Product Documentation Video

Free Product Video Maker

Easy to create and customize

Styles for every industry

Thousands of free stock videos

Easily download or share

Let your products shine with a compelling product video created using Canva’s free online product video creator. Highlight new features or demo and explain how they work and benefit your customers. Whether you’re a seasoned marketer or a budding entrepreneur, we make it easy to craft dynamic, memorable product videos that convert.

Showcase your products well with videos that sell

Skip traditional marketing strategies and unlock the power of video storytelling with Canva’s free online product video maker. Our powerful video editor(opens in a new tab or window) comes with a host of intuitive tools and features to help you craft high-converting product videos that stand out. Easily produce seamless product videos for any purpose, campaign, or channel.

Start inspired with our collection of beautifully designed video templates. Style it your way by customizing each element. Elevate your product video with lively animations and groovy sounds before sharing it with the world. From commercials and demos to explainer videos, quickly make your ideas come alive with Canva’s easy-to-use product video generator.

How to make a product video

Create a product video

Open Canva on the app of a web browser. Begin your online video production by picking a ready-made template or opening a blank layout.

Tap the Upload button on the left-hand panel to upload clips and photos you want to add to your video. Alternatively, find stock footage from our diverse media library to use in your design.

Drag and drop clips to arrange them on the timeline. Crop, trim, or merge videos into a cohesive story. Remove video backgrounds with a Pro account, so your product can stand out and shine.

Jazz up your video with meaningful images, GIFs, and graphics. Add music that matches your video’s style and mood. Then, use Beat Sync to automatically sync your footage to every sound beat.

Preview your video to see how it looks, sounds, and flows. Once you’re satisfied, download it as a high-resolution MP4 file or share it via email or social media without leaving the editor.
Create a product video

Turn brilliant ideas into gold

Say goodbye to static images and text-heavy content! Showcase your products in action with an engaging video designed to make a lasting impact. Use Canva’s free product video maker to turn your innovative ideas into tangible creations that charm audiences and drive real results.

First time creating videos? Canva’s video editor has built-in tools and features you can experiment with, regardless of your skill level! Crop or trim footage, layer catchy tunes, then add animations and GIFs from our extensive media library to enhance your video. Whether launching a new clothing line or revamping your beauty business strategy, try our product video creator now and generate the buzz your brand deserves.

Conceptualize, create, convert

Propel your business to new heights with an attention-grabbing ecommerce product video. Our wide range of ready-built templates and customization options greatly simplify the content creation process so you can seamlessly bring your product offerings to life.

Highlight children’s toys' interactive features, produce fitness equipment tutorials, or create product demo videos featuring your new cookware line. With just a few clicks, you have a high-resolution video ready for downloading, sharing, or queueing in your content calendar(opens in a new tab or window). Let Canva’s product demo video maker help you conceptualize fresh narratives, create visually appealing videos, and convert audiences into loyal customers.

Embrace spontaneous creativity

Don't let inspiration slip away! Be ready to create anytime, anywhere with Canva’s product video generator. Our drag-and-drop editor gives busy creators and entrepreneurs the freedom to design and edit on the go.

Craft a captivating product video on your mobile or tablet, spotlight new and unique features, and boost sales—all with a few taps on your device. And when you’re back at your desk, pick up where you left off on your desktop for the perfect finishing touches. With Canva, you can effortlessly work on a single project across multiple devices, ensuring your creative flow remains uninterrupted.


Create a product video online using our built-in video editor. Put together clips and images of your product, or browse our library for high-quality stock footage you can use in your video. Embellish your work with eye-catching illustrations, stickers, and graphics. Then, top it off with the perfect soundtrack to evoke the right emotion from your audience. Preview your video before downloading it in high resolution for quick social media or email sharing.

A good product video delivers information in an entertaining way while generating buzz for the brand, even if it’s only a few seconds long. It should be concise and straightforward, showcasing the product's features, functions, and benefits. It should have clear, detailed visuals and a compelling narrative that captivates the audience. An effective product video should drive the viewer to take action, whether it’s making a purchase, researching the brand, or engaging with the video through likes, comments, or shares on social media.

Look no further than our free product video maker. With a beginner-friendly interface, a vast library of customizable templates, and seamless cross-device functionality, producing stunning product videos in seconds is easy. Whether you want to demo a product, draw attention to new features, or announce a new promotion or discount, our product video creator stands out as a top choice for crafting compelling product videos for any purpose or need.
Quotation mark
@canva is simply outstanding as a tool to create designs. Using Canva is such a seamless experience that once you sit down to design, you don't feel like getting up. It's addictive and useful. Keep going Canva.


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