1. Affinity Diagrams
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Affinity diagrams

Bring clarity to the chaos with affinity mapping. After brainstorming ideas with your team, create an affinity diagram with Canva’s online whiteboard tools to categorize and distill all the data and generate rich insights.
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Create an affinity diagram online

No matter how many ideas are pitched, no matter the volume of research data, an affinity diagram will make sense of it all. Canva’s affinity diagram maker will guide your team as you brainstorm ideas and consolidate them into categories. Pick an affinity diagram example and bring your team into the discussion using collaborative tools from Canva Whiteboards. You can write ideas on individual sticky notes, then group them into as many sets as needed.

Infinite space made for unlimited ideas

Professionally designed templates to fast-track your workflow

Share and ideate with anyone, anytime on any device

Run a workshop with whiteboard elements, sticky notes, and a timer

Embed your affinity diagrams in Docs, presentations, and more easily

Easy online whiteboard tools and data visualization


How to create an affinity diagram

How to create an affinity diagram
Start of list: How to create an affinity diagram

Launch Canva

Open Canva on your desktop or mobile and search for “Affinity Diagrams” to start a whiteboard design.

Choose an affinity diagram template

Browse our customizable affinity diagram templates and choose one you like. Pick a layout or create one from scratch to fit any topic or information you’d like to brainstorm or break down.

Brainstorm with whiteboard tools

Generate ideas with your team to jumpstart your affinity diagram. Invite them to your online whiteboard, so you can all work on the template. Then, put your problem statement on top of the canvas and ask everyone to write facts and ideas on virtual sticky notes over the whiteboard. Use the timer to keep everything on track.

Cluster your data into affinity groups

Group similar or related sticky notes together. This way, the categories will emerge by themselves. Keep sorting until every idea is grouped, even the redundant notes. By the end of the session, you could have anywhere from three to ten clusters. You can give each category a heading and customize the colors of the notes to highlight their groupings.

Share and ideate

Use your completed affinity diagram to discuss how to turn the affinity groups into action items. Or you could save the whiteboard for a future workshop. Additionally, you can share and present your affinity diagram with other teams, export it as a PDF or image file, or embed it on Docs.
End of list: How to create an affinity diagram
Create an affinity diagram(opens in a new tab or window)

Open Canva on your desktop or mobile and search for “Affinity Diagrams” to start a whiteboard design.

Browse our customizable affinity diagram templates and choose one you like. Pick a layout or create one from scratch to fit any topic or information you’d like to brainstorm or break down.

Generate ideas with your team to jumpstart your affinity diagram. Invite them to your online whiteboard, so you can all work on the template. Then, put your problem statement on top of the canvas and ask everyone to write facts and ideas on virtual sticky notes over the whiteboard. Use the timer to keep everything on track.

Group similar or related sticky notes together. This way, the categories will emerge by themselves. Keep sorting until every idea is grouped, even the redundant notes. By the end of the session, you could have anywhere from three to ten clusters. You can give each category a heading and customize the colors of the notes to highlight their groupings.

Use your completed affinity diagram to discuss how to turn the affinity groups into action items. Or you could save the whiteboard for a future workshop. Additionally, you can share and present your affinity diagram with other teams, export it as a PDF or image file, or embed it on Docs.
Create an affinity diagram(opens in a new tab or window)

What is an affinity diagram?

An affinity diagram sorts an overwhelmingly large amount of information into meaningful categories. The large volume of data or ideas usually comes from a brainstorming session or research results. In many cases, an affinity diagram is a work activity, where teams put their ideas on sticky notes, which are then grouped according to common themes. The resulting groups—called affinity groups or sets—help teams uncover relationships, generate insightful discussions, and formulate solutions that target the heart of the problem.

Why use affinity diagrams?

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Affinity diagrams are incredibly versatile; they’re used for everything from research to corporate. But no matter the application, an affinity diagram has one purpose: it sorts a huge number of data into sets, grouping like with like to organize ideas, facts, and opinions.

Get fresh insights and create workable solutions around the categories that emerge from your affinity map. If you’ve sorted a long list of end-user issues and feedback, you can springboard grouped ideas for the changes you’d like to implement and sort a timeline. When it comes to research data, you can cluster different information and plan the flow and structure when presenting them. Affinity mapping gives you solid groundwork for your next steps and future decisions.

An infinite canvas with unlimited sticky notes

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It’s not rare to see an affinity diagram with a hundred sticky notes—or more. When you build an affinity diagram on Canva Whiteboards, you’ll never run out of sticky notes or space to stick them onto. The infinite canvas gives you all the space you need for, say, a hundred answers from a research survey or a hundred crowdsourced ideas to improve your platform. There’s space for any number of affinity groups that emerge, and you can color-code sticky notes for every possible cluster. With such a spacious canvas, your team can easily spot trends, patterns, and affinities.

Workshop tools perfect for affinity diagramming

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Brainstorming is at the core of affinity diagramming. So run a smooth brainstorming session with our built-in workshop tools. Get everyone involved by sending a shareable link to your affinity diagram template. Invite a diverse group of people to get multiple perspectives and mindsets. Everyone can write their input on sticky notes and contribute to the diagram. Use a timer as you sort the notes into groups. Can’t finish it in one session? No worries. Canva autosaves your progress, so you can jump back to ideating and sorting anytime.

Affinity diagrams for any and all problem statements

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Whatever the problem, no matter how many opinions and ideas were generated, a Canva-made affinity diagram helps you get to a solution. Simply gather your teammates together and extract valuable insights from a huge amount of user opinions, stakeholder interviews, or observations from each team member. If you’re a research team, you can group qualitative survey answers into categories to uncover similar themes. And as a lone worker, an affinity diagram is a great way to organize cluttered research notes or recommendations from your colleagues. Lastly, affinity diagrams help teams reach a consensus on issues.

Turn ideas into solutions, together

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An affinity diagram workshop is much more fun and interactive on Canva Whiteboards. There are real-time mouse pointers to help the facilitator monitor progress. Your teammates can add comments or emoji reactions, making it super easy to collect feedback. If there are action items, you can tag people in the comments. Need to add more context? You can put graphs and tables(opens in a new tab or window) on your whiteboard. Sharing options are plenty, from downloading to embedding in Canva Docs or presenting it as a slides deck. With our affinity diagram maker, it’s easy to turn up the collaborative energy.

Start inspired with an affinity diagram template

Get a headstart on your next brainstorming session and choose one of our affinity diagram templates. You can duplicate all sticky note elements and add more clusters as your data requires. Select a affinity diagram example to get started with your design.
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Frequently Asked Questions

An affinity diagram is also called the “KJ method” after its inventor, Kawakita Jiro, created the diagram in the 1960s. It also goes by “affinity chart” or “affinity map.”

People use affinity diagrams when they have a lot of disorganized facts or ideas, or when the problem seems too large and complex. An affinity diagram sorts a huge volume of data (be it facts, opinions, answers, ideas, etc.) into manageable groups, which a team can then translate into actionable steps. So when it seems like there are too many ideas floating around, it’s time to jump on our online whiteboard and use our affinity diagram examples.

Affinity diagramming involves a team who’ll generate ideas and then group them into sets. It usually requires a brainstorming session, where people get together and create an affinity diagram on a large workspace, adding, moving, and sorting sticky notes as they go along. If you’re creating a virtual affinity diagram, use our online whiteboard, so you can access free templates, brainstorming tools, and unlimited, resizable sticky notes.

To create an effective affinity diagram:
  • State the problem clearly. Start by stating the problem or question, so that collaborators know what ideas or solutions to pitch.
  • Invite a diverse group of people. This offers varied perspectives, which could lead to better solutions.
  • Assign a facilitator. An affinity diagram session is led by someone who encourages people to share their thoughts and knows how to move things along.

Mind maps and affinity diagrams both show relationships between ideas. However, they differ in structure. A mind map involves a central idea, with related ideas branching out from it. In contrast, an affinity diagram sorts a huge amount of ideas into clusters. Unlike mind maps, affinity diagrams don’t have a central idea. Rather, it groups information into affinity sets.

Related Graphs and Charts

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Sort out endless ideas with an affinity diagram