Tired of spending all day trying to grow your social media platforms? In this article, we share five tips that will help you streamline your social media marketing so that you can focus on other projects throughout the day.
While building your personal brand or business on social media can be an exciting endeavour—anyone else get an endorphin kick with each new follower?—the truth is, sometimes social media marketing can prove to be an unproductive rabbit hole.
Scenario: You went on Instagram to reply to your follower’s comments and before you know it, you’ve spent two hours scrolling through your feed looking at puppy videos. Sound familiar?
There’s no denying the importance of having a social media presence. However, with only so many hours in a day, we’ve outlined some key steps you can employ, so that you can spend less time in an Instagram vortex and more time on projects you actually want to focus on.
1. Decide which platforms you want to be on
It’s safe to say, there are a lot of social media platforms out there. But being active on every single one isn’t always beneficial (or an effective use of your time). When building a social media strategy, it’s best to start with an audit of all the social platforms you are active on and which ones have the highest engagement for you so far, and the most potential for growth. Next, take a look at other businesses or brands that are offering similar services to you. Assess which platforms they are on and if they have high engagement on those platforms.
On a global scale, according to Neil Patel, the most popular social sites around the world as of last year include: Facebook, WhatsApp, Facebook Messenger, QQ, WeChat, QZone, Instagram, Tumblr, and Twitter.
2. Develop a strategy
Once you’ve decided which platforms you are going to focus on and build, it’s important to decide what you want to say on each platform—as each can serve a different purpose.
For Instagram, you may choose to boost engagement with quotes tiles and vibrant imagery. For Facebook, you may choose to share helpful articles and update users on the latest news with status updates. When developing your strategy, it’s also worth researching the latest user trends on social media platforms and test some suggestions out for yourself.
On Canva, creating beautiful images for any platform is easy and time efficient. By simply typing in which platform you would like a design for, you will then be directed to a blank canvas that matches the required dimensions. Thousands of pre-designed templates will also appear in the sidebar. These serve as a great starting point for any design. All elements are customizable so you can inject your brand’s personality into each design.
3. Schedule posts ahead of time
One way to minimize the time you spend on social media is by planning and scheduling all your posts in batches.
Now, Canva for Work users are able to schedule their designs directly from Canva to Facebook, Pinterest, LinkedIn and Twitter. Simply click Schedule in the Publish tab and connect your social accounts to the Canva scheduler. Next, you will be able to write a caption and post immediately or schedule it for a later time. Once scheduled, you’ll be able to see a roster of your scheduled posts within the Canva Schedule homepage.
Scheduling posts ahead of time is an effective way to stay organized across all your social platforms. And, you are only required to stay in a social-media-marketing mindset for a portion of the day.
4. Don’t be afraid to share other people’s content
One of the most time-consuming parts of social media marketing is, creating original, high-quality content to post, so many brands and publications forge content partners as a solution to this. This means that you have been given permission to share content on your platforms and they are able to do the same for you. The benefit of this for you means that you have a diverse range of content that you are sharing with your followers, but also, there is potential for your brand and content to be seen by a completely new set of eyes.
5. Say it with design
According to Forbes, 65 percent of the world are visual learners. Translation: Your followers are more likely to engage with your brand if you make it aesthetically pleasing to the eye.
One way to safeguard your brand’s visual identity is by developing a brand kit. If you’re a Canva for Work user, you have access to Canva’s Brand Kit feature. This feature is especially helpful in team environments, where you want to keep your business’s look and feel consistent. Whether you already have design elements created, or are starting from scratch, Canva’s Brand Kit allows you to define and save your brand colors, fonts, and key brand assets all in one place.