You’ve heard that images speak 1,000 words, right?
Well, on social they speak a million. When you design them with the intention of engaging your followers, you can seriously increase conversions and engagement, and boost your overall brand experience.
Take Canva as an example of a company that uses visuals to connect with its audience on social. It’s built an Instagram following of almost 40,000 people thanks to the amazing graphics it shares. Take this one, for example:
It connects with Canva’s followers in so many ways. It’s an amazing design, which aligns perfectly with Canva’s purpose and the goals of its userbase, and offers the color codes used to create it, delivering the value Canva users love.
Think about this: As you’re scrolling through Twitter you see a text-only tweet and then you see a tweet with an impactful graphic. Which one do you think converts at a higher rate? Think about the last time you saw a text-only type of content go viral.
I can personally attest to the power of amazing social graphics. Below is a graphic I posted on Instagram to promote my content upgrade freebie, which was a bundle of Pinterest templates. The result? 74 email sign-ups.
As you can see, there’s nothing extraordinarily fancy to this graphic. But it’s clear and brand-consistent.
All of this might seem difficult, and you might wonder where to start with designing blog graphics that connect.
That’s where this article comes in. In it, I’ll run through eight different types of social media graphics you can start creating right now to better connect with your audience in an effort to increase conversions and engagement, and boost your brand on social.
And as a bonus, for each of the eight types, I’ve included a Canva template or two for you to customize and use on your own social media accounts.
01. Cover Images for Facebook & Twitter
Let’s start with first impressions because those are essential to audience connection. Your cover photos on both Facebook and Twitter can decide whether a person wants to follow you or not. You want to get them excited about your page and your content, so creating a captivating cover image is key.
But you want to create a cover that matches your overall brand’s aesthetic, which means fonts and colors. Branding consistency builds familiarity and trust with your audience, which will always increase your connection with your audience.
Canva makes it extremely easy for you to create Facebook cover graphics. They even show you where your profile picture goes so you don’t have to play the upload guessing game.
I created my cover graphic by uploading my own image and placing shapes on top of the image that are in my own brand colors. I added a headline and body text underneath it to create my call-to-action here.
Try it out for yourself using Canva’s ready-to-use templates! Below are a few designs you can start with — either click through and edit in Canva or browse through the template library for more designs.
Connecting with your audience on social media is all about providing value. You want to give your people a reason to follow you. This can be done in many ways and educating your audience is one of the most useful tools for this.
Teaching your audience a useful skill or information builds trust and positions you as an expert in your niche. And there’s no better way to educate your audience than a mini visual lesson via an infographic.
If you provide enough value, your audience is going to want to share it with more and more of their network. You never know your infographic can even go viral!
This one by nosegraze.com is very efficient. It’s easy to follow and its interactivity is a perfect avenue for audience engagement. How could you see this and not want to go through these questions?
If you’re looking to create your own infographic, be sure to check out Canva’s templates. It’s super easy to input your own info and add your design touch. Click any of these, below, to make them your own now or visit Canva to browse through its library of infographic designs.
03. Post Title Graphics
Post title graphics are key for sharing your blog posts via Pinterest. Pinterest is super important to my own blog, contributing half its traffic every month. Here’s an example of one of mine:
It’s super easy to create post title graphics, use them in your blog post, and then pin them to Pinterest.
The most important part of this whole process is making a graphic that will stand out among the sea of other content in your audience’s Pinterest feed.
Here’s a couple tips to help you create these Post Title Graphics
- Keep them vertical. This will help your graphics stand out in Pinterest’s feed. When your posts are horizontal they show up smaller and there’s a very good chance they will get visually lost. You can use Canva’s Blog Graphic template so you are sure all the dimensions are correct and optimized for web.
- Add a colored border or background. Create a design element that makes them stand out. White and grey posts with no border can be easily overlooked in Pinterest.
- Make sure your text is legible so your graphics can be read when they are displayed as tiny Pinterest thumbnails.
In Canva you can design your blog graphic directly on a Pinterest layout! Click through any of the templates below to try it out.
04. Inspirational Quotes
In order to build an audience on any social media platform, you need to think about the value you can provide your people. This keeps them around longer and provides a great avenue for discussion/engagement. A great way to provide value is through inspirational quotes.
These are an amazing way to connect with your audience and add bits of inspiration throughout your social media platforms.
Inspirational quotes are not only great for inspiring your audience, but these types of content usually get shared over and over so you are able to spread your brand beyond just your own audience.
I love the way Kongit Farrell uses inspirational quotes throughout her entire social media presence. It’s something to look forward to each day one of her posts pops up in my feed.
It’s so simple to create beautiful inspirational quotes with Canva. You can make your quote graphics with just a simple colored background for a clean minimal look. You can also add text on top of a photo or texture like the example here by uploading your photo into Canva and putting a text overlay on top. You can also upload your logo to make sure all your quotes contain your branding.
05. Engaging Question Graphics
It’s essential to remember that social media is not a one-way broadcasting system. You are starting a conversation every time you post. That’s a major point that some brands miss.
When you start thinking more in terms of it being a two-way conversation between you and your audience than it can change the way you create content and start the conversation.
It’s your job to provoke the dialogue and there’s no better way to start it than with an engaging question graphic.
I love this one from Creighations because it’s simple, compelling, and makes you want to read more. She offers a simple question that makes you take a second look and read the caption that goes along with the graphic. This graphic is especially useful for her because she can use it over and over again as the meat of the content will be in the caption. She can even change the color background in Canva to add a new look to each graphic.
To create your own, think about what questions would make your audience engage with you most. Create a beautiful graphic that stands-out and can start an authentic conversation with your audience.
06. Mood Boards
If you are a designer or in any type of visual industry, mood boards are an amazing way to show your audience your inspiration and process behind what you are creating. These are useful pieces of content you can share on Instagram, on your blog and then pin onto Pinterest.
I used to have a series on my Instagram, #moodboardmonday, and it’s been some of my most popular, engaging content I’ve ever shared. The reason for this is that people like to get a behind the scenes look into my creative process. It’s one thing to see the finished product, but another to invite your audience to see how you got there.
If you’re in a visual industry, people want to see where you pull and organize your inspiration from and mood boards are perfect for that. These mood boards are simple to create in Canva.
Go through the photo collage design type, upload your images, and add blocks of color for your color palette. Make sure you allow for some space between each image so all the images don’t blend together into a moodboard mess.
07. Visual Tutorials
Like I mentioned before, a picture can speak 1,000 words. I’m pretty sure a visual tutorial can speak 5,000 words. There’s no better way to do a tutorial then show your audience through a series of how-to photos. These provide tons of value and can be placed into blog posts and shared via Pinterest.
When you create these type of graphics, make sure you keep them vertical and it’s ok to make them long if you are pinning them onto Pinterest. If you haven’t noticed, longer pins make a bigger impact in Pinterest feeds so don’t be afraid to keep it going.
You’ll want to use custom dimension in Canva for these. And you can easily add a text overlay and even number each photo so your audience can easily follow the tutorial step-by-step.
Probably the best way to achieve vertical tutorials in Canva is to create a presentation. Here’s a template you can get started with now:
08. Photos with Text Overlays
Photos already make a powerful impact on social media and adding a text overlay adds a simple, but impactful touch to your photo content.
These are great pieces of content to be shared on Facebook, Twitter, Pinterest, and Instagram. You can use them to promote your new product, share an announcement with your audience, or add an inspirational quote.
These are also ideal for designing Facebook ads especially because Facebook ads can only have 20% text or they won’t be approved. That forces you to keep it simple here, but adds a beautiful touch to your Facebook ad photos.
When creating these type of graphics, make sure you plan ahead with your photo to allow for enough space for the text to fit without looking overcrowded. You want the text to legible and clear, always.
Key Elements for Creating Your Own Social Media Graphics
- Less is usually more so keep it simple and remember that you need to design something that will draw people in fast. On social media, your posts are competing with many other distractions so create something powerful!
- Use Canva’s templates to be certain your graphics are optimized correctly for each social media platform. This is so helpful!
- If you are using text, make sure it is legible and clear to read. Legibility needs to come before anything else.
- Have fun and get creative! Creating graphics doesn’t have to be hard and with these examples and inspiration you’re already off to a great start!