Great news—You don’t need a huge advertising budget to make video ads. On Canva, you can create professional advertising videos in different formats for social platforms such as Facebook, YouTube, or Instagram. It’s super easy to do with our free online video ad maker—simply choose a video template to get started.
Video ads make an impact, and they can engage your customers like never before. As long as you have a clear message to communicate, you can make a powerful video ad on Canva. Perhaps you want to tell people about your business, launch a new product, or let people know about an upcoming sale. Get your message out there with a compelling video ad created from a free template on Canva.
Launch the maker tool by going to Canva and searching for "Video Ad." Choose the free video template that best fits your needs.
Use Canva’s drag-and-drop tools to customize your template. You can change things like color or transitions or upload your images, footage, and other media.
The key to a successful video ad is keeping the message short and clear. Try using no more than 3-5 words in plain language.
Get your video ad ready to share by adding final touches like music from Canva’s free media library. You can also polish the final video edit with animations or stickers.
Make sure the message is correct, and there are no typos. You might want to show it to a few friends or colleagues to ensure it’s easily understood. Once you’re happy with the final edit, download and share your video ad on Facebook, YouTube, and other social platforms.
Video, especially in the age of social media, is a marketing tactic you won’t want to miss out on if you want to grow your brand. However, creating video ads usually means contending with complicated video software or hiring a professional. Sometimes, you don’t have the time or budget for it.
With Canva’s free online video ad maker, it’s incredibly easy to create videos to attract and engage customers. Explore thousands of pre-made video templates, and choose the one that best suits the mood or theme you’re going for. Then simply add your video footage, change the text, colors, and fonts to fit your brand, then download and share. No installations needed; just create a free account to get started.
Online video sites and social media platforms make it easy to identify and share your video ad with an audience most likely to be interested. While this is great, it’s up to you to ensure your brand’s message speaks directly to them. Think about what problems they need to solve. Are they motivated by price, convenience, or something else? The more tailored the message, the more likely you will convert your audience into customers.
Effective business ads are those that create higher brand recall. With Canva’s free video ad maker, you can create a consistent look and feel for your videos. Use your brand colors, fonts, and logo on your video ads. Whether you’re posting them on Facebook, Youtube, LinkedIn, Instagram, or any other social platform, Canva makes it easy to create and share on-brand advertising videos that leave a lasting impression.
What do you want your audience to do once they have seen your video ad? Should they click through to get more information? Change their behavior? Tell a friend? Whatever action you want them to take must be made clear at the end of your video ad. Keep it short and add lines such as ‘Find Out More’ or ‘Shop Now.’
Before designing your video ad, work out a short script with a beginning, middle, and end. Often, the beginning will set up the problem and should get the viewer’s attention. The middle introduces and generates interest in your product or service, and the end should be a call to action. Keep the script as short as possible for maximum impact. Try to get to the point within the first five seconds, as that’s roughly the time it takes for a viewer to decide if they will keep watching.
Like most online ads for a business or brand, you can target any device with video. It’s particularly useful if you only plan on using one video format. For example, if your video has a 16:9 aspect ratio, you may only want to reach people on desktop computers. Or if your video ad is 1:1, mobile makes more sense. Focus on the platform, then choose a tried and tested template that works best.
Video ads are a highly engaging marketing tool. Studies show users are more likely to click on video ads than banner ads on Facebook, YouTube, and other social media sites. They also provide loads of data on what your customers want. You can see what gets your audience to click, how long they’re watching your video (or even the exact point they lose interest), and if your video inspires your audience to take action. Using that data, you can adjust your video’s message to make it even more compelling.
The best ads are the most memorable ones. Keep your message simple, and talk to your customers about what’s important to them. These two points are enough to create an impact and keep your brand top of mind. Of course, there are plenty of other ways to make your videos memorable like adding humor or kittens. But when you’re starting, focus on your message first and go from there.