Graphics that connect with your audience on social media and how to create them

how-to-create-graphics-that-connect-with-your-audience-on-social-media

You’ve heard that images speak a thousand words, right?

Well, on social they speak a million. When you design them with the intention of engaging your followers, you can seriously increase conversions and engagement, and boost your overall brand experience.

Take Canva as an example of a company that uses visuals to connect with its audience on social. It’s built an Instagram following of almost 250,000 people thanks to the amazing graphics it shares. For example:

Canva color palette instagram post

Among Canva's regular posts are color palettes created from images.

It connects with Canva’s followers in several ways. It’s an amazing design that aligns perfectly with Canva’s purpose and the goals of its userbase. It offers the color codes used to create it and delivers the value Canva users love.

As you’re scrolling through Twitter you see a text-only Tweet, then a Tweet with an impactful graphic. Which one do you think converts at a higher rate? Think about the last time you saw a text-only type of content go viral.

All of this might seem difficult, and you might wonder where to start with designing blog graphics that connect.

That’s where this article comes in. I’ll run through eight different types of social media graphics you can start creating right now to better connect with your audience in an effort to increase conversions and engagement, and boost your brand on social.

01. Cover images for Facebook & Twitter

First impressions are essential to audience connection. Your cover photos on both Facebook and Twitter can decide whether a person wants to follow you or not. You want to get them excited about your page and your content, so creating a captivating cover image is key.

Create a cover that matches your overall brand’s aesthetic, which means fonts and colors. Branding consistency builds familiarity and trust with your audience, which will always increase your connection with your audience. Add a headline and body text to create a call-to-action message.

02. Infographics

Connecting with your audience on social media is all about providing value. You want to give your people a reason to follow you. This can be done in many ways and educating your audience is one of the most useful tools for this.

Teaching your audience a useful skill or information builds trust. It also positions you as an expert in your niche. There’s no better way to educate your audience than a mini visual lesson through an infographic.

If you provide enough value, your audience is going to want to share it with more and more of their network. You never know your infographic can even go viral!

This one by nosegraze.com is very efficient. It’s easy to follow and its interactivity is a perfect avenue for audience engagement. How could you see this and not want to go through these questions?

Efficient inforgaphic by nosegraze.

03. Post title graphics

Post title graphics are key for sharing your blog posts via Pinterest. Pinterest is super important to my own blog, contributing half its traffic every month. Here’s an example of one of mine:

graphics for social media

Love Plus Color

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Love Plus Color

It’s super easy to create post title graphics, use them in your blog post, and then pin them to Pinterest.

The most important part of this whole process is making a graphic that will stand out among the sea of other content in your audience’s Pinterest feed.

Make your graphic attention grabbing with the Peach Gray Girly Photo Border Wedding Pinterest Graphic template.

Some things to keep in mind when making post title graphics:

  • Keep them vertical. This will help your graphics stand out in Pinterest’s feed. When your posts are horizontal they show up smaller and there’s a very good chance they will get visually lost. You can use Canva’s Blog Graphic template so you are sure all the dimensions are correct and optimized for web.
  • Add a colored border or background. Create a design element that makes them stand out. White and grey posts with no border can be easily overlooked in Pinterest.
  • Make sure your text is legible. It should be easily read when the graphic is displayed as tiny Pinterest thumbnails.

04. Inspirational quotes

In order to build an audience on any social media platform, you need to think about the value you can provide your audience. This keeps them around longer and provides a great avenue for discussion/engagement. A great way to provide value is through inspirational quotes.

These are amazing ways to connect with your audience and add bits of inspiration throughout your social media platforms.

These kinds of content are not only great for inspiring your audience, but these usually get shared over and over so you are able to spread your brand beyond just your own audience.

I love the way Kongit Farrell uses inspirational quotes throughout her entire social media presence. It’s something to look forward to each day one of her posts pops up in my feed.

Kongit Farrell

Graphic quote from Kongit Farrell.

It’s so simple to create beautiful inspirational quotes with Canva. You can make your quote graphics with just a simple colored background for a clean minimal look. You can also add text on top of a photo or texture like the example here by uploading your photo into Canva and putting a text overlay on top. You can also upload your logo to make sure all your quotes contain your branding.

Inspire others with the Coral Brushstroke Quote Instagram Post template and Pink Photo Quote Women's Day Instagram Post template.

05. Engaging question graphics

It’s essential to remember that social media is not a one-way broadcasting system. You are starting a conversation every time you post. That’s a major point that some brands miss.

When you start thinking more in terms of it being a two-way conversation between you and your audience than it can change the way you create content and start the conversation.

It’s your job to provoke the dialogue and there’s no better way to start it than with an engaging question graphic.

The Creighations

A graphic with a question. Image from Creighations.

I love this one from Creighations because it’s simple, compelling, and makes you want to read more. She offers a simple question that makes you take a second look and read the caption that goes along with the graphic. This graphic is especially useful for her because she can use it over and over again as the meat of the content will be in the caption. She can even change the color background in Canva to add a new look to each graphic.

To create your own, think about what questions would make your audience engage with you most. Create a beautiful graphic that stands-out and can start an authentic conversation with your audience.

Hook your readers in by asking questions using the Green Minimalist Save the Environment Social Media Graphic template and Will You Be My Valentine? Instagram Post template.

06. Mood boards

If you are a designer or in any type of visual industry, mood boards are an amazing way to show your audience your inspiration and process behind what you are creating. These are useful pieces of content you can share on Instagram, on your blog and then pin onto Pinterest.

I used to have a series on my Instagram, #moodboardmonday, and it’s been some of my most popular, engaging content I’ve ever shared. The reason for this is that people like to get a behind the scenes look into my creative process. It’s one thing to see the finished product, but another to invite your audience to see how you got there.

#moodboardmondays

#moodboardmondays on Instagram. Photo from Jessica Safko.

If you’re in a visual industry, people want to see where you pull and organize your inspiration from and mood boards are perfect for that. These mood boards are simple to create in Canva.

07. Visual tutorials

If a picture can speak a thousand words, I’m pretty sure a visual tutorial can speak five thousand. There’s no better way to do a tutorial then show your audience through a series of how-to photos. These provide tons of value and can be placed into blog posts and shared via Pinterest.

Darby Smart

When you create these type of graphics, make sure you keep them vertical and it’s ok to make them long if you are pinning them onto Pinterest. If you haven’t noticed, longer pins make a bigger impact in Pinterest feeds so don’t be afraid to keep it going.

You’ll want to use custom dimension in Canva for these. And you can easily add a text overlay and even number each photo so your audience can easily follow the tutorial step-by-step.

08. Photos with text overlays

Photos already make a powerful impact on social media and adding a text overlay adds a simple, but impactful touch to your photo content.

graphics-that-connect-with-your-audience

These are great pieces of content to be shared on Facebook, Twitter, Pinterest, and Instagram. You can use them to promote your new product, share an announcement with your audience, or add an inspirational quote.

These are also ideal for designing Facebook ads, especially because Facebook ads can only have 20% text or they won’t be approved. That forces you to keep it simple here but adds a beautiful touch to your Facebook ad photos.

When creating these type of graphics, make sure you plan ahead with your photo to allow for enough space for the text to fit without looking overcrowded. You want the text to legible and clear—always.

Get the look with these templates: Simple Floral Image Spring Quotes Instagram Post and Winter Mountains Instagram Post.

Key elements for creating your own social media graphics

  • Less is usually more so keep it simple and remember that you need to design something that will draw people in fast. On social media, your posts are competing with many other distractions so create something powerful!
  • Use Canva’s templates to be certain your graphics are optimized correctly for each social media platform. This is so helpful!
  • If you are using text, make sure it is legible and clear to read. Legibility needs to come before anything else.
  • Have fun and get creative! Creating graphics doesn’t have to be hard and with these examples and inspiration you’re already off to a great start!

Your secret weapon for stunning design