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Some things need no explanation, but for everything else, there are explainer videos. In the last few years, these short-form clips rose in popularity as people spend more time researching online. Create your own version with the help of Canva’s easy-to-use explainer video maker. Spell out the details of your product or service and educate your customers in an entertaining way.

How to make explainer videos

Explain complicated topics in a digestible format

Explainer videos should be simple. But keeping things simple isn’t as easy as it sounds.

Canva’s beautiful explainer templates and intuitive video editor(opens in a new tab or window) can help. Use them as a guide in narrating your script and laying out details. Then, customize them with your audio and footage. If you don’t have your own videos, use millions of free stock videos and music from our library. How’s that for simple?

Even if you don’t have video editing experience, your explainer videos will impress viewers, co-workers, or potential customers.

How to make an explainer video

Create your explainer video

Create your explainer video

Explainer videos made easy

You don’t need a background in video production to create fantastic explainer videos. All you need is a topic and some willingness to get creative—the rest, you can leave to Canva.

Our team of motion designers created a collection of video templates to jump-start your project. Simply pick a template that’s closest to your vision, then use Canva’s drag-and-drop video editor to swap footage, add audio(opens in a new tab or window) and text(opens in a new tab or window), change colors, and more. With a few clicks, you can tweak everything and create an explainer video fit for your brand or project. Explore our collection of vintage-inspired filters(opens in a new tab or window) and craft gorgeous images you'll be proud to share anywhere.

Amplify your marketing strategy on a budget

A well-made explainer video works wonders for building awareness, brand recall, and customer trust. Create explainer videos to supplement your branding strategy, elevate pitch decks, promote on social media, or improve your email marketing efforts. Launch the videos on different platforms, for different types of customers.

The best part is, with Canva, you can make explainer videos for free (though you can unlock more features with Canva Pro)!

Take it step-by-step

If you don’t know where to start, try explaining your product or service to an actual person—this is the best way to develop an outline. You can also list down steps and use them as chapter markers in the video. Tip: design a frame to signal the start of a new chapter. Then, the fun part begins. Use our explainer video maker to design and edit your project.

Tell viewers what to do next

Close strong! End your explainer videos with a clear call to action or instructions on what to do next. Ask viewers to watch another video, subscribe to your channel, or visit your website. If you want them to make a purchase, give them a link to your e-commerce portal.

Use Canva’s rich font library and powerful video animation options to move viewers to action.

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