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Some things need no explanation, but for everything else, there are explainer videos. In the last few years, these short-form clips rose in popularity as people spend more time researching online. Create your own version with the help of Canva’s easy-to-use explainer video maker. Spell out the details of your product or service and educate your customers in an entertaining way.

How to make explainer videos

Explain complicated topics in a digestible format

Explainer videos should be simple. But keeping things simple isn’t as easy as it sounds.

Canva’s beautiful explainer templates and intuitive video editor(opens in a new tab or window) can help. Use them as a guide in narrating your script and laying out details. Then, customize them with your audio and footage. If you don’t have your own videos, use millions of free stock videos and music from our library. How’s that for simple?

Even if you don’t have video editing experience, your explainer videos will impress viewers, co-workers, or potential customers.

How to make an explainer video

Create your explainer video

Open Canva on desktop or mobile to create explainer videos. Choose a free template that suits your script. You can edit the design and change the length of the video.

Use Canva’s free stock videos, images, and graphics, upload your own clips or even record yourself. Using the drag-and-drop tools, customize elements like colors or crop videos and images to zoom in to the subject.

Handy instructions or tips make the information more memorable. Try to use 3-5 words at a time and keep the words on the screen for a few seconds so viewers have enough time to read them.

Canva’s free music library livens up an explainer video. Use a free track or add your own voiceover recording. Don't want to use your own voice? Instantly produce natural-sounding AI voiceovers with the free AI voice generator. Plus, you can animate your images or text to make the video more engaging.

Once you’re happy with your video, you can download it as an MP4 video with just one click. Run it past friends or colleagues first to get their feedback. When it’s good to go, simply upload it to your website, video platform, or social media accounts.

Create your explainer video

Explainer videos made easy

You don’t need a background in video production to create fantastic explainer videos. All you need is a topic and some willingness to get creative—the rest, you can leave to Canva.

Our team of motion designers created a collection of video templates to jump-start your project. Simply pick a template that’s closest to your vision, then use Canva’s drag-and-drop video editor to swap footage, add audio(opens in a new tab or window) and text(opens in a new tab or window), change colors, and more. With a few clicks, you can tweak everything and create an explainer video fit for your brand or project. Explore our collection of vintage-inspired filters(opens in a new tab or window) and craft gorgeous images you'll be proud to share anywhere.

Amplify your marketing strategy on a budget

A well-made explainer video works wonders for building awareness, brand recall, and customer trust. Create explainer videos to supplement your branding strategy, elevate pitch decks, promote on social media, or improve your email marketing efforts. Launch the videos on different platforms, for different types of customers.

The best part is, with Canva, you can make explainer videos for free (though you can unlock more features with Canva Pro)!

Take it step-by-step

If you don’t know where to start, try explaining your product or service to an actual person—this is the best way to develop an outline. You can also list down steps and use them as chapter markers in the video. Tip: design a frame to signal the start of a new chapter. Then, the fun part begins. Use our explainer video maker to design and edit your project.

Tell viewers what to do next

Close strong! End your explainer videos with a clear call to action or instructions on what to do next. Ask viewers to watch another video, subscribe to your channel, or visit your website. If you want them to make a purchase, give them a link to your e-commerce portal.

Use Canva’s rich font library and powerful video animation options to move viewers to action.


With our explainer video maker, it’s free. Simply select an explainer video template and customize it to your needs. There are also millions of free images, graphics, and videos you can choose from. Our professionally designed templates let you add product shots or footage you’ve taken yourself, and the explainer video will still look pretty slick. However, if you require professional product shots or video, that cost is up to you.

First, start with a line about what you are about to explain, e.g., “Today, I will be showing you how to peel a banana.” Then, imagine you’re presenting your product or service to an actual person who is learning about it for the first time. If it helps, write a step-by-step list of points you want to communicate. And you can use these as mini-chapters within your video. Most importantly, keep the video length short so your viewers don’t lose interest and if you’re using text, try to use only 3-5 words at a time.

The more you understand how something works, the more likely you are to invest in it. If potential customers are researching your product (or your competitor’s product), they are more likely to purchase from someone they know, trust, and understand. Explainer videos can help with all three things and be even more effective than an advertising video.

Quotation mark
@canva is simply outstanding as a tool to create designs. Using Canva is such a seamless experience that once you sit down to design, you don't feel like getting up. It's addictive and useful. Keep going Canva.


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