YouTube has revolutionized the way we consume videos but it’s also enabled everyone to create their own video channel, even you.
There are three key reasons for online video’s popularity.
Plus, the numbers are impressive. YouTube has 2 billion users (about a third of the internet) and over one billion hours are watched a day*. That means there’s an audience out there ready to see what you have to offer.
And if that’s not enough to convince you to create, here’s another: Canva provides video templates, editing tools, and even music for your videos. It’s super easy to use and it’s free. To get started, here’s our guide to starting a successful YouTube channel with the help of Canva’s video templates and software.
* Source: YouTube for Press
It’s easy to create professional-looking videos. A great way to start is with an intro video that provides viewers with more context about who you are and what they are about to watch.
Whether for business or pleasure, there are so many reasons to create a video. Humans love watching and videos connect us in ways like never before. We’re far more likely to engage with a short video rather than read a document, sit through a presentation, or flip through every vacation photo. Plus, it impresses people like nothing else, and at the very least, creating a video on Canva is super fun. If it’s a creative outlet you need, look no further.
You don’t need expensive video equipment. Heck, you don’t even need a camera. Canva’s Slideshow video templates come with a series of customizable designs that automatically animate like a slideshow. Of course, you can add your own footage but you can also tell your story using nothing but the designs, which then convert automatically into a video file. You can browse hundreds of pre-made templates right here.
To reach people outside your circle, video can help you connect. Particularly useful if you’d like to promote a product or idea, or even establish yourself an expert on a subject. And if you’re putting out videos often enough, it will keep you in front of mind with friends, colleagues, distance relatives, talent scouts or potential customers.
Think about what you want your YouTube channel to be about. More importantly, what will viewers want to know about you? When you set up your channel, make sure you create your profile along with a channel title and description. This helps viewers understand what you’re all about, and keywords can help them find your videos when they search. It helps if you include imagery to set the tone. Canva’s guide to designing your YouTube channel art is a great starting point.
When you pair Canva with YouTube, you become an unstoppable video-making force. Publishing your design will deliver your video in a file format that can be easily uploaded to YouTube, and then it’s out there for the entire world to access. While that’s amazing in itself, what’s even more amazing is just how easy it is to do.
Canva makes it easy to get started straight away—just choose your template and off you go. But when it comes to the long-term success of your YouTube channel, you may want to consider the following before jumping in.
Do some research
Think about the purpose of your YouTube channel, what videos you want to create, and see what others are making. There’s nothing wrong with emulating your favorite videos to get an understanding of what makes a winning formula, and you can get inspired by what other people are uploading.
Choose your topic
Perhaps you already know what your videos will be about but having an ongoing theme or topic is a great idea. Will your videos be funny, educational or informative? Are you going to vlog, cook or show off your pet? Whatever it is, make it your thing. Consistency is the key. A good tip is to map out your video content ahead of time, that way you won’t run out of steam.
See things from your viewer’s perspective
YouTube is a visual medium so how will your videos and channel appear to your audience? They might all use the same template. Or perhaps the same opening video intro might be enough. A visual theme helps you to be recognized and stand out in a sea on online video.
Less is more
It’s tempting to make a feature-length film but YouTube is best short and punchy. When planning your video, aim for a length of no more than two minutes, even better if you can convey your ideas in less time. 10 minutes is a big commitment for any viewer in the world of online video.
Canva makes it easy to design video the same way you would design anything else. You can customize existing designs by changing colors, layouts, and type as well as adding your own personal touches.
To create a video, go to Canva and type ‘video’ into the search bar. You’ll immediately see hundreds of template options, from the animated Slideshow templates to frames that can be used as a still video intro or feature footage within them. There are no hard and fast rules here, it depends entirely on what kind of video you want to make. So get creative, change the colors, edit the type. Create what feels best for you.
To add your own images or videos, export them from your phone or desktop, then drag and drop into your video template. You can have words sitting over the footage, or layer footage with animating elements. If the footage you have isn’t exactly right, find existing video footage in our free stock video and image libraries.
Got the perfect soundtrack in mind? As long as it’s a MP4 file, you can drag and drop to add to your video. Just make sure your song or recording doesn’t infringe on copyright as YouTube will not publish any video that does. To avoid this, you can choose a track from Canva’s free music library. It’s copyright approved and it won’t cost you a cent.
Once you’ve reviewed your video, hit publish, make sure the file type is video. It will arrive as an mp4 file, which can easily be uploaded to Youtube.
If you haven’t already, log in to YouTube. From there, you can upload a video thanks to YouTube Studio, the home of your new YouTube channel. Remember to personalize it with your channel title and description. Plus, add a channel thumbnail so you can be easily identified. You can also personalize a channel art for YouTube to make your channel even more unique! For a design that beats a profile pic, Canva can help.
Going live on YouTube doesn’t mean you’ll automatically get views, but fortunately, there are some ways to get those view numbers up.
YouTube’s search engine is the second most popular after Google, and they operate in a similar way. Think about what people are likely to type into YouTube’s search bar in order to find you. Keywords will help you be discovered. Use trending terms or phrases if you think it will help. Plus, tags help distinguish what your content is about. If you’re unsure how to tag videos, look at videos similar to yours as a guide.
When you’re starting out, it’s a numbers game—the more videos you have, the more likely they’ll get attention. Don’t wait to post either, keep the momentum going so viewers return.
This provides insight into who’s watching, when they watched, and even viewing duration, so you can see if they stopped watching your video at a particular point. The more videos you upload, the better positions you’re in to see what’s working. Then you can adjust your videos accordingly.
Listen and respond. Look at the comments to see what was said, or subscribe to the channels of people who are watching your videos. If you’re brave, you might even ask viewers for feedback. If you’re not brave, ask your friends.
Add a call to action as the end of your video that asks people to subscribe to your channel. That way, they’ll be prompted to view your next video as soon as you release it.
This builds anticipation, getting viewers excited about what’s to come. It also encourages them to subscribe.
Integrate your channel on your website and social platforms. You’d be surprised at how many of your friends and family will be keen to watch your videos and in turn, share them with others.
One last thing we ask —and this is important— is that you keep creating. There’s always going to be a few people on YouTube who want to spoil the fun for everyone, and they love to be nasty in the comments section. Do not listen to them. Why bother when there’s so much positivity to gain from making video content for others to enjoy. Don’t let anyone dissuade you from doing what you love. We all start out shaky but with practice, we get better. Create with passion and positivity. Upload as many videos as you can. Make videos like no one’s watching, because as you get better at it, people will. Happy video creating!