Free explainer video maker

Some things need no explanation, but for everything else, there are explainer videos. In the last few years, these short-form clips rose in popularity as people spend more time researching online. Explainer videos are handy for getting into the details of your product or service or educating customers on a particular topic. Create your own version with the help of Canva’s easy-to-use explainer video maker.

How to make explainer videos

Explain complicated topics in a digestible format

Explainer videos should be simple. The easier they are to understand, the better they are. However, since simplicity isn’t always as easy as it sounds, Canva’s templates can help. Use them as a guide to help tell your own story, then customize them with your message and footage. If you don’t have existing videos, Canva has millions of free videos, graphics, and images you can choose from—how’s that for simple?

How to make an explainer video

  1. Choose an explainer video template

    Log in to your account and choose a free explainer video template that best suits your needs. You can add and update the design, making the video as long or short as you need.

  2. Customise your explainer video

    You can use Canva’s free images, graphics, and videos, or you can upload your own. Using the drag-and-drop tools, you can customize things like colors or image crops (to get up close and personal, especially when it comes to products).

  3. Add text and captions

    Handy instructions or tips help to make the information more memorable. Try to use only 3-5 words at a time, keeping the words on the screen for a few seconds so they can be easily read.

  4. Add music, voiceovers, or animations

    Canva’s free music library makes it easy to add a track, or you can add your own voiceover recording. Plus, you can animate your images or text with one click for a professional-looking finish.

  5. Download your video and share

    Once you’re happy with your video, you can download it with just one click. We recommend running it past friends or colleagues first to get their feedback. When it’s good to go, simply upload it to your website, video platform, or on social media.

Create your explainer video

Explainer videos made easy

You don’t need any background in video production to create fantastic explainer videos. All you need is a specific topic and some willingness to get creative—the rest you can leave to Canva. Our team of motion designers has created a collection of video templates to jump-start your project. Simply pick a template that’s closest to your vision, then use Canva’s drag-and-drop video editor to swap footage, add audio and text, change colors, and more. With a few clicks, you can tweak everything and create an explainer video fit for your brand or project.

Amplify your marketing strategy on a budget

A well-made explainer video can do wonders for building not just awareness but an understanding and trust of your brand, product, or service. Create explainer videos to supplement your branding strategy. Include them in your pitch decks, your website, your official social media pages, and even send them out in your emails. The best part is, through Canva, you don’t have to spend a lot of money or even time on creating one.

Take it step-by-step

If you don’t know where to start, try explaining your product or service to an actual person, as your explainer video should be told in the same way. If it helps, create a list of steps and use this as chapter markers in your video. You can even design a frame in your video to indicate the start of a new chapter.

Tell viewers what to do next

Don’t forget to end your video with a clear call to action or instructions on what to do next. It might be to watch another video, subscribe to your channel, or visit your website. If you want them to make a purchase, be sure to include a link to an e-commerce site.

FAQ

With us, it’s free. You simply select an explainer video template and customize it to your needs. There are also millions of free images, graphics, and videos you can choose from. Our professionally designed templates let you add product shots or footage you’ve taken yourself, and the explainer video will still look pretty slick. However, if you require professional product shots or video, that cost is up to you.

First, start with a line about what you are about to explain, e.g., “Today, I will be showing you how to peel a banana.” Then, imagine you’re presenting your product or service to an actual person who is learning about it for the first time. If it helps, write a step-by-step list of points you want to communicate. And you can use these as mini-chapters within your video. Most importantly, keep the video length short so your viewers don’t lose interest and if you’re using text, try to use only 3-5 words at a time.

The more you understand how something works, the more likely you are to invest in it. If potential customers are researching your product (or your competitor’s product), they are more likely to purchase from someone they know, trust, and understand. An explainer video can help with all three things and be even more effective than an advertising video.

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