Great news—you don’t need a huge advertising budget to make video ads. With Canva, you can create professional advertising videos in different video formats for platforms such as Facebook, YouTube, or Instagram. It’s super easy to do with simple drag-and-drop tools. Plus, videos are free to create. Simply choose a video template to get started.
Video ads are great for impact, and they can engage your customers like never before. As long as you have a clear message to communicate, anyone can create a video ad using Canva’s video ad templates. Perhaps you want to tell people about your brand, launch a new product, or let people know about an upcoming sale. Whatever it is, there’s a template to help get your message out there.
Open Canva and choose a free advertising video template.
Use Canva’s drag-and-drop tools to customize your template. You can change things like color or transitions or upload your images and footage.
The key to a successful video ad is keeping the message short and clear. Try using no more than 3-5 words in plain language.
Get your video ad ready to share by adding final touches like music from Canva’s free music library. You can also polish the final edit with animations or stickers.
Make sure the message is correct and there are no typos. You might want to show it to a few friends or colleagues to ensure it’s easily understood. Once you’re happy with the final edit, download and share your video ad with the world.
Video advertising, especially in the age of social media, is a medium you won’t want to miss out on if you want to grow your brand. However, creating such videos usually means contending with complicated video software or hiring someone else. Sometimes, you just don’t have the time or budget for it.
With Canva’s free online ad video maker, it’s incredibly easy to create beautiful and engaging video ads. Start with a premade video template, then simply drop in your footage, change the text, colors, and fonts to suit your brand, then download and share. There isn’t anything to install; just create a free account to get started.
Video sites and social media platforms make it easy to identify and share your video with an audience most likely to be interested in your ad. While this is great, it’s up to you to ensure your message speaks directly to them. Think about what problems they need solving. Are they motivated by price, convenience, or something else? The more tailored the message, the more likely you are to convert your audience into customers.
Effective video ads are those that create higher brand recall. With Canva’s suite of video design tools, you can create a consistent look and feel for your video ads. Use your brand colors, fonts, and logo on all your videos. Whether you’re posting your ads for Facebook, Youtube, LinkedIn, Instagram, or anywhere else, it’s easy to create and share genuinely on-brand advertising videos.
What is it you want your audience to do once they have seen your video ad? Should they click through for more information? Change their behavior? Tell a friend? Whatever action you want them to take must be made clear at the end. Keep it short using lines such as ‘Find Out More’ or ‘Shop Now’.
Before you start designing, work out a short script with a beginning, a middle, and an end. Often, the beginning will set up the problem and should grab the viewer’s attention. The middle introduces and generates interest of your product or service, and the end should be a call to action. Keep the script as short as possible for maximum impact. Try to get to the point within the first five seconds as that’s roughly the time it takes for a viewer to decide if they will keep watching.
Just like most online ads, you can target any device with video. It’s particularly useful if you only plan on using one video format. For example, if your video has a 16:9 aspect ratio, you may only want to reach people on desktop computers. Or if your video ad is 1:1, mobile makes more sense. Focus on the platform, choose a tried and tested template that works best.
Video ads are highly engaging, and studies show people are more likely to click on video ads than banner ads. They also provide loads of data on what your customers want. You can see what gets your audience to click, how long they’re watching your video for (or even the exact point they lose interest), and if your video is inspiring your audience to take action. Using that data, you can then adjust your message to make it work even harder.
The best ads are the most memorable ones. Keep your message simple, and talk to your customers about what’s important to them. These two points are enough to make an impact and keep you front of mind. Of course, there are plenty of other ways to make ads memorable like adding humor or kittens. But when you’re starting, focus on your message first and go from there. You got this.