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Free online strategy maps

Effortlessly visualize your organization’s goals and how they intersect with a custom strategy map maker from Canva. Collaborate with your team using free templates and online whiteboard tools.
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Create a strategy map online

Feeling lost at sea in your new venture? Not sure how to communicate your strategy with your team? Guide your crew toward success with a simple and clean strategy map — a diagram that helps organizations visualize their objectives, the methods used to get there, and how they all connect with one another. Sail toward high-impact results in no time with Canva Whiteboards and its suite of collaborative tools and strategy map examples.

Infinite space made for unlimited ideas

Professionally designed templates to fast-track your workflow

Share and ideate with anyone, anytime, on any device

Run a workshop with whiteboard elements, sticky notes, and a timer

Embed your strategy map in Docs, presentations, and more easily

Easy online whiteboard tools and data visualization


How to make a strategy map

How to make a strategy map
Create a strategy map(opens in a new tab or window)

Open Canva on your desktop or mobile and search for “Strategy Map” to start a whiteboard design.

Explore our collection of strategy mapping templates. Use the search filters to find free and Pro strategy map templates, as well as browse different styles and themes.

Add a title to your graph. Grab some shapes and fill the graph with your project's strategy plan — from steps to initiatives to goals.

Use line connectors or the Draw tool to show how goals are related. Browse our media library to find sticky notes, graphics, photos, or other elements that can provide more context.

Inspire collaboration — invite teammates to edit and leave comments and stickies on the map. Present it from the editor, embed it into a Doc, or download it as a PDF, JPG, or PNG file.
Create a strategy map(opens in a new tab or window)

What is a strategy map?

A strategy map is a diagram used in strategic planning to map out an organization’s objectives and how they interact with one another. Strategy mapping goes hand in hand with creating a balanced scorecard, a one-page graphic used to analyze a group’s performance by highlighting financial and non-financial measures.

Why use strategy maps?

SEO Strategy Map design

Strategy maps are useful for visualizing the cause-and-effect relationships between an organization’s targets. Creating a strategy map helps team members understand their roles and how they can collaborate with each other to drive the organization toward its goals.


Having an editable strategy map can also help you course correct if you find yourself veering away from your initial objectives.

Execute your business goals with a strategy map

Design with Canva's Whiteboard Strategy Map templates

A well-designed strategy map makes complex processes more approachable and more attainable. If design doesn’t come easily to you, Canva Whiteboards has tons of strategy map templates to help you get started. Our straightforward drag-and-drop editor and expansive library of visual elements make building a strategy map a breeze. This leaves you more time to focus on how to hit those targets.

Get all the tools you need to embark on your journey

Use Draw to sketch your Strategy maps

With Canva Whiteboards, you get more than a simple diagram generator. Use Draw(opens in a new tab or window) to sketch your map before formalizing it with automatic shapes and connectors. Add custom charts and tables from our collection to visualize data. Use our AI-powered assistant, Magic Write(opens in a new tab or window), to generate, summarize, and rewrite text.

Collaborate for a more cohesive strategy

Share and copy the link of your Strategy Maps design

Canva Whiteboards is brimming with handy collaboration tools that make working together as pain-free as possible. With a link, even non-Canva users can access and edit your Whiteboard. Colorful, real-time cursors let you know who’s working on what, sticky notes(opens in a new tab or window) and comments give everyone the power to make suggestions, and a timer provides structure to breakout sessions.

Turn slides into Whiteboards in a click

Expand your Strategy Maps to Whiteboard

Do you already have a balanced scorecard ready for presentation? There’s no need to create a brand new file for your strategy map. Turn presentation slides into Whiteboards by right-clicking on the page and selecting Expand to Whiteboard. From there, you can draw lines and add connectors to begin strategy mapping or even make a new map right next to your BSC.

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“When it came to design reports, Canva had a wide variety of simple easy to use templates that allowed me to easily plug in my graphs and information, and helped me to focus on the actual content instead of spending hours and hours on design.”

Assem A


Frequently Asked Questions

A strategy map is a diagram that shows the connections between an organization’s objectives. On the other hand, a balanced scorecard (BSC) is a one-page graphic that provides a balanced view of a group’s success by organizing goals and measures into four perspectives.

Strategy maps and BSCs can be viewed as two sides of the same coin. In fact, both of these tools were developed by Professor Robert S. Kaplan and business theorist David P. Norton in the 1990s to help executives translate their business strategies into something more tangible.

The four perspectives in a strategy map are financial, customer, internal processes, and organizational learning. Put together, these four perspectives are what make up your organization’s overarching vision.

Ideally, you’ll want to create a balanced scorecard first before strategy mapping. The strategy map shows how objectives across the four perspectives are related to and influence each other. In this sense, a strategy map makes it easier to communicate how teams rely on each other to achieve success.

These two tools are best viewed side-by-side, so it helps to use a strategy map creator that gives you the space and resources to design a balanced scorecard as well. Canva Whiteboards gives you an infinite canvas to build and grow your strategy and dozens of templates for various management tools and graphic organizers, including BSCs, SWOT analyses, and more.


Related Charts and Graphs

Communicate your objectives with a strategy map