Get your graphic design game-face on with these inspiring tips.
Whether you’re creating videos for social media or designing invitations for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these 26 epic design tips help you through the pits and the peaks of the creative process.
Click on the ‘remix this design’ link throughout the post to create your own designs.
When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts. This design uses variants from the Aileron font family, a geometric sans serif typeface that has a simple and modern aesthetic.
Apply scale to type, shapes or compositional features that need proportionate emphasis. Use appropriate colors to enhance this technique while making sure suitable typefaces that look good when increased in size. Here, Raleway for the word ‘Scale’ is strong and bold with clear forms.
Use letter spacing to fill dead space, aligning text, or condense words that take up too much space. However, be careful not to reduce letter spacing so much it can’t be read, or increase it so much the letters become detached from one another. Here, the decreased letter spacing on the word ‘Respect’ gives a condensed effect, as a visual representation of space, or lack thereof.
Choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors that contrast and complement each other. Use different tones of the same colorfor consistency by adjusting brightness for contrast. Finer typefaces will need stronger distinction against a colored background. Here, bright aqua is offset against forest green background for clarity and readability.
Pump up contrast by adjusting the brightness of the background image so that it offsets the text color, making the design clear and easy to read. This is a great way to apply white or black text over an image to create a strong ‘cut-out’ effect.
Choose a typeface that sings the song of your content. Typefaces with rounded edges are usually a friendlier note, Quicksand is used here); hard-edged geometric fonts (sans serifs) are solid and strong; while serifs convey an elegant and sophisticated look.
Apply a line or an embellishment for design balance and composition. Here, a line to the left of the text mimics the margin line and anchors the block of text.
Keep it simple, but don’t forget your basics. Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum. Use contrasting tonal color combinations to text is sharp and easy to read. Applying a solid frame to contain your copy will enhance the compositional structure of a design.
Push your creative abilities and graphic design skills to achieve original graphics. Be inventive and experimental and choose and combine different typefaces and filters. Avoid trends and create designs that correspond with your own unique style, leaving a personal stamp on your work.
The most visually dominant feature in a design should be the most important part of the message. Apply color or scale to a graphic to see how it changes the hierarchy of elements and what grabs attention first.
Use horizontal and vertical lines to correspond with other design elements. For balance and proportion, ensure the thickness of the elements match the weight of the fonts.
Recharge your creative batteries by taking a break. Relaxation boosts energy and productivity so take a walk, grab a bite to eat, sit in the park to refresh the brain and revitalize the vision.
Create visual uniformity by applying one typeface or font familyto text. Use a typeface or font family that has a selection of variants, such as italic, bold, condensed, to keep options open. This image combines Libre Baskerville Bold, Light and Italic.
Create a fluid design by surrounding words with white space to let elements breathe. The application of space around text boxes, images and other graphic elements makes a design easier to read. It’s also more likely to attract attention than a cluttered composition.
Have all the details needed before you begin to write or create. Study, read, research, and resource. Whether it’s materials and objects or information and facts, the research process will guarantee a more thought-out result.
Keep your mind fresh with current events to inspire and influence both your work and the way you work. Follow relevant news pages on social networks get vital and relevant information and keep general knowledge up to date.
Contrast is one of the most imperative parts of the design for mood, legibility and to make it stand out. Use a contrasting color palette background, fonts, and graphics. Use photo filters to enhance the positive/negative space in an image and apply black or white to copy to create optimum contrast against a background image. A good rule of thumb is if you have a light colored background then you should use a dark font (and vice versa).
Create drama and impact with attention-grabbing graphics. Ensure your colors don’t bleed together by choosing hues that contrast against one another.
Whether on the train, at work or about to fall asleep, inspiration can come at any time so it’s important to be prepared. Keep a notebook to draw or scribble down notes and ideas and refer back to them when it comes time to create.
Everyone makes mistakes and sometimes they are the most important part of the learning experience. Design is all about trial and error so push your designs to the limit because the creative process is often never complete. Don’t like what you see? The ‘undo’ button is always a great friend.
Make sure elements are correctly aligned, text is legible, contrast is enough, and space gives design features room to breathe.
Remember: be creative, break the rules and push your design skills by coming up with new and innovative ideas. At the end of the day, graphic design is about exploration and experimentation.