping your way to your next million in no time. We say high five to that!

Make your strategy map visually appealing

Our amazing team of professional designers have done the bulk of the design work by giving you templates to customize. With a professionally-designed template, you can concentrate on the nitty gritty details of your strategy map and just tweak some elements until it suits.

Choose from over a hundred fonts to jot down your goals and plans to achieve them. Try mixing and matching Serif and Sans Serif fonts to capture the exact mood you want to convey. Show correlations and cause and effect relationships by using arrows and lines. Represent different steps by using shapes. Just head to the elements tap and choose from any of the hundreds of icons and shapes available.Of course, you need not follow this exactly if you’ve got a different style. That’s the great thing about designing in Canva—everything’s completely customizable.

Use colors to enhance your strategy map design

The world is more exciting in color, so make sure your strategy map is eye-catching and informative – you don’t want your team falling asleep on the job. Start by assigning different colors for each metric, element or objective – so everyone is crystal clear on what needs to be done by who. Use Canva’s color palette tool to choosing any hue in the color spectrum or type in a specific hex code if you have specific guidelines for your brand identity.

Share your strategy with the rest of your team in any way you choose

Because Canva lives in the cloud, you can work on your strategy map with your team, no matter where they are in the world. With access to your design, they can share feedback and ideas from any desktop, laptop, iPhone, iPad or Android device. After you are done, it’s as easy as sharing a link to your design. You can choose to give them editing access or just have them view it. You can also download your design as a high-resolution JPEG, PNG or PDF file, ready for printing.

Strategy map templates

Don’t waste time with complicated software. Canva’s strategy map templates are your shortcut to good-looking, easy-to-make strategy maps. Simply click on the graph to add your own data. Create your strategy map in minutes. Choose from the templates below to get started.
Quotation mark
“When it came to design reports, Canva had a wide variety of simple easy to use templates that allowed me to easily plug in my graphs and information, and helped me to focus on the actual content instead of spending hours and hours on design.”

Assem A

Frequently Asked Questions

Related Charts and Graphs

Communicate Your Objectives with a Clear-cut Strategy Map from Canva