Marketing videos are an awesome way to get your brand, product, or service out into the world. So it’s a good thing that Canva’s marketing video maker makes the entire process not just easy but fun! Using video templates and simple drag-and-drop tools, you can create and edit professional marketing videos in different formats for different platforms like YouTube, LinkedIn, or Facebook. The best part is, you can make videos for free—just select a template to get started.
Marketing videos are made to be super engaging. Between videos and static images, videos garner more engagement and more attention. So how do you make sure your video is worth watching? For starters, you want to keep it short and sweet, focus on two or three points you want to convey. Next, a slick design will keep people watching—and with Canva, we’ve got you covered with video templates to make you look good.
Whether selling a product or building engagement, choose a template that best suits your needs. Remember, different platforms require different video formats, so make sure you know where your video will appear.
Enhance your video using Canva’s free video graphics and images. Easy to use drag-and-drop tools allow you to customize things like colors, text and other design elements.
Short, succinct text works best with marketing videos, and they can be done using ‘supers’ which are about 3-5 words long. Keep the narrative simple so it’s easy to follow. Or, if you need more explanation, consider adding a voiceover.
You can add even more professional polish with finishing touches like music from Canva’s free music library, animated transitions, or stickers.
Before you put it out in the world, double-check everything is correct. Then simply download your video, and voilà—you’re ready to share with the world.
The first few seconds of your marketing video are the most important as that’s when your audience decides if they’ll keep watching. Consider a compelling question or statement upfront (often called a ‘hook’) to keep those eyes on the screen. Use Canva’s text tools to create amazing typography to go with your video and choose from hundreds of free fonts to create beautiful font combinations.
Video has moved beyond broadcast to more of a conversation. Instead of a one-sided approach of telling your audience everything about you, think about what you can do for your customers and tailor your message towards them. If you have a few different audiences, no sweat. Make multiple versions of your marketing video and try a different key message for each one. Check to see which performs better and implement them for your next project.
For marketing videos to be effective, they must carry your brand consistently. Canva’s video design tools make creating branded content incredibly simple. While you can jumpstart your project with a video template, you still have full control over the finished product. Use your brand’s fonts and colors throughout your video. For better brand recall, include your logo. All it takes is a few drags, drops, and clicks to get your marketing video looking exactly as you need it. Plus, editing your videos is just as easy. Your projects are saved into your Canva account on the cloud. And you can edit them anywhere, even on the go.
The best way to find out if your video is working is to ask for feedback. You could start by asking friends or colleagues or, if comfortable, ask your customers. The more input you get, the more you can adjust your video’s messaging and design. And, if need be, you can always go back to Canva’s video maker and make the necessary adjustments.
The rise of social media has contributed to online videos’ success, plus watching videos is super easy—you can tune in anywhere and on any device. Video offers an opportunity to be entertained or educated on the topics people are passionate about. For marketers, video helps make complex ideas or concepts easily understood, delivered in a way that’s far more compelling than, say, reading a book on the subject. In short, the quick, simple, and easily-digestible video format is a great way to reach anyone with an internet connection.
Going viral is something everyone wants, but the truth is, it’s not something that’s in your control—it’s your audience that decides whether or not your video is worth sharing. That said, there are a few ways to increase the likelihood of your video being shared. Start with a clear message, then think about how you can add some personality through humor, a quirky approach, or by including must-see footage. You can also use search optimization and paid media to make sure your video gets in front of as many people as possible.
Including a video in your email is a great idea and it’s easy to do. While you could simply attach the video, we recommend using a thumbnail image of your video that your audience can click through. To do this, simply select the best or most interesting frame from your video. Then in Canva, place a play button (triangle) over the top of the image, then link the image to wherever your video is hosted e.g. your website or Youtube.