Do you still need a business card in the digital age? In short, yes. It’s best to think of a business card as a small piece of marketing that you can give to any existing or potential customer.
Business cards also communicate a sense of security to the recipient, showing that you are part of an established business that is ready and willing to work together.
Business cards alongside designed email signatures, letterheads, branded envelopes all help to create a consistent brand experience for customers or partners of your business or brand.
While there are online platforms that can serve as an online business card of sorts, the art of designing and giving a potential client or employer a business card after a successful meeting is still relevant today.
In the article below, we’ll show you how to design a business card and why they are still important in today’s business landscape.
Why design a business card
Humans have unreliable memories. We often forget to pick up milk from the store when it’s the sole purpose of our visit, so it’s easy to forget the people we meet. Having a business card is extremely useful to prompt your customers, especially at those times when they need you most. Designing your own business card goes beyond just name and title. It’s a device loaded with visual clues so you’ll be remembered long after the initial encounter.
If you know a person or company you’d like to reach out to, business cards are a great ice breaker. They can be handed out in person or accompanied by a note sent in the mail. A business card makes you look professional and provides all the information recipients need to find out more about you.
It’s difficult to keep track of job titles, particularly in meetings where you encounter multiple new faces. Presenting a business card makes it easy for people to understand what you do, and to attach your all-important name to the service.
Business cards tend to remain on desks, in wallets, or stored in places where they might one day be used. And that’s great news for the moment when people need you.
Related article: The business cards of some of the world’s most famous people
In today’s digital world, It’s easy to assume business cards have fallen out of favor but this couldn’t be further from the truth.
A survey conducted by Statistic Brain Research Institute states that 57% of businesspeople claim having a card is essential to their business. And when it comes to designing a great business card, 72% of people judge a company by the quality of its business card, with 39% saying they wouldn’t do business with someone offering one that looks cheap.
So here are three things to consider when designing your business card:
1. Think about how it’s going to look
First impression count. The same way you dress up for an interview, your business card should dress up too. It’s not just about the design either. Think about the words, the weight, and the feel.
2. Consider the goals you want your business card to achieve
Your business card is a reflection of you. Consider the role your card plays, and what you would like it to convey to customers. What makes you the right person for the job? What you offer that no one else can? If your service is quite common, how can you make it compelling in a visual way?
3. Make sure it’s easy to read
Well-designed cards are kept. When you take the time to craft a beautiful card, people will respond by hanging on to it. Unappealing designs tend to be discarded but if it's pleasant to look at, it will remain and eventually be utilized. And ultimately, that’s the goal.
Before you get started, get inspired with the following business card designs:
Using an artistic design can evoke a mood or feeling. Showcase your own artwork or use a template like Bermuda Brushstrokes Freelancer Business Card or Yellow Brushstrokes Creative Freelancer Business Card.
Minimalism always feels sophisticated and timeless. Go for a refined template like Turquoise and Grey Modern Lawyer Business Card or Navy Blue and Gold Stripes Wedding Planner Classy Business Card.
Creative ideas increase memorability, especially when the idea relates to the business, product, or service. Come up with your own idea or use templates like Black and White Movie Clapper Filmmaker Business Cardor Orange Speech Bubble Business Card.
Typography can be simple and straightforward, or it can take on a life of its own. For a less-is-more approach, try the template Black and Cream Classic Technology Business Cardor Blue and White Moon Beauty and Fashion Business Card.
With so many design styles, it can be difficult to know where to start. Your business card should feel like an extension of your existing brand, so the design should be based on your logo, signage, or letterhead. If your business card is the starting point for your brand, consider how the same design will extend to all your other touchpoints.
When first starting to create your business card, you have to assess what elements you’re going to include. However, there are a few non-negotiables that you should consider:
Other items you can add to your business card includes:
Here are seven design considerations to take into account:
For a more detailed look into shapes, colors, and more, check out this article on the ultimate guide to creating a business card for any industry.
No matter what printer to use, business cards are all printed using a similar method. Multiple versions of your design are laid out on a single sheet of card, which is then cut or trimmed down into individual cards. While printers make every effort to ensure cards are trimmed in the right place, the trim line can alter slightly
Therefore there are a few things you must check before sending them off to print.
Once your design is finalized, Canva makes it really easy to print cards. You can do it all online and they’ll be delivered directly to you. Hit ‘Print Business Card’ in the top right-hand corner, you’ll be given a few options on how you want your cards printed from the drop-down menu.
Select your paper type based on the thickness of the card. Choose from standard, premium, or deluxe paper.
Select your finish based on the coating of the card. Choose from a matte, gloss, or an uncoated finish.
Select the number of cards you need, anywhere from 50 cards up to 2,000 copies.
Related article: A stunning collection of 50 letterpress business cards
There’s nothing quite like the excitement of business cards arriving, stacked with so much promise and possibility. Get into the habit of giving them out to see how they feel, noting any feedback or comments that you can apply to your next print run. Make sure you always have some on you, particularly when attending conferences or events. Insert them into thank you notes and packages, and present one next time someone asks what you do. Remember, meeting people is a door to a new experience and your business card is the key. Get started creating yours today.