Over 500 hours of video are uploaded to YouTube every minute. In fact, over 2 billion people — almost one-third of all Internet users — in over 100 countries and 80 languages collectively watch one billion hours of YouTube videos every day. If you’ve always wanted to launch your own YouTube video this could leave you with two thoughts:
So, how can you cut through the noise and grab people’s attention? With a secret weapon: A YouTube intro video.
YouTube intro videos are short, introductory clips that play at the beginning of a YouTube video. They usually include the title of the YouTube channel, brand features like logos and colors, animations, and an accompanying snippet of music. Take this snappy intro video from the channel of Lilly Singh, a YouTuber with over 14 million subscribers.
YouTube intro videos are a valuable tool for hooking in viewers, keeping them on your channel, and converting them to subscribers. By placing them across all of your videos, you can also build a consistent brand voice and tone.
That’s why we’re providing a comprehensive guide on how to make an intro for a YouTube channel quickly and easily, along with tips and tricks for making it look professional. So you can build your intro video fast and then get back to making new content for your YouTube channel.
Here’s your step-by-step guide to creating a free YouTube intro video on Canva.
1. Choose a YouTube intro video template or start your design from scratch.
Canva offers a wide range of free YouTube intro video templates to choose from. Running a travel channel? Try the Wanderlust Diaries YouTube Intro Video template. Leading exercise routines? Select the Beginner Home Workouts YouTube Intro Video template. Find your best fit and start customizing.
2. Edit your YouTube intro video design in Canva
Change the text and insert your own channel title and tagline. You can also change the font style, color, and size to better suit your brand look.
Change the image on your YouTube intro video by uploading your own or choosing from millions of free photos, graphics, and illustrations in Canva’s library.
Upload your own video and add it to the design if you’d like to replace the video in the template. You can also browse Canva’s video library to find another video clip that fits your aesthetic.
Finally, add music to your YouTube intro video by uploading a clip from a stock music library like PremiumBeat, Soundstripe, and YouTube’s free audio library. You can also make your own YouTube intro music using instruments or digital tools like GarageBand.
3. Download and publish your YouTube intro video
Happy with your design? Download your video and publish it to YouTube. You can also share your creation to Facebook, Twitter, email, Dropbox, Google Drive, Slack, and many more platforms right from Canva.
4. Choose the correct dimensions and file type
Make sure you use the correct YouTube video dimensions and file type when publishing your intro video. The aspect video for a YouTube video should be 16:9. The highest resolution available is 4K at 3840 x 2160 pixels, though videos are also commonly uploaded in high definition at 1920 x 1080 pixels. YouTube supports common video file formats such as .MOV, .mP4, .AVI, and .WMV.
Stand out and engage your audience with quick and easy YouTube intro animations. Not sure how to make a YouTube intro animation? Canva has your back.
Add ready-made animated graphic stickers to your YouTube intro videos by dragging and dropping them right into your design. Just choose “Elements” and then “Stickers” to browse a library of options.
Want blob stickers for a fun splat? Take your pick. Liquid stickers for some fluidity and movement? There’s a pool to choose from. Frame stickers to dynamically highlight some text or imagery? You got it.
Choose anything from emojis and confetti to cool phrases and calls to action to make your YouTube intro video eye-catching and entertaining.
Make a strong first impression by building a high-quality YouTube intro video that looks professional. Here’s how.
YouTube intro videos are just teasers. Keep them under 10 seconds -- just enough time to deliver your message and branding, and hook audiences in for the rest of the video. Any longer than that, and you might lose viewers who are waiting to see the video that they clicked on.
The New Inventions YouTube channel, for example, has an intro video that’s five seconds long, which is just enough time to entice the viewer and tease what they’re about to see.
A YouTube intro video should be around 10-15 seconds. You want it to be short and engaging and not subtract from your actual YouTube video.
Get the look:
Just like a glossy header image lures readers in for an article, a YouTube intro video should pique people’s interest and make them want to see more. That’s why it’s important to include pops of color, bold animations, and video clips that keep viewers glued to their screens.
Take the Hope for Paws YouTube channel, for example. Their intro includes a fun animation of a cat, whose claws then “tear down” the screen to reveal the logo of the rescue organization and its partners.
Get the look:
Branding is an essential part of building your presence on YouTube. You can ensure brand consistency by including key elements in your YouTube intro video, such as your channel name, logo, and font, as well as any hashtags or website links you want people to see. In fact, make your intro video match your channel art for YouTube and logo to give your channel a completely branded appearance.
That’s what YouTuber Jenn Im does with her YouTube intro videos, which are customized for each video:
Get the look:
Why use Canva to make your YouTube intro video
Why is Canva the best YouTube intro maker? We’ll break it down for you:
You’re already putting a lot of time, energy, and funds into running or starting your YouTube channel. Creating an intro video should be a breeze. And we can help you do it with Canva.